Media 101

My recent visit to Central Methodist University included a tour of the campus which wound up in the studios of what was –I believe– the student radio station. I’m not sure when or why the station went off the air but the plan is to bring it back as an internet station.

During the few minutes I chatted with a couple of instructors and students about the project, I got the impression the approach will be… traditional, for lack of a better term. By that I mean, they’ll have a control room and studios with the usual assortment of recording and mixing hardware. Instead of pumping it all out to a transmitter and tower… they’ll stream it.

As for programming, they plan to do what we used to call “block programming.” An interview program followed by a news program followed by… Music licensing issues prevent them from programming music.

The way college radio stations have always been programmed. I don’t doubt the students can learn some useful skills and gain some valuable experience doing this but I’m not sure it will prepare them for the future that is already here.

So what would I do if they put me in charge of the program for a semester?

I’d start by dropping the term “radio” and go with “media.” Not “new media,” just media.

I’d assemble production teams made up of a producer and host (and co-host?). These teams would be responsible for one 25 minute program a week. Can be any topic (more on that in a moment)

A Senior Producer and Managing Editor would coordinate these teams (using Basescamp or some similar online collaboration tool) and insure quality standards and deadlines were being met.

All or most of these programs would be produced as live feeds and podcasts. Instead of a “college radio station” (Internet or otherwise), you’d have a portal site (I hate that term) that featured each of the individual programs with a link to that programs blog (where the hosts and producer interact with listener/viewers). Show notes, comments, etc.

The central feature of the portal page would be a video section. It could be a live stream of one of the shows being recorded or some live event on campus. Or just a live webcam from the student center.

Equipment. Each team would have a laptop, a digital camera (video capable) and a small webcam. All shows would be produced on location. No reason to schlep back to a studio jammed with expensive equipment.

I wouldn’t limit this project to just students. I’d open it up to the community as well, but with students producing.

Once these podcasts are up, it’s an easy matter to track which ones produce a following. If nobody downloads, you fix the podcast or replace it. But you aren’t limited to the 24 hours of a real-time station. You can have as many programs as you have people to produce and watch/listen.

So what are the students learning here?

  • How to write, edit and tell a story
  • How to shoot and edit video and share it with the world
  • How to build an online community or tribe
  • How to produce a live webcast
  • How to take and edit photos
  • How about a course in Smart Phone Reporting?

…and so on and so forth. I’m not an educator so there could be lots of things wrong with this approach. I’m pretty sure it would cost a lot less than a more traditional approach while involving many more students (in and out of the communications program). If you have suggestions on this mythical program, please include them in the comments. Or, if you see flaws, post those as well.

PS: I think this might be a powerful recruitment tool, as well.

UPDATE/12.08.08: On a recent edition of NPR’s Morning Edition, Steve Inskeep interviewed journalist Sreenath Sreenivasan who, within an hour of the attacks in Mubai, began hosting a web radio call-in show with other Indian journalists, relaying what they knew. Sreenivasan used a service called Blog TalkRadio:

“BlogTalkRadio is the social radio network that allows users to connect quickly and directly with their audience. Using an ordinary telephone and computer hosts can create free, live, call-in talk shows with unlimited participants that are automatically archived and made available as podcasts. No software download is required. Listeners can subscribe to shows via RSS into iTunes and other feed readers.”

“10 Survival Tools for the Digital Age”

Professor Kristin Cherry teaches a beginning Radio course at Central Methodist University in Fayette, MO, and was kind enough to invite me come talk about… radio. I didn’t know what to say about “radio” so I made a list (“10 Survival Tools for the Digital Age”) of things I was pretty sure they already knew about. They didn’t. [Just click a slide to see the next one] The photo below was taken just as my presentation peaked.

I don’t have the opportunity to spend a lot of time around young people but I’ve come to believe they are no more web savvy than the population at large. They’re great at texting and know the ends and outs of Facebook… but very few are creating media or exploring.

In my group of about 25 students, only one had uploaded a video to YouTube and that was for a class assignment. Twitter, UStream, flickr? Never heard of them.

I tried to convey the idea that these –and similar tools– will be useful no matter what they do after college. What I forgot (it was a very long time ago) was that they had very little interest in next semester, let alone The Rest of Their Lives.

The instructors (and the administration!) were incredibly gracious hosts and the campus is really pretty. As always, I got much more out of this experience than the students. More on that in a future post. [Wikipedia entry for “film strip”]

People with news, and people who want news

Those are two points of view examined in a recent post by Dave Winer.

“If the people with the news can publish it themselves, and they can; what’s to stop the people who want the news from reading it directly.”

Which puts me in mind of High Street Beat, a blog written by the mayor of Jefferson City. Ultimately, his readers get to decide if what he writes is “fair and honest,” but he can speak directly to them, as well as through MSM.

