Bonneville International says it is launching a major initiative to recruit new talent to create radio news content that appeals to young listeners. Bonneville says it is out to recruit on-air talent, reporters, producers, production personnel, and website developers for its new initiative.
“The company’s new venture will seek to deliver a product that entertains, provides needed depth that currently might be found only on some public-radio stations, and provides news through the perspective of Generations X and Y,” Bonneville said in a statement.
My old friend Morris (one of the Lost News Boys) sent this along and it appears to have come from the Radio Business Report.
Does “needed depth currently found on some public-radio stations” appeal to those in Gen X and Y? I mean, do you cover different stories? Do you cover the same stories but with some hipper, younger presentation? Is it even possible to lure young web-heads back to the radio for their news?
And what if your best news trick is covering the state legislature and government news? Do we/can we fit into such a format?
“In the very near future, there are only going to be two types of media people: those who can reliably work and publish (or broadcast) incredibly fast, and those … who can’t.” — Simon Dumenco on AdAge.com. (Spotted on too many blogs to credit.)
The point of Mr. Dumenco’s article seems to be that blogging ain’t no thang. Won’t argue that. But his final point (above) got me thinking about the talented men and women who work in our newsrooms. They can whack out a story pretty quickly. But many of them are still stuck in the old radio news cycle. Some stories for morning drive. Some more for midday. And still some more for afternoon drive. Do the Amish have newsrooms?
Why, I once asked, don’t we just post stories (for the public and our affiliates) as soon as we have them ready? While no one actually says the words, the mindset is clearly that it isn’t news until a reporter reports it. So it’s okay to ration out the news. If we give it all to them now, they’ll just gobble it whole and then we’ll have to go get some more for the next newscast.
Once upon a time –in a small market galaxy far, far away– I hoarded stories for days when I covered for our vacationing new guy. NRE’s (News Ready to Eat). Honestly, I understand. And it begs The Big Question of news organizations like ours: Are we in the “network” business…or the “news” business. I honestly don’t know the answer.
Dr. Domke had his doubts about PSA screening long before the test became the subject of the research and reports we’ve seen in recent years. Recorded on January 16, 2006.
We’re using some new recording equipment. I bought ($50) a little Behringer UB802 Eurorack UB802 Mixer and a Heil PR-20 mic. I gave Henry the new mic and you can really tell the difference. So I ordered another one. Only cost $100 bucks and they sound great. Still battling iTunes tag issues but Andy has promised to solve those for us. So, we’re almost where we need to be technically.
Terry Heaton on the Washington Post’s matter-of-fact streaming of the Alito confirmation hearing: “There is now officially no difference — online at least — between TV stations (and networks) and newspapers.” Is this equally true for radio stations and networks? If so, what might that mean?
Let’s say, for example, that a local newspaper in Anytown, Iowa, covers the very same news events as the local radio station. (Just for fun, let’s say they cover more events because they have more news people.) And they stick a little MP3 recorder in front of the newsmaker and immediately post a couple of paragraphs –including the sound file– to the newspaper website. Along with an image.
The remaining ‘defining difference’ between the newspaper and the local radio station is the method of delivering that news ‘content’ to the good people of Anytown (and the world). It’s still easier to turn on the radio and listen to the story (assuming I happened to tune in at the right moment) than to get in front of a computer to look/listen. Unless the ‘computer’ happens to be my Treo 700 mobile phone.
Thinking about all of this made me wonder about the definition of “radio station”: n: station for the production and transmission of radio broadcasts.
That’s just not gonna work anymore. We need a better definition, fast. I have not worked at a radio station for almost 22 years so I’m not qualified to come up with one. But it can no longer be about hardware (transmitters and towers). It has to be about people.
I think I’d be looking for smart, interesting (sometimes funny) people who live, work and play in the community your station serves; good writers; informed, well-read people who know how to do an interesting interview; people who know how to record/edit good, quality audio (video?).
