“The Internet is the most important medium since the printing press. It subsumes all that has come before and is, in the most fundamental way, transformative. When anyone can be a writer, in the largest sense and for a global audience, many of us will be. The Net is overturning so many of the things we’ve assumed about media and business models that we can scarcely keep up with the changes; it’s difficult to maintain perspective amid the shift from a top-down hierarchy to something vastly more democratic and, yes, messy. But we have to try, and nowhere is that more essential than in that oldest form of information: the news. We will be blessed with new kinds of perspective in this emergent system, and we will learn how to make it work for everyone.

Blogs and other modern media are feedback systems. They work in something close to real time and capture — in the best sense of the word– the multitude of ideas and realities each of us can offer. On the Internet, we are defined by what we know and share. Now, for the first time in history, the feedback system can be global and nearly instantaneous.”  – Dan Gillmor’s We the Media (pg 236)

Who should read this book? Newsmakers, the reporters that cover them and anyone that reads, watches or listens to those reports.