“Podcasting is a whole new system, a whole new class of activity. It may be like radio, but we make a mistake if we understand it in terms of radio. Think of it instead as a new life form that’s native to the Net. That some of it can be leveraged, or harvested, for the radiosphere, fine. But understand that the pioneers here are blazing new trails, opening new frontiers. Not restoring old burned-out cities.”
— Doc Searls on podcasting and broadcasting
This is just a very different listening experience. The player displays the artist and title currently playing each of my preset channels. Listening can be as passive or interactive as mood dictates. And the audio quality (on my DSL connection) is pretty amazing. Radio good enough to pay for.
Our company has the broadcast rights (football and basketball) for some of the top colleges in the country and most of the production happens here in Jefferson City, Missouri. A major expansion of our sports operations and engineering facilities is underway and I asked Chief Engineer Charlie Peters to give me a tour this week.
“This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of Americas three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a watershed moment in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effectiveand the most expensiveform of advertising. But that was before the internet got going.”
— Economist.com on an article in this week’s Advertising Age. More of the same at Yahoo!
“The world’s first all-podcast radio station will be launched on May 16 by Infinity Broadcasting, the radio division of Viacom. Infinity plans to convert San Francisco’s 1550 KYCY, an AM station, to listener-submitted content. The station, previously devoted to a talk-radio format, will be renamed KYOURadio.”
— Wired