Seth Godin: No more job interviews

Posted on by

I’ve long held that job interviews are a waste of time. They tell you nothing. And once someone is hired, you usually know within a week if you made the right decision. But then it’s too late. My man Seth Godin (I know, I know) suggests a better way:

“There are no one-on-one-sit-in-my-office-and-let’s-talk interviews. Boom, you just saved 7 hours per interview. Instead, spend those seven hours actually doing the work. Put the person on a team and have a brainstorming session, or design a widget or make some espressos together. If you want to hire a copywriter, do some copywriting. Send back some edits and see how they’re received.

If the person is really great, hire them. For a weekend. Pay them to spend another 20 hours pushing their way through something. Get them involved with the people they’ll actually be working with and find out how it goes. Not just the outcomes, but the process. Does their behavior and insight change the game for the better? If they want to be in sales, go on a sales call with them. Not a trial run, but a real one. If they want to be a rabbi, have them give a sermon or visit a hospital.”

I’ve been thinking about the various job openings we have at Learfield, wondering if this could work for us, and I can’t see why it wouldn’t. But more to the point, the traditional interview technique is worthless, so what have you got to lose?

Opie and Anthony on Letterman

Posted on by

I’ve been hearing about Opie & Anthony since they got infamous. But I’ve never heard their show. Got my first look at the lads as they chatted with Dave on Late Night (YouTube). I think they’re on XM so I’ll give ’em a listen, just to see what all the fuss is about. I wonder if the the segment will be seen by more people on YouTube than saw it on Letterman? Probably not. It was a pretty typical interview. Hardly viral.

Update (Next morning): I sampled O&A this morning on XM. They were taking calls from listeners (mostly teenage boys) while they (the callers) were going through their parents’ bedroom drawers. Lots of giggling. Hardly fair to judge the show on one brief sample but I didn’t hear anything fresh or original.

But in all fairness, their hands (lips?) are tied by the reality of needing to appeal to a mass audience. They can’t try anything really different that might only appeal to a few thousand listeners. They need hundreds of thousands. Right out of the gate. This is just not an environment for experimentation.

Apple’s Secret Ingredient is fearlessness

Posted on by
Reply

Scott Stevenson thinks Apple’s Secret Ingredient is fearlessness:

“Fearlessness allows you set aside all ideas of what people might think and focus on what feels right instinctively. Without that sort of conviction, there wouldn’t be Mac OS X, the iPod, or even the Mac. Google is one of the few other large companies that really gets this. They have different priorities and techniques, but they have the same spirit as Apple. People drive themselves crazy trying to figure out why Google does the various things it does. While there’s always basic idea of what Google should be, I think the answer is that there’s not always a precise, calculated reason for each step they take. It just seems right, so they take a chance.”

Learfield is not Apple but I think it’s a great company because the guy that started it was/is fearless.

Blogs: CB Radio with permalinks

Posted on by

Brian Noggle at KansasCity.com compares blogs to CB radio fad:

“I’ve said it before, and I’ll say it until I’m proven otherwise: Blogs are CB radio with permalinks. And we know how much CB changed the face of citizen media in the 1970s. It spawned a number of books, three “Smokey and the Bandit” movies and “Convoy.” Some of its slang lives on, but you don’t see many cars with the antennae on their roofs anymore, do you?”

Say what you will about the staying power or significance of blogs… that’s a pretty lame knock for a Big City Newspaper Guy. And I’m not sure how to reconcile his view with with his well-tended blog.

I dropped Brian a line and asked for clarification on what might serve as “proven otherwise” for him. I offered some possible bench-marks:

  • More than three movies about blogging
  • Blogs help sway a presidential election (I don’t think CB’s did that)
  • There are more profitable blogs than major daily newspapers

As far as I know, none of those things have happened. I’m not sure the second two would prove much. but four movies on blogging…whoa! Thanks to Mj Reports for the pointer.

Update: Received a nice email and comment from Brian in which he points out he has no connection to the Kansas City Star. I don’t think KansasCity.com made that clear and my apologies to Brian. And he makes some very solid points on the true impact –or lack thereof– of blogging.

Sprint Radio

Posted on by

Digital Music News: “Sprint has just expanded its music service with several new features, including streaming radio. Sprint Radio, a collaboration involving Palo Alto-based mSpot, will offer fifty different audio and video channels across various music genres. News, weather, sports, finance and entertainment from NPR, ESPN and Radio Disney will also be part of the mix. Sprint Radio will be available for a $5.95 monthly fee.”

So, I can get music, news, weather and sports…on my cell phone. Commercial free, I assume. Will people pay $1.50 a week for this? Sprint obviously thinks they will.\

Update: I pulled the comments to this unintentionally inflammatory post.