“When professional news people consider the Internet they think of it replacing them. Not so. It reduces their role to a bare minimum, makes them less necessary. I still want soundbites from the sources, but I want them to link to the full blog post behind the quote.”

“If reporters are to remain relevant they have to recast themselves, more humbly. Don’t think about “deputizing” us to do what you do. Instead think of the value of your rolodex, your sources. Cultivate and develop that rolodex. To the extent that you know who to call when a bit of news breaks, that’s the extent of your value in the new world, the one we live in now.”

Most of the reporters I’ve known and worked with work very hard. For not much money. But more than a few of them have viewed the companies they work for a the necessary infrastructure that makes it possible for them to report the news.

While the people running those companies viewed the newsrooms as a cog –a BIG cog, but a cog– in a machine whose purpose was to turn a profit. A classic dog and tail situation.

I’m reminded of that classic scene in Network where Arthur Jensen explains things to Howard Beale:

Jensen: The world is a college of corporations, inexorably determined by the immutable by-laws of business. The world is a business, Mr. Beale! It has been since man crawled out of the slime, and our children, Mr.Beale, will live to see that perfect world in which there is no war and famine, oppression and brutality –one vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused. And I have chosen you to preach this evangel, Mr. Beale.

Howard: (humble whisper) Why me?

Jensen: Because you’re on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.

One thing, not the only thing, but one important thing that has distinguished reporters from their readers/viewers/listeners is the reporters had a platform or medium from which to report. That distinction has blurred, if not disappeared.

Voter Number One

Original plan was to roll out at 4 a.m. and get to the polling place by 4:30. Couldn’t sleep so wound up getting a good spot by arriving at 2:30 a.m. Didn’t see a soul for a couple of hours, but by 5:30 a.m. a line had formed. I am proud to say I was voter #1 at my place. Whatever happens, I’m glad there was an election and I got to take part.

Election 2008 - 3

Update: Very short video of the line as I left at 6:08 a.m.

Too busy to post

Spent most of Saturday morning at the Coffee Zone with George, Tom and assorted pals, while George migrated files from the old Mac Book to the new one. There are Windows utils that will copy a lot of your stuff from one PC to another, but then you have to go back and reinstall all the apps, one at at time. Yes, I know there are ways to avoid this but not for Joe the Dumbass (me).

My my first hands-on impressions of the new Mac Book Pro are extremely positive. Too soon for me to try to share much here but once I stop stroking the case, I noticed the new multi-touch pad is amazing. WAY better than even the most tricked out mouse. I’ll show you when I know enough to do so.

And the new NVIDIA graphic cards make everything damned fast and beautiful.

From the Coffee Zone it was out to the Prairie Garden Trust to work with Henry on a little video project. We’ll post it here when it’s done (assuming it doesn’t suck, in which case you’ll never hear another word about it). We had a beautiful fall day for.

So no post on Saturday. A rarity. Sometimes life just gets in the way of blogging.

When every game is webcast

A few months ago I got a call from Brian Slawin. Someone told him I fooled around with streaming live video and he wanted some ideas on how to stream his daughter’s softball games so family members could watch her play. He gave Qik and Kyte a try but wasn’t happy with the results but he kept at it. This past weekend he packed up his laptop, webcam and Sprint cellular card and headed for the ball field.

“Initially, I was concerned that a wireless cellular card wouldn’t allow enough upload bandwidth to actually stream the signal, but it turned out that even at 100kbps upstream, the signal was rock solid and remarkably clear. My gear includes an HP Pavilion PC, the Sprint card, a Logitech QuickCam Vision Pro, a power strip with 1400 joules filtering and some other cables, etc…

“Turns out I got lucky…my Sprint signal was 5×5 and there was power right at the backstop plus an angled desk/bench that made for the perfect setup.  I used the Justin.tv streaming system and it was tons of fun to have about a dozen parents/friends watch each game and join in the chat with Justin’s embedded chat feature. I made like a play-by-play narrator typing out what was going on…and every now and then playing “Joe Buck” for fun.”

Webcam“I’ll need a better setup than just hanging the web cam from a couple of lanyards and a bag…when it got windy, or when there was a foul ball, the camera shook and I had to reposition it numerous times.  Likely a tripod or perhaps a platform that is more securely attached to the fence and would allow for a higher angle is what I’m going to experiment with next.”

Brian’s company has some big plans.

“I can see a time where we’d actually hire broadcast teams (students in broadcasting programs in local high schools or colleges) to broadcast the games. We’ve already begun working with a softball tournament company on the East coast and are going to try and bring this forward for next summer’s tournaments in the New York, Pennsylvania and New Jersey area.”

