Geek Marketers

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Steve Rubel describes (in AdAge.com) a new kind of marketer: "Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media."

Call me a Geek Marketer wannabe. Companies are figuring this out. Until they do, there’s money to be made filling this void. [via AgWired]

Sunglasses with hidden video camera

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Too pricey by a long shot but I confess I’d love have a pair of these.

“A very stylish pair of sunglasses with a colour camera brilliantly hidden within the frame to give colour pictures and exceptionally clear audio, all recorded on to a personal video recorder. This is a wired, but very discreet system, and the beauty of it is that you know that whatever you look at is what is being filmed. The personal video recorder includes a built-in colour monitor and speaker, 32MB internal memory, which can be expanded by inserting a more powerful SD/MMC card and the ability to time and date stamp all video recordings. This really is “state of the art” equipment which is ideal for investigative journalists, private investigators and “mystery” shoppers.

Game Day 09.01.07

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One floor below my office is the Learfield Sports Operations Center. On Saturday, the place was hopping for the opening weekend of the college football season. Our guys produce 19 college sports broadcasts here (and some more off-site).

The play-by-play audio comes back to Jeff City where our producers and board operators mush it all together and send it back out –via satellite– to about 800 radio stations from coast to coast. Think shuttle launch but more people will be pissed if something goes wrong.

They start back in May and then work their asses off for the next four months. I won’t even try to mention everyone by name. And this short (6 min) video doesn’t begin to capture the energy (and sometimes tension) of “game day.” But Broadcast Operations Manager Tom Boman does a nice job of summarizing some of what it takes to get all these games out to stations.

Once again, shot with the Casio EX-S770 and edited in iMovie.

Email vs. F2F

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“Some complain that e-mail is impersonal — that your contact with me, during the e-mail phase of our relationship, was mediated by wires and screens and cables. some would say that’s not as good as conversing face-to-face. And yet our seeing of things is always mediated by corneas, retinas, optic nerves, and some neural machinery that takes the information from the optic nerve and propagates it into our minds. So, is looking at words on a screen so very much inferior? I think not; at least then you are conscious of the distortions. Whereas, when you see someone with your eyes, you forget about the distortions and imagine you are experiencing them purely and immediately.” — Cryptonomicon, by Neal Stephenson (pg. 800)

Brad Sucks

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Bradphoto200701
What was William Gibson listening to while writing Spook Country? Among others, a group called Brad Sucks. I never heard of ’em but if Mr. Gibson likes their music, I figured I’d take a listen. And liked what I heard. Brad Sucks invites you download their music for free but I clicked the iTunes link and bought the CD for ten bucks (after sampling each of the songs on the CD).

"In 2001, I started using the Internet (blogs, MP3s, P2P) to spread my music and not worrying so much about copyright violation. I’ve even been giving the source of my songs away for remixers to play with. I figured that spreading my music should be the number one goal and so far it’s worked out pretty well."

Does Brad Sucks get radio airplay? Comment if you know.

AP news on Google

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“After a couple years of spirited negotiations, Google has signed agreements with the Associated Press and AFP that will reduce the amount of traffic Google News refers to news sites. First, Google News will start hosting full versions of AP stories instead of linking off to them. And second, Google will begin to filter out duplicates of the same AP story. So you won’t see multiple versions of an AP story from various newspapers, listed with the most recent at the top. Google said the end result is less duplication and a better variety of stories.” — Lost Remote

Do radio stations still subscribe to the AP? It’s been years since I was in radio stations, talking with managers about news and where/how they get it. But even back then, a lot of stations really only relied on AP for state news and high school football scores. Our company offers a “poor man’s wire service” that still has an amazing number of subscribers. [Yo, David. Can you give us an update on this?]

Perhaps the bigger question is… how much do listeners rely on their local radio station for news. I would think a lot. But what’s the order of importance? Local…state…national…world? What can/do I get from my local radio station (on air or online)… and what do I get from a Google search (perhaps on my mobile phone)?

These are interesting times.

Rhubarb at Dunklin County Courthouse

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“Helluva rhubarb up at the courthouse last Friday. One of the prisoners tried to take his attorney hostage, stabbed her two or three times — not real serious — then took off running down the hall.  One of the deputies and the investigator for the Prosecutor’s office tackled him and subdued him. In the process the investigator was stabbed in the face. Everybody says the prisoner was lucky that Raymond Scott was not (still) the sheriff, because Raymond would have killed him right on the spot.”

“Cops! Run for it! Uh, sorry.”

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Two men, driving the same pickup truck, have been cited for driving drunk in central Wisconsin. Police stopped their truck in Abbotsford recently and found 43-year-old Harvey Miller was steering the truck. Miller has no legs. Officers say 55-year-old Edwin Marzinske was operating the gas pedals and brake.

The police report says Miller admitted he was too drunk to drive, but argued he wasn’t actually operating the truck because he couldn’t push the gas pedal. Officers disgreed and cited him for drunken driving, third offense.

Marzinske was cited for his second drunken driving offense. Both men were also cited for operating a vehicle after revocation.

— WCCN

Statins slow onset of Alzheimer’s

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From a story at The Guardian: "The cholesterol-lowering drugs statins may also slow the onset of Alzheimer’s disease, according to US researchers who examined the brains of 110 elderly people after they died. They found the brains of patients who had not taken the drugs were more likely to show signs of the disease."

My pop died of Alzheimer’s, as did Barb’s. Not pretty. This study is comforting to those of us who have been taking statins for years.