Category Archives: Podcasting

formerly a tag

Podcasting candidate endorsements

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Just listened to the latest podcast from the Missouri State Teachers Association. They call it The Pulse. Co-hosts Todd Fuller Gail McCray broke a little digital ground (I’m guessing) by using the podcast to announce the canidates the MSTA is endorsing in the November election. They spent the first part of the podcast explaining how their endorsement process works. Then they mentioned a few specific endorsements and pointed the listener back to their website for the full list of candidates.

Why do I think this is worth a post? As I listened to Todd and Gail explain this process, I kept thinking they would NEVER get airtime (radio or TV) for that kind of “deep dive.” But it’s important to their audience (teachers, candidates). And by using their podcast to make the announcement, it raises awareness of their podcast. (You now know about it because you read this blog which has nothing to do with education or politics.)

If you want to see/hear how to do an “association podcast,” check out MSTA’s The Pulse.

NAB Radio Show: Podcasting session

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Scott’s notes and impressions from the podcasting session at the NAB Radio Show. I am assuming the focus was on how broadcasters can use podcasting.

  • Rather slow and uneventful (although the panel was loaded with the right kind of people)
  • Subscriptions should be for extra stuff only
  • Merchandise is huge rev source
  • Repurposing interviews and special segments GOOD. Normal programming BAD. But time shifting is GOOD. ????
  • Listeners don’t mind commercials if content is good and on-demand.
  • The guy next to me breathes very, very loudly.
  • Podcast listeners are more apt to be info junkies.
  • None on this panel seem excited or comfortable.
  • Use podcasting to distribute info/ent that you wouldn’t normally spend valuable air time for.
  • Perishable programming – content must always be fresh but must have a long shelf life too. People have to be able to come back and relive or discover (archives) and that info/content must be relevant.
  • Ads are the killer. Ads have to be current at all times. PodShow’s tech allows the show to be assembled with current ads whenever the consumer downloads.
  • Length – 22 min for audio, 5 for video.
  • Podcasts must promote interaction.
  • All of this (podcasting, mp3, internet) comes from telephones. It will all go back to telephones. No more “ipod only” products. Speculation.