“But for now, I’ll continue to enjoy traipsing after my daughter this fall and into next summer as we travel to Junior Olympic softball tournaments throughout the Midwest.  Be sure to visit Warcats18Gold.com for more information about the team and if you’re nearby, be sure to come by and say hello at the Eleventh Annual St. Louis Softball Showcase in Chesterfield, MO Oct 31 – Nov 2.”

During my early radio days (’70s) there was tremendous pressure on the radio station to broadcast high school football and basketball games. We did some high school baseball but I don’t know that we ever found air time for girls softball. There just wasn’t enough time, staff or advertising support. And if one of the local radio stations didn’t broadcast the game… you had to be in the stands.

No more.

Cuddling new MacBook Pro

I had every intention of staying offline this weekend. I even left the MacBook back in t Jeff City. But it’s 7:30 a.m. here in Tulsa, Blane and the kids are still asleep, Tonya is making breakfast and Ryan’s laptop is just sitting here. Connected to the Net. Practically begging me to take a spin.

This is Ryan’s first trip home (as in temporary U.S. home) from college (he’s a freshman at Union University in Jackson,TN) and I get to be part of it. Blane and I will take him back to school today, so lots of quality car time.

Yesterday we hit the mall and –lo and behold– found ourselves walking past the Apple store. So we popped in get Tonya an accessory for her new iPod and I got to fondle the new MacBook Pro. I ordered mine online, sight unseen and it’s somewhere between here and China.

I won’t bore you with my impressions. But if you find yourself near an Apple store, just pick up one of the new MacBooks. Hold it. Open and close the lid. Run your hands over it. That’s all I’m saying.

Tulsa Bound

Off the grid for a few days starting Friday. Heading down to Tulsa for family time with Brother Blane. My nephew Ryan will be home from Union University (Jackson, TN) where he’s a freshman. Ryan and his brother and sister grew up in Indonesia and were home schooled. I’m eager to hear his thoughts on college life. If his Facebook page is any indication, he’s having a great time.

I’m not taking the MacBook on this trip so the blog will be dark for a few days (unless Ryan takes pity on me).

Tree House Magic

A tree house is a frivolous thing. No practical value (unless you’re living in the African bush). But if you can recall that childhood rush of climbing to the top of a tree for absolutely no reason other than the joy of doing it, you can appreciate what brings four good friends (and friends of) together every year to re-experience that feeling.

Tree House III (this is the third year of the project) is in the middle of the Prairie GardenTrust, which is managed by my friend Henry. He invited me to to come and be part of TH3 this weekend, which was perfect in every way. We finished the day yesterday by climbing up to the third level (about 30 feet up) to enjoy the view and reflect on project.

On hold waiting to cancel XM Radio

I’m writing this while on hold for an XM Radio “customer service” representative. My first call was answered by a gentleman who could not figure out how to pull up my account. I gave him everything but my gene sequence. We finally gave up and I called back later.

This time I spoke with a lady who is progressing very nicely with her English lessons. I explained that I wanted to cancel my service. Nothing wrong with it, I’m just not using it enough to justify the $13/month. I told her to check the iPod box on her screen.

She insisted she couldn’t deactivate my account. I would need to speak with XM’s “Deactivation Department” (can’t be good when you have a special department). That was 15 minutes ago and I’m still listening to some depressing jazz channel.

For the record, I tried to cancel on the XM website. Never found a page or link for that little chore. Which makes me conclude you can tell a lot more about a company or service by how easy they make it cancel, than by ease of sign-up.

Wouldn’t it make more sense to quickly route calls like mine to someone with enough savvy (and English) to save the subscription? Maybe offer a cheaper or better plan? Or just fix a problem if there is one?

UPDATE: After more than two hours (over three calls) of Hold Hell, I went to Plan B. Canceled the MasterCard XM hits every three months. I got the card for just this eventuality. A little hassle updating the few services I had on that card but well worth it. PS: Seems like I’m not the only one getting this little dance.

If anyone at XM Radio is reading this… I probably owe you for a few days or weeks service. Since the card is cancelled your best bet is to call my Customer Service number (1-800-FUCKYOU). We’re experiencing unusually long hold times because we don’t give a shit how long you have to hold. But the wait will be pleasant because I’ve plugged in my iPod and set it to shuffle.

UPDATE: So I post my little rant on my lunch hour and it’s now 3 p.m. Just did a Google Blog Search for “xm radio” and there it is. #3 of 135,000+ results.

Blogsearch

UPDATE: 2/16/09 – Following a number of comments on this post, I went back to the XM website to look for the number some say they found there. And found it with one click under YOUR ACCOUNT. I can’t swear I didn’t miss that during the half hour I searched the site. But I’d wager $100 if there were a way to do so.