Our two Golden Retrievers love the snow. Lucy, the younger dog, cannot contain her excitement .
BlackBerry Orphans
Interesting story at WSJ.com about how hand-held email devices (BlackBerry, Treo, etc) are cutting into quality time at home. I’m never far from a computer so I have no stones to throw, but there seems to be something even more addictive about these devices. They are just so easy to use. So handy. And Barb’s Treo makes this insidious little tone when a new email comes in (“Check me! Check me!).
One ninth-grader (in the WSJ story) says she has caught her parents typing emails on their Treos during her eighth-grade awards ceremony, at dinner and in darkened movie theaters. “During my dance recital, I’m 99% sure they were emailing except while I was on stage,” she says. “I think that’s kind of rude.”
Most of the senior managers in our company have BlackBerry’s and I’ll bet you a hot oil back rub on Oprah they’re using the little buggers right up until bedtime.
Update: NPR interview with the reporter that did the story and some of the people she interviewed.
Update: Google Audio Ads
From Inside AdWords blog: “Over the last year, we’ve been working hard to integrate the dMarc advertising platform into Google AdWords. We’re happy to announce that the integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers.”
If you haven’t been keeping up, here’s how Google describes their Audio Ads:
“Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You’ll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.”
A couple of days ago, Mark Ramsey (Hear 2.0) pointed us to an application page on the Google website.
Ad Specialist Application — Thank you for your interest in joining the Google Ad Creation Marketplace. We’re looking for some of the top audio ad specialists to join our Ad Creation Marketplace – a searchable directory of talent to help AdWords advertisers to create radio advertisements. For advertisers new to the radio space, or who are starting a new campaign, the Marketplace provides an invaluable starting point for finding the talent they need.
So, I decide to buy some Google Audio Ads. I search the Google Ad Creation Marketplace database for someone to write and produce my spot. We agree on a price. I send some copy. They email back an MP3 file. I’m off to the races. Maybe. Mr. Ramsey is skeptical and I confess I am too. But if it works… it could have a profound change on how advertiser buy and place ads.
Update: According to News.com, the radio ads are running in more than 260 metropolitan markets, covering about 87 percent of the country
“Is it time to give up on radio?”
That’s one of the headlines in the latest issue of the StateNets newsletter. StateNets –formerly the National Association of State Radio Networks — is the marketing arm for most of the state radio networks in the country.
Jim Underwood of the Florida Radio Network wonders if it’s time to drop “radio” from their name.
“First of all, we are not really in the radio business, the broadcasting business or even the network radio broadcasting business. We are in the business of supplying information to people and charging clients a fee to include their message with that information.
We produce a lot of valuable, exclusive content about our states every day and we need to devise new ways to make that information available to people everywhere who may be interested in it. (We’re) working on software to make FRN – er rather maybe Florida Information Network – content available to websites of affiliates, then maybe newspapers. Why not supply State Government sites with the content?”
Such a rude question would have been considered heresy just a short time ago. Based on all that I’ve seen/heard, the future of state radio networks (including ours) is closely tied to that of the radio stations we serve. I’m convinced there are other markets for our content, but I still haven’t seen the business model that will replace –dollar for dollar– the revenue state networks have come to depend on. Stay tuned.
Voice recording on the iPod nano
One of my rationalizations for buying a new iPod nano was the Voice Memo feature. Plug a mic in and record directly to the iPod. I had no idea how well this would work until tonight when I plugged in a tiny little mic called the iTalk Pro from Griffin Technology.
Pops into the bottom of the iPod and records in mono or stereo. The interface on the iPod is a wonder of simple design.
I’ll let you decide on the quality but I can certainly imagine recording an interview with this delightful little gadget. And I’ve always got the nano with me anyway, so…
New and improved Blogger
I made the jump from Blogger to Typepad a couple of years ago because Blogger was driving me nuts. All kind of problems and missing features. A number of Learfield bloggers and friends are still using the service so this link is for you. It’s an interview (video) with Eric Case who works on the Blogger team at Google. I’m posting here because it’s easier than trying to remember who to email.
Yahoo and Reuters want your pix and video
This morning one of our networks posted a story about how last weeks snow and ice storm has caused millions of dollars in damage to docks, marinas, and boats at the Lake of the Ozarks. A short time later, someone forwarded a link to a web page featuring photos of the damage. I called the guy that put the page up and got his permission to use one of the images (and linked our story to his page).
