BBC looking for podcasters

BBCThe BBC is recruiting podcasters to help cover the US mid-term elections. They’re looking for:

  • Personal views of the race from people with an interesting perspective (perhaps you are a recent immigrant or an Iraq vet for example)
  • Bloggers, podcasters and vloggers who are covering their local race.
  • Anyone with a real interest in local politics and an ability to tell the story of the race in their town and state.
  • People from overseas with a real stake in the result.

The BBC blog post suggests some ways to contribute:

  • Phone or skype interviews
  • Emailing us an audio report
  • Emailing a short written report that we can read on air
  • Pointing us to a blog, podcast or vlog you’ve made covering the election.
  • Point us to a story you think we should be covering

The BBC says that “by enlisting your help we’ll have coverage that isn’t just about pundits and experts but gives us a real flavour of what the race is like for ordinary Americans that cuts through some of the stereotypes about politics in the US.”

One of the great strengths of our statewide radio networks has been the collaborative efforts of our affiliates. Radio station news directors throughout the states we serve would report on stories of statewide relevance, feed them back to the network, where we would uplink back to all stations on the network. Resulting in a whole that is greater than the sum of the parts.

But as radio station owners slashed their news operations (to reduce operating costs), a lot of “statewide” stories just didn’t get covered. It was all the local news folks could do just to keep on top of their “local” stories. No time to feed something to the network. (I should point out that many network affiliates still do an amazing job of contributing stories to our networks.) One can only hope that we’ll see a swing back toward strong, well-staffed local news departments.

But perhaps the next network will look more like what the BBC (and others) are putting together. Citizen Journalists (pick another name if you don’t like that tag) covering and sharing hyper-local news in an infinite variety of ways.

The tools already exist. A housewife in Joplin shoots 2 minutes of video outside her local polling place, including comments by those standing in line to vote. The Internet means distribution will never be a problem again. All that’s missing is some structure to pull it all together in some coherent manner. Perhaps something like the BBC effort.

“Yeah, but how do we make money with this model, smays?”

I’m not sure that is the right question but it’s a reasonable question.

First, the costs associated with setting up something like this are relatively small when compared to traditional broadcast networks with satellite trucks and producers and editors and so forth. But it would take time to grow (as did our networks). And you’d probably have competition since this is a game almost anyone can play.

So, is there enough profit in something like this to make it worth the investment of time and money? If you already have a cow that’s giving milk (cash), maybe not. If you don’t own a cow, this might seem like a good way to start building your herd. [via Podcasting News]

Can radio go home again?

Jeff Jarvis is doing the Snoopy Dance over this story in the NYT about Clear Channel:

Clear Channel, the poster child for evil media conglomerates, bought up stations and sucked cash out of them but now there’s not much left to suck. Consolidation is the act of a dying industry. Well, broadcast won’t die. But it sure as hell won’t grow.

I was in a lot of small and medium market radio stations before and during the The Great Consolidation. I saw a lot of locally owned stations get gobbled up by Clear Channel. I thought it was a bad idea then and haven’t changed my mind. But I’m a “hometown radio” guy. Local ownership. Local programming. I want to see the station owner at Rotary.

But it’s all moot now. The Internet and related technologies have changed the media landscape forever. I’m not sure radio can go home again. I hope so.

More stations, same content

Mark Ramsey on the transitional nature of technology and what it means for broadcastsers: “In a shockingly short span of time – perhaps five to ten years – the Internet and/or other wireless-based audio entertainment and information channels will be widely distributed substitutes for radio as we know it today. And your content will either be there or it will not be. … If you think all you need is a website and some podcasts and a frequent listener club, you’re wrong.”

Broadcasting on the web

Interesting analysis of TV station websites by Graeme Newell. The piece is buried in a long, no-way-to-deeplink post on ShopTalk, so I’m posting the full article after the jump.

“The problem is our mindset. We’re trying to recreate broadcasting on the web. We do the web just like we do TV – broad. There is just a little bit of everything and not enough of anything. Because of its very nature, TV news has evolved to become a headline service. Our web sites mirror our on-air broadcast. You usually leave our web sites still hungry, wishing for a little more meat on the bone.”

“In the future, successful stations will have a hundred different broadband channels, all of them geared towards a specific demo. Give up your need to be a broadcaster. We are now nichecasters and the web gives us a whole new way to bring new audiences to our door.”

It’s worth a read because I think it applies to a lot of radio station websites as well as TV. Maybe even some radio network websites?

Continue reading →

Google going forward with radio plans

Will Sell Advertising for FoodGoogle CEO Eric Schmidt says Google’s plans to begin placing radio ads by the end of this year remain on schedule, contradicting recent talk within the industry that the company had postponed the project.

“The tests are going extremely well,” said Schmidt, who added Google eventually plans to employ about 1,000 workers in its radio division. [E-Commerce Times via Hear 2.0]