If you stopped recruiting and hiring those people because it was no longer “cost-effective,” I suggest you find some, quick-like-a-bunny. But will they want to come work at the radio station if they can better use their talents and creativity on the local “newsaper” website?
Randy and Warren (and maybe Nate) are a lot closer to the world of terrestrial radio than I, so maybe they can help me answer a question I’ve been wondering about lately. How hard/easy is it in 2006 to find and recruit people to work at the local radio station? Where do the prospective hires come from? What are they looking for? What kind of skills do they have? Just click the comments link below.
From the Onion: “Seven-time Tour de France winner Lance Armstrong found his endurance stretched “almost to the breaking point” last Friday by a three-hour, 30-song concert presented by his fiancée, pop-folk singer Sheryl Crow.”
I’m posting this because a) I’m a fan and subscriber of the Onion and b) my friend/co-worker Bob took the time to forward. But it just isn’t up to the Onion’s high standards. Shit, I could have written that. Somebody must have been on deadline.
Mark Ramsey (Radio Marketing Nexus) doesn’t think so:
“I have never seen any perceptual research support the notion that adding play-by-play to a music station is good, on the whole, for that station’s non-sports listenership or image. If anything, I’ve seen cases where a music station ends up standing for one thing only: The sports franchise.”
The post above referenced pro football and I have no idea if Mark thinks the same thing about collegiate sports. But it seems like something our sports affiliate relations guys would know something about.
Approximately 1 in 5 people suffer from depression at some point in their life and it can often recur. When is it just “the blues” and when is it depression? There’s no blood test for depression. The majority of people suffering from depression are treated by their family physician. What is Beck Depression Inventory. Recorded January 7, 2006.
I’ve been reading Douglas Rushkoff’s latest book (Get Back In theBox: Innovation from the Inside Out) and was delighted to come across an interview with Rushkoff at Radio Marketing Nexus. Mark Ramsey talked with Rushkoff about “how to make radio relevant again.” Ruskoff misses the same things about radio that I do. AUDIO
“Because of my book tours I’ve been in a lot of radio stations, and even from 1995 to 2005 the amount of change I’ve seen has been shocking. There used to be this kind of quality to an FM radio station – I hate to be stereotypical, but there was a certain kind of chick who would be the receptionist at an FM radio station. There was a certain kind of guy that worked in the album room organizing the albums. There was a certain kind of geek figuring out the emphasis rack.
But FM stations are not really like that anymore. They feel much more like almost any other office, and if you didn’t see the control room you wouldn’t know you were in a radio station at all. They don’t ooze their culture anymore.
There was a smell and a quality and a texture to everything radio that I think was the fun of the industry. There was something so real about it. In the early days when I was a kid, you had Ron Lundy and Cousin Brucie – you just somehow knew those guys were there even though they were playing top 40 stuff. You knew it was a world of guys with records and personalities. And there’s so little of that on the radio today.
There’s almost nothing in mainstream radio that has that sense of this as a club of people in a cool place having a great time sharing some of their ecstasy with those of us driving to work or sitting in our bedrooms who wanted to have a taste of what it’s like to be an adult who understands music, who reads “Rolling Stone,” who understands why we’re fighting the Gulf War, or whatever it is. And I want to piece of that.
When I turn on the radio now I don’t feel that these folks have a piece of anything that I can’t get a piece of by going into Allstate to work in the morning. It’s just another working stiff with some computer telling them what to play and when to play it and when to read the ads.
I don’t trust the voice behind the music anymore because I don’t know that he’s really an expert or that he really cares. He’s not part of a living, breathing, fertile culture whereas if I go online and look at these Podcasts I know these people have done it not for the money but for the love of it. And radio is going to have to go a long way now to convince me that there’s somebody there who cares about what they’re doing for some reason other than the cash.
Finally, I would say the purpose of radio is to keep people company. And in order to keep people company there’s got to be a human being on the other side of it. The more truly human your radio station is the better it is at keeping people company. And the more computerized and business-like it is the farther outside the box you’ll find yourself.”
So there you have it. The pure, distilled