Crossing the Rubicon

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Here’s the plan. Tomorrow at 3:00 p.m. I meet Henry and we head for St. Louis where I purchase my first Mac. I really think he is more excited about this Moment than I. This could be the let-down of all time but for a peek in my head, pop Sergeant York into the DVD and FFWD to the scene where a drunken Gary Cooper gets knocked off his mule by a bolt of lightening and stumbles into Walter Brennan’s church, where they’re singing “Give Me That Old Time Religion.”

If they guys at the West County Apple Store could pipe that song over the sound system as I walk up to the counter, we’d have us pretty good TV spot. My plan is to see if I can wait a few days before I crack the seal on the new toy. Just to fuck with the Mac users a little bit.

Thank You for Smoking

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Saw Thank You for Smoking and was disappointed. Spend the 90 minutes reading Christopher Buckley’s novel, if you haven’t. Giving Nick Naylor a son was lame-to-sappy. Deadwood fans will spot Kim Dickens (Joanie Stubbs) as Naylor’s wife.

And for the record, The Weather Man (Nicholas Cage) is not a comedy. Had I taken the time to check out the IMDB description (“A Chicago weather man, separated from his wife and children, debates whether professional and personal success are mutually exclusive.”) we could have skipped this wrist-slitter. But Hollywood loves Cage. He has half a dozen movies in post-production or on-deck.

Hotmail starting to suck

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I moved the link to my email address. It was just under the masthead on the right. I moved it down to the My Stuff area on the sidebar. And I switched from my Hotmail account to my Gmail account. Hotmail just aint getting it any more. More and more sites won’t accept email from Hotmail users because it’s eat up with spam. This has always been my throw-away account and I’m about to throw it away. I’ll keep it for now, just because it’s difficult to get your name (SteveMays@anything.com) anymore. If you want to reach me you can use the Gmail accsount or just post a comment and mark it personal. But know that I won’t be checking the Hotmail account very often.

Living Healthy (25) – Toenail Problems

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Toenail problems come in two varieties: fungus and ingrown toenails. Dr. Domke views the first as a hyped-up, false problem. Toenail fungus is not dangerous and there’s no cure. Affects about 20% of all adults. He thinks the treatment is more dangerous than the problem. Ingrown toenails a different matter. Recorded April 15, 2006

Website as newsroom apendage

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Based on this memo, Miami Herald editor Tom Fieldler understands it is nut-cutting time in the news business:

“We are beyond being satisfied with incremental change and giving polite head nods toward other media platforms. We are going to execute fundamental restructuring to support that pledge. Every job in the newsroom — EVERY JOB — is going to be redefined to include a web responsibility and, if appropriate, radio. For news gatherers, this means posting everything we can as soon as we can. It means using the web site to its fullest potential for text, audio and video. We’ll come to appreciate that MiamiHerald.com is not an appendage of the newsroom; it’s a fundamental product of the newsroom. No more will some people be strictly newspaper staff and others will be strictly on-line or multi-media staff. If you produce news, you’ll be expected to produce it as effectively for the electronic reader or listener as you would for the newspaper reader. If you edit or design for the newspaper, you’ll learn to edit and design for the web site.”

Looking (from the outside) at our newsrooms in this regard, I would rank us at 5 or maybe 6 (out of 10). No higher. Reading Fiedler’s memo, it sounds like he sees no reason the Miami Herald can’t do “radio.” For us to ignore that challenge, we have to believe there is something so magical about what we do, that nobody else can do it as well. I don’t know. [Via BuzzMachine via Onsquared]

Sat radio awareness climbs; half of teens own iPod

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According to a new study by Edison Media Research and Arbitron, both XM and Sirius have 61% awareness levels among American consumers. The research also showed some evidence of early use and interest in podcasting. Given a detailed description of podcasting, about one in ten people aged 12-plus said they had ever listened to an audio podcast, about half the number who had heard of podcasting. The podcast audience skews younger and more upscale than the general population. Nearly one in four Americans and more than half of teens own an iPod or other portable digital music player. [Billboard Radio Monitor] Thanks, Ben.

