Warren Krech: 40 years behind the mic


Warren (“Krech in the Morning”) Krech is retiring from radio at the end of the month, wrapping up a career that started in 1972. He’s been on the air in Jefferson City, Missouri, since 1984. Almost half a century of getting up every morning at 3 a.m. Be hard to find someone more involved in his community than Warren and it’s hard not think in terms of “end of an era.” He has seen and been part of a lot of changes in radio and talked about them in this 16 minute chat/shoptalk.

Distributed: A New OS for the Digital Economy

“The increased surface area for corporate capitalism is human attention. So we spend more and more of our time feeding the market place. Central currency and chartered monopoly — corporate capitalism — is not a condition of nature. It is an operating system that was invented by certain people at a certain moment in history and they’ve long since left the building.”

“It was such a good little thing”

“How much is our data worth if we don’t have any money?”

“If we’re all doing everything for advertising, what’s left to advertise?”

Douglas Rushkoff is the author of Throwing Rocks at the Google Bus – Douglas Rushkoff Link above to some of my favorite parts of the book (PDF).