Category Archives: Radio

Your website: “an entirely separate radio station”

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“The best examples of websites for radio stations are generally not on radio stations. The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily – easily – foresee your website attracting a larger audience than your radio station.”

— Mark Ramsey on radio station websites

Clear Channel launches social networking sites

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“Radio giant Clear Channel is getting into the social networking business. The company’s online music and radio division is introducing a dozen station-branded social networks in the coming months. Each social network will function essentially as mini-MySpace, but will be focused on the local community served by the station running it.

Not only can Clear Channel monetize the sites with targeted online spots from local advertisers, he says but also people using the networks have a better chance of making lasting connections with other users because they will share more regional affiliations. By contrast other social networks are focused on national and even international audiences.

Each social network will have a user experience similar to MySpace, Facebook, Bebo and others offer. Users can create profiles, customize them with HTML codes and widgets, upload photos, music and video, blog, and add friends. Users will also be able to customize their profile pages with videos from Clear Channel’s catalog of over 6,000 music videos licensed from major and independent labels.”

— Billboard

Does radio still “own” breaking news?

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We radio guys (back when I was a radio guy) used to pooh-pooh the daily newspaper as “yesterday’s news,” for their inability to cover breaking stories. The folks at The Providence Journal are changing that and they’re using a blog (among other tools, I’m sure) to do it.

They call their news blog “7to7” and it is “…is projo.com’s first reporting channel for breaking news. The news gets to the blog staff in a variety of ways: posting, e-mail, or dictation — whatever works well in a given circumstance. We’ve even set up a dedicated blog phone line and an e-mail address.” Publisher Howard G. Sutton takes this view:

“Decades ago, the newspaper business abdicated the franchise for breaking news to broadcast media. With the strength of projo.com, and a newsroom at least 10 times the size of any local competitor, we are poised to take back the leadership position for breaking news. When people in our market need to find out what it is happening right now, they will turn to projo.com and The Providence Journal. We are taking back the franchise.”

Editor Joel P. Rawson recently reinforced the initiative in his memo to the staff: “It is our goal to be the source for breaking news in Rhode Island, to dominate it, to own it.”

More on how “7to7” works at Poynteronline.

Case in point: I was cruising Digg yesterday and came across a story about a shooting at a mall in Kansas City. Full story with pix, only 18 minutes old. Of course, the local radio guys might have been all over this. But the point is, the radio guys have to work hard to be first with breaking news. It’s no longer theirs by default.

Commercial radio…without commercials

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“Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials.

As of today, KZPS in Dallas — on the dial at 92.5 FM or online at lonestar925.com — will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration.” — New York Times

NAB keynote: Broadcasters still don’t get the web

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I keep looking for signs that broadcasters are beginning to understand the importance (an potential) of the Internet. I’m sorry to say, I’m just not seeing them. And, based on Steve Safran’s (lostremote) summary of the keynote at this year’s NAB (National Association of Broadcasters) meeting, I won’t find it there:

“The internet did get a shoutout at the National Association of Broadcasters keynote speech Monday morning in Las Vegas. David K. Rehr, CEO and President of the NAB, said “internet.” He mentioned it once. In passing. During his discussion of issues about radio. It came 47 minutes into the keynote session and was the only time anyone said “internet.” That’s really all you need to know about the keynote. The NAB is simply not interested in the potential of the web, and what little interest it may have is only in terms of saying how broadcasting is better.”

Working for a company that provides services to broadcasters, I really hope they have a bright future. Mr. Safran’s summary of the keynote is worth a read.

Google will sell ads on Clear Channel

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Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio. Clear Channel said it has agreed for Google to sell a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets, in a bid to expand the universe of local radio advertisers to Google’s online buyers.

A Clear Channel executive said Google has access to less than 5% of the radio broadcaster’s overall inventory of advertising air time. The U.S. radio industry generates $20 billion in annual sales. [USAToday]

Radio doing TV News

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“At WDEL-AM in Wilmington, Delaware, our reporters produce stories using video cameras instead of cassette recorders,” news director Christopher Carl says in a comment on Poynter.org. “The audio is used on the radio. Reporters then produce video packages for out website – WDEL.com. WDEL.com users can then choose to watch individual video stories or a daily 10-minute video newscast. On weekends, users can watch a recap of the week’s big stories. Wilmington, DE is a a market with NO local commercial television station. [via CyberJournalist.net]

“Citizens” against satellite radio; Who’s got HD?

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Mark Ramsey (Hear 2.0): “C3SR – the consumer group that was created to oppose the merger between XM and Sirius – is in fact supported by the NAB.”

Also at Hear 2.0: “…the average consumer is more likely to die by accidental drug overdose or by hanging, strangulating, or suffocating themselves than they are to own an HD radio.”

I’d love to hear from any smays.com readers who have HD radios. How’s it sound? What are you listening to? Use Comment link below.

Google Audio looking better to radio groups

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“Google is finding some friends. There are plenty of critics of Google’s foray into radio — but we’re slowly seeing some group heads come out and say there may be a place for the Internet giant in radio sales. Regent tested the service in two markets and CEO Bill Stakelin says they sold “a tremendous amount of inventory” and the results “far exceeded our expectations.” He says the issue that remains to be worked out is pricing.

While Emmis CEO Jeff Smulyan says “if Google has the advertiser that we’re never going to call on at rates that make sense … then it’s business that we want to take.” Smulyan says Google’s efforts are especially welcome in “transactional” markets like New York and L.A. where radio has done a “marginal job” at attracting new advertisers.

Meanwhile — Border Media Partners CEO Tom Castro says many folks are focusing on HD and streaming. But the real technological breakthrough will come on the sales side. Castro says “it’s not very sexy — but it’s where we are going to make a lot of money in the future.” — INSIDE RADIO report from the Kagan Radio-TV Summit: