Apple TV and the economics of television

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“Over time, niche content will change the economics of television. Millions of Americans will add one or more Internet-connected set-top boxes to their living rooms. Once they do, look out. As they discover there is niche HD video content that matches their precise interests, the existing TV networks will see their viewers erode even more. Further, brand marketers will see they don’t need media to reach people in their living rooms. They too will produce their own content that will be distributed over the Internet for consumption on TVs.” — Steve Rubel on Apple TV:

For example: I’d love to watch a weekly 10 minute tour of the Prairie Garden Trust by Dr. Henry Domke. Just Henry walking and talking, sharing his love and fascination with the flora and fauna. Okay on a video iPod…great on Apple TV.

iTunes adds Major League Baseball video highlights

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On Friday, Apple announced they’ll be offering Major League Baseball video highlights for the 2007 season on the iTunes Store. MLB video on iTunes will include a daily 25 minute MLB.com Daily Rewind highlight show and two weekly Games of the Week, featuring full versions of the best games from the National and American Leagues.

Customers will be able to download individual episodes of MLB.com Daily Rewind and each Game of the Week for $1.99, or purchase a Multi-Pass for a month of Daily Rewind shows for $7.99 or a Season Pass for every Game of the Week at just $19.99. [Podcasting News]

I’m not a baseball fan but I do love highlights (of almost any sport). And I’ll probably invest $1.99 just to see how these look on the Apple TV. (“I just don’t know what you’d watch on that Apple TV thing.”)

Regular readers know the company I work for has the multi-media marketing rights for 32 college athletic programs. I sure hope somebody is working on something similar for our schools.

Blog lemonade

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VirginaThe “West Virginia” printed on the shirts players wore after winning the NIT title with a 78-73 victory over Clemson on Thursday night is missing the last “i” in “Virginia.” WVU sports information director Shelly Poe said the NIT printed the shirts.

Embarrassing? Maybe a little for the NIT. But certainly not for West Virginia. Their accomplishment is in no way diminished. But it will get a little ink for a day or two.

If I were the Resident Blogger for West Virginia Athletics, I would be having some fun with this.

  • Invite fans to send in videos of themselves wearing the T-shirt and explaining the misspelling.
  • Post an explanation loaded with typos.
  • Have a fake professor (with British accent) explain how the spelling on the shirt is –in fact– the original, “correct” spelling of “Virgina”

Blogging lemonade.

Disclosure: The company I work for handles multi-media marketing for Clemson.

“Citizens” against satellite radio; Who’s got HD?

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Mark Ramsey (Hear 2.0): “C3SR – the consumer group that was created to oppose the merger between XM and Sirius – is in fact supported by the NAB.”

Also at Hear 2.0: “…the average consumer is more likely to die by accidental drug overdose or by hanging, strangulating, or suffocating themselves than they are to own an HD radio.”

I’d love to hear from any smays.com readers who have HD radios. How’s it sound? What are you listening to? Use Comment link below.

iPods help doctors recognize heart problems

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Doctors can greatly improve their stethoscope skills and therefore their ability to diagnose heart problems by listening repeatedly to heartbeats on their iPods. Previous research has shown that the average rate of correct heart sound identification by physicians is 40 percent.

In a new study, 149 general internists listened 400 times to five common heart murmurs during a 90-minute session with iPods. After the session, the average score improved to 80 percent.