I only mention this because, starting tomorrow, users will be able to upload photos and videos to a section of Yahoo called You Witness News. All of the submissions will appear on Flickr or a similar site for video. Editors at both Reuters and Yahoo will review the submissions and select some to place on pages with relevant news articles, just as professional photographs and video clips are woven into their news sites today.
According to the story at NYTimes.com, users will not be paid for images displayed on the Yahoo and Reuters sites. But people whose photos or videos are selected for distribution to Reuters clients will receive a payment.
The piece goes on to say that Yahoo plans to use the images on its sports and entertainment sites. Over time, it wants to expand to local news and high school sports. And it will consider allowing users to contribute articles as well as images.
Now, before you tell me that the public won’t be smart enough or take the time to upload a photo or video… let me just say: YouTube.
Who might use the Yahoo/Reuters service? Well, we struggle to come up with photos for the stories our networks cover. We’re radio guys and we’re still figuring out how to get good images for our stories. And we haven’t touched video. If the Yahoo/Reuters service was easy and affordable, yeah… I’d be interested.
And here’s a question for radio station webmasters: If some of your listeners have great photos and video of last night’s local high school football game… and they’re willing (eager!) to share them with you… do you have the wherewithal to add them to your website? Or, better question… do YOU have anything about the big game on your site? Mark my words… someone will make a place for that very local content.
From Hugh McLeod’s Work Manifesto
Work is your real life. It is the way you translate your feelings, your thoughts, your hopes and your desires into something valuable, tangible and useful every day. You can choose to make work into a dreaded, necessary evil that you can’t wait to finish so that you can get busy with your “real life.” Why not just do work you love?
Your secret desire holds the clue to your best work. You say that you would love to do meaningful work, but don’t know how to find it. What is your secret desire? What idea are you a little embarrassed to share with someone because it is so delicate or bold or crazy or exciting? You often claim to not know what you want to do, but in fact censor yourself from what you know you want for fear of appearing ridiculous.
You can’t fool your kids. Many of you claim passionless, dull and frustrating careers with the excuse that you must provide for your family. Providing for your family is noble; using it as an excuse to hide from your own greatness is a bad example for your kids. If you want them to grow up motivated, creative, free and enterprising, be that yourself. They are watching and emulating your every move.
Bruce Sterling: The Future of the Internet
“The future of the Internet lies not with institutions but with individuals. Low-cost connections will proliferate, encouraging creativity, collaboration, and telecommuting. The Net itself will recede into the background. If you’re under 21, you likely don’t care much about any supposed difference between virtual and actual, online and off. That’s because the two realms are penetrating each other; Google Earth mingles with Google Maps, and daily life shows up on Flickr. Like the real world, the Net will be increasingly international and decreasingly reliant on English.
“The Internet crawled out of a dank atomic fallout shelter to become the Mardi Gras parade of my generation. It was not a bolt of destructive lightning; it was the sun breaking through the clouds.” — Science fiction writer and futurist Bruce Sterling in his final column for Wired
This idea resonates with me because I have very little faith or confidence in institutions… and a lot of confidence in (some) individuals. And the Net allows me to find and connect with individuals in ways institutions can not.
Blogging’s impact in the newsroom
Steve Rubel points to an article in The American Journalism Review about how bloggers are changing journalism in the US. This should be required reading for any working journalist. The AJR piece concludes with some blogging tips from Dallas Morning News Editorial Page Editor Keven Ann Willey, who led her staff in launching the nation’s first editorial page blog. Here are her excellent suggestions:
1. Be brief and informal. Breezy, conversational tone is good. Two hundred words is too long. Go for the quick hit, light touch, witty aside. Attitude required.
2. Don’t be too proud to blog.
3. Respond to previous blog postings. This is about conversation, after all. It’s the back and forth that makes a blog engaging.
4. Vary your topics. Don’t be a wonk.
5. Don’t write anything you wouldn’t want your mother to read in the paper.
6. Use hyperlinks.
7. Incorporate interesting, provocative reader e-mail. The best blogs are two-way streets.
8. Be quick to correct yourself.
9. Don’t feel obligated to answer all blog-generated e-mail.
10. Don’t over edit; but designate a blog boss.