All we need is (another) ending

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I’m probably one of the last to hear about the guy that made a bet with his girlfriend that he could make a website that would get 2 million hits. If he fails, he admits he’s an idiot. If he gets the 2 million hits, his girlfriend will do a threesome with with another girl. The guy is obvisouly not an idiot because the site he created (HelpWinMyBet.com) appealed to every horny geek on the Internet and there’s waaay more than 2 million of those. He’s passed 3 million hits and his girlfriend has conceded defeat. They’re now reviewing applicants for the trois of the menage.

The site looks legit but who knows. When Darin forwarded this link, all I could think of was the screenplay that jumped out of my inbox.

As you know, I’m a terrible casting director but I could see Jack Black (maybe Ben Stiller) as the geeky boyfriend. Perhaps Janeane Garofalo as the girlfriend. Not sure who should play the other woman but here’s my take on the story…

Starts off just like the "real" story. Guy wins the bet and starts putting photos of "other girl" candidates on his website. Which comes to the attention of a publicist for a rock (movie?) star whose career is starting to fade. The flack talks the star client into joining the threesome by putting together a movie deal that will jump-start her sliding career. (We’re talking movie-within-a-movie here, right?)

At first the geeky boyfriend is giddy with delight. He’s going to be in a movie where he has sex with his girlfriend and the star. But the star and the girlfriend become pals. Not lovers, but friends. As they begin to have fun with the whole idea, the boyfriend starts having second thoughts.

As regular readers know, this is where I run out of ideas… and my friend Kay bails me out with three or four really good, boffo endings. But you can play, too. Just click the comments link below.

PS: If this movie has already been made, let me know.

PPS: If this movie ever gets made, how pissed will I be?

PPS: Ooh, how about this. Starving (blocked) screenwriter scours the web looking for ideas. Comes across a blog where this smart, funny guy keeps posting movie idea without endings. The blocked writer is ass deep in good endings…steals the blogger’s plots…and sells them to Big Studio where they bescome megahits. The blogger recognizes his ideas on the big screen and road-trips to Hollywood to confront the (now wealthy) screenwriter. I think we might have two movies here. Any ideas on who should play me?

Mic Flags: Tiny little billboards

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Mic FlagMic flags are those little plastic signs that radio and TV reporters attach to the end of their microphones. It’s a little harmless self-promotion. Let’s the public know that KXYZ News or TV24 was on-the-scene. And we radio guys love it when our mic flag appears on the 6 o’clock local TV newscast or the front page of the Daily Bugle.

Now, our listeners already know we were at the big news conference because they’re listening to us. So the purpose of the mic flag would seem to be to let the TV audience or the newspaper readers know we were there. Isn’t this a little like having one of the newspaper guys come up while we’re recording an audio interview and whispering –just loudly enough to be heard– “News Scene 13!” so it could be heard in the background of our piece when it airs? No? Different somehow? Okay.

So let’s say mic flags are a good thing. How big should they be? The size of a pack of Kools? Bigger? How about, as big as possible and still fit in the little satchel with my recorder?

You see? This is why I’m not running a business. I’m terrible at self-promotion. I hate tooting my horn. And I really hate tooting my horn at someone else’s recital.

Net ad spending to overtake radio in 2008

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Zenith Optimedia Group has revised it’s global ad spending outlook and now predicts the Internet will overtake worldwide outdoor ad spending next year, and will catch up with radio (which will have a 7.9% share, down from 8.5% in 2005) in 2008.

If you’re a radio station manager, you a) do not believe this forecast for one minute; b) think it might be true but have no clue what to do about it; c) don’t care if it’s true or not because you plan to retire in a couple of years anyway. [Radio Business Report]

Link from Scripting News

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Earlier this year I was on a panel at the annual meeting of a bunch of PR associations in St. Louis. The hotel ball room was packed so when I got up to do my little bit, I snapped a photo. It’s been my masthead image for the last week or so. Imagine my delight to find a link and a reference on Dave Winer’s Scripting News (the blog I check first every day). The first place I ever saw this use of a masthead image was on Scripting News and I proudly appropriated the idea for smays.com. The notion that Dave Winer visited my little corner of cyberspace is just too cool for school.