Maybe means no

Posted on by

I spent a good chunk of 1987 driving around Iowa, trying to sign radio stations to the new statewide news network we were starting. My first pitch (Roger Gardner was with me) was to Larry Edwards, the GM at WMT in Cedar Rapids. Probably the #2 station in Iowa at the time. We told him what we were planning to do and he asked if we had a contract with us. We did, and he signed it on the spot.

The next day we met with Betty Baudler and Rich Fellingham (GM and Ops Mgr) at KASI in Ames, Iowa. We told them about the network and they signed on the spot. I think the same thing happened a few days later with Andy Anderson at KMA, Shenandoah.

The point here is not that I’m a great salesperson (I’m not). The point is, these managers did not say “maybe.” Eventually, we got to some that wanted to “think about it.” But these guys understood what we were going to do and decided –on the spot– they wanted to be part of it.

They weren’t all that easy and I got a lot of “maybe’s” over the years (“Could you send me another copy of your proposal?” or “Let me talk it over with my program director and we’ll get back to you.”) Somewhere in about year 15 I remember saying to a couple of prospects:

“If you had to give me a yes or a no today, which would it be?”
“Uh, I don’t like being pressured!”
“No pressure, I’m just curious. If you HAD to say yes or no right now, which would it be?”
“If you’re gonna pressure me, then the answer is no!”
“Great. I won’t take any more of your time.”

Anybody that was EVER going to say yes would have stopped me before I got to the door. Or called the next day to say she changed her mind. Never happened. (End of 20 year flash back)

In Small Is the New Big, Seth Godin reminds me that “maybe means no.” He also explains the intellectual dishonesty that is behind most “maybe’s.”

“Dealing with change ultimately does make you confront one thing: dishonesty. And dishonesty–intellectual dishonesty, decision-making dishonesty, not-willing-to-face-the-music dishonesty–is the greatest enemy that a company can have. We disguise it as waiting to get more informaiton or looking for more input. In fact, the real deal is that we’re not willing to look the situation in the eye and make a decision, right or wrong. And so companies and individuals put off acknowledging what they already know and acting on it. They don’t commit to a decision until they have to–even if they’ve already made the decision in their minds, and a delay in making it official means spending more money, making mistakes, and staying up all night to catch up.” (Pg. 133 Small Is the New Big, Seth Godin)

So maybe I’ll respond to the next pitch I get with:

“I’m not going to say “yes” to your proposal. Ever. You can have a “no,” or a “maybe.” Which would you perfer?

MSTA Podcast: The Pulse

Posted on by

Todd Fuller and Gail McCrayTodd Fuller and Gail McCray produce and co-host The Pulse, a weekly podcast for the Missouri State Teachers Association. The 25 podcasts they’ve produced since January, 2006, cover a wide variety of topics. When I listened to one of their podcasts last week, I was immediately struck by the quality and professionalism of the production. Not sure why I was surprised, since they’re both communications pros but it drove home one more time that anyone with something to say now has the means to be heard.

Near the end of the 30 minute chat (AUDIO), Todd mentions something I found very interesting. The association endorses political candidates and it’s a big deal (at least to the candidates). Typically those announcements would be made via news release to the big newspapers and media outlets. This year, MSTA plans to make the announcement on their podcast as well as putting the word out via blogs. I think that is brilliant I’ll bet they get a lot of play out of it.

Todd and Gail are making great use of podcasting and I have no doubt other associations will see the impact of what MSTA is doing and jump in the water.

PS: In addition to Todd and Gail, you’ll hear David Brazeal in a couple of places… but we lost him due to my lack of experience with Skype.

Google Juice: Blogs

Posted on by

Because of the way Google Page Rank works, blogs tend to rank higher than traditional websites (whatever that means in 2006). Most bloggers are well aware of this but it hit home for me this evening as I Googled “Learfield” …the company I work for. 105,000 search results. The corporate home page at the top, with the Learfield Sports “home” page (really a sub-page on the corporate site) at #2.

Coming in at #3 is the company blog, GrowLearfield.com. And it’s only been up for six months. Want more traffic for your business/association/organization? Make your home page a well-tended blog.

On a personal note, more and more of the people (from outside our company) with whom I come in contact, have found their way to smays.com. I confess that makes me a tad uncomfortable. If you drill down about three pages (nobody does) in that list of 105,000 “Learfield” results mentioned above, you’ll find smays.com.

Despite periodic disclaimers that this blog is in no way sanctioned by or officially connected to Learfield, I’m “out there” (just like George Costanza’s mother). Sort of like forgetting to remove your company windbreaker before getting the lap dance. You know nobody is looking at your jacket, but you’re aware you have it on.

PS: Yes, this post was prompted by the photograph of two (possibly) fornicating turtles.