Podcasting impact on traditional radio

“Thanks to the new technology, more people than ever will be creating and listening to audio programming in coming years. But the radio industry, a members-only club for the best part of a century, is turning into a free-for-all.” (Business Week)

The folks at Bridge Ratings report “the use of digital music players does not appear to be significantly affecting time spent with traditional radio.” In fact, you’ll probably listen to more radio after listening to mp3’s for a while.

Podcasting: New life form

“Podcasting is a whole new system, a whole new class of activity. It may be like radio, but we make a mistake if we understand it in terms of radio. Think of it instead as a new life form that’s native to the Net. That some of it can be leveraged, or harvested, for the radiosphere, fine. But understand that the pioneers here are blazing new trails, opening new frontiers. Not restoring old burned-out cities.”

— Doc Searls on podcasting and broadcasting

First all-podcast radio station

“The world’s first all-podcast radio station will be launched on May 16 by Infinity Broadcasting, the radio division of Viacom. Infinity plans to convert San Francisco’s 1550 KYCY, an AM station, to listener-submitted content. The station, previously devoted to a talk-radio format, will be renamed KYOURadio.”

— Wired

Not podcasting.

Mark Ramsey (Radio Marketing Nexus) explains the difference between posting mp3’s for download and podcasting:

“…podcasting represents the passive movement of audio to your iPod without having to download it yourself. If you think that’s not different then consider the difference between going out to a restaurant and having your meal delivered to you at home.”

Another one of those things you have to experience to understand.