thirtiesandsixties.com

I own a few domains that I’m not using. Squatting, if you will. I keep renewing BasementDiaries.com in hopes that I’ll eventually get around to moving that site to it’s own space. I just registered thirtiesandsixties.com. An idea that occurred to me while swilling beer with Scott earlier this evening. We were talking about radio and advertising and the big-chested blond at the bar and I went off on a riff about how someday the notion of little 30 and 60 second chuncks of advertising would seem quaint. More to the point, how our business (radio networks) is dependent on the concept of “thirties and sixties.” We’ll sell you “x” 30’s (or 60’s) between 6a and 7pm for “x” dollars. We sell “units.”

A blog about advertising or radio or networks could do worse than thirtiesandsixties.com. We’ll have more on that, right after this from our sponsor.

David Lee Roth, Adam Carolla to replace Howard Stern

After weeks of speculation as to who will inherit the microphone from Howard Stern, Infinity Broadcasting today said former Van Halen frontman David Lee Roth and late-night talk show host Adam Carolla will take over the shock jock’s morning-drive broadcasts in New York and Los Angeles, respectively. Mr. Stern remains on the air through December 16. [AdAge.com]

Okay, I’m not a Howard Stern fan and I’m not as smart as the guys running Infinity Broadcasting… but this just feels like they’ve thrown in the towel. Adam Carolla, maybe. But David Lee Roth?

XM offers “biggest givaway” at World Series

“Touting it as the largest giveaway in the 102-year history of the World Series, XM Satellite Radio said Thursday it was giving a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday between the Chicago White Sox and the Houston Astros. Fans will receive a coupon good for the new Delphi XM RoadyXT satellite radio receiver which retails for $79.99 plus a World Series commemorative pin.” — Billboard Radio Monitor

200 new car models satellite ready in 2006

Michael Endelman gives us one more look at what’s happening in the radio business in a piece called “Lost In Transmission” (October 21, 2005 issue of Entertainment Weekly – Registration required). Nothing regular visitors to smays.com haven’t seen before. My favorite factoid: “In 2006, satellite radios will come factory-installed in nearly 200 models of new cars — up from just two models four years ago.” For those with a power-to-the-people bent: “Ten years ago, you needed millions of dollars and and FCC license to go into the radio biz. Now all you need is a laptop.”

Steve’s Weird Media Moment for 19-Oct-05: I was driving to work listening to Adam Curry’s Daily Source Code on the nano and reached over (to my car radio) to turn the volume down, only to discover my radio was not turned on (shudder).

Clear Channel wants more radio stations

Clear Channel Chief Executive Mark Mays, citing competition from satellite-delivered subscription radio, proposed that broadcast radio operators be able to own 10 stations instead of eight in markets where there are at least 60 stations and up to 12 stations in markets where at least 75 radio outlets operate.

“Free radio is struggling. The cost of competing with new technologies and increased listener choice is staggering and profits are down,” Mays said at a speech to the Progress and Freedom Foundation. Clear Channel, which owns about 1,200 radio stations, saw earnings decline 13 percent in the second quarter because of weak advertising revenues

“We are streaming the vast majority of our radio stations,” he said in response to a question. “From that perspective, we are cannibalizing ourselves and we feel like we have to be in that Internet space.” [Thanks to the Heater Man]

HD radio might not be the answer

Bill Figenshu, former group head for Viacom’s radio group, more recently a SVP at Infinity and a Regional President for Citadel, and now a consultant, on a panel (“Future of Radio”) at the recent National Association of Broadcasters annual meeting:

“I’m concerned when I walk into Circuit City or Best Buy and I ask to see the HD radios — and I know they carry the Kenwood model — and the sales guy takes me to the Sirius display and tells me, “This is it! This is digital.”

More on the NAB at Kurt Hanson’s Radio and Internet Newsletter.

Endangered species

When I started working at KBOA (summer of 1972), Studio A (more commonly known as the “on-air studio” or “the control room”) was always manned. I believe Mr. Rudy was signing on in those days and later shifts were manned by Jeff Wheeler, Charlie Isabell, Charlie Austin, Ted Guffy and Keith Parker. And we were simulcasting the FM during the day with a part-timer running the Cardinal games at night. No automation. No computers. A real, live person cued up the records and played recorded commercials (or read them live). Not very cost effective but a lot of fun for those of us privileged to be “on the radio.”

Between 1984 (when I left KBOA) and around 2000, I traveled all over the midwest visiting radio stations affiliated with our networks. Most in small or very small towns. For many of those 16 years, there were still radio stations with live announcers throughout the day.

Are there any still doing this? I’m not talking about “breaking in” a couple of times an hour to do the weather… I’m looking for one station that still has live announers, sitting in a studio, running the show from sign-on to sign-off. Yes, I understand this makes no sense from a business standpoint. And I can’t give you any good reason why some station owner would be doing this. I’m just asking some of my radio pals to email me if they know of such a relic.

If I can find one, I’ll call them up and see if someone will talk with me about their station and what it’s like to work there (I’ll post the interview here). Better yet, I’ll take my camcorder and get in the car and go visit the station. I’ll record the entire day. We can make a project out of this, like tagging and monitoring Bengal Tigers or some other endangered species.

Buyers shifting to new media

Story on the Broadcasting & Cable website about ad buyers shifting to new media:

“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.”

Hello? Did you forget radio? Are we not part of traditional media? Or are we not affected by this? (I’m looking for the pony.) And please tell me advertisers are not really taking money out of radio to buy movie theater ads. I refuse to believe that.

Seth Godin keynote at NAB

Couple of nuggets (via Radio and Internet Newsletter) from Seth Godin’s keynote this morning at the National Association of Broadcasters annual meeting in Philadelphia:

“With the web and satellite radio and WiMax, radio’s not going to be one-way communication any more — it’s going to be two- or three-way. You’re either going to embrace it or not.”

“The FCC is the reason you exist,” Godin said. “It’s about limited spectrum. If there were a million FM stations, you couldn’t sell any advertisements.” But with the advent of TiVo, Xbox, DVDs, Yahoo!, Escient, home theaters, 400 TV channels, 10,000 magazines, and more, “the TV-industrial complex is going away. What are you going to do about it?”

He challenged his audience,”How many podcast subscribers do you have?”, noting that one New York City station has 50,000 subscribers now and will someday have 500,000 subscribers — “and each one of them is someone who’s not listening to you.”

Responding to the speakers before him who extolled the value of radio’s localism, Godin noted, “Local doesn’t necessarily mean local on a map; it can mean local based on interests.”

Can we go back to diaries?

Radio broadcasters, preparing to descend on Philadelphia for the National Association of Broadcasters annual convention, may find the ratings from Arbitron’s portable people meter trial in Houston a tough pill to swallow.

Overall, average quarter hour ratings are down by 20 percent compared to diary measurement, with morning drive, radio’s biggest revenue-generating daypart, taking the biggest hit, down by more than 35 percent. Midday ratings were also lower under the PPM, down 21.9 percent. Other dayparts were down on average by 12 percent. [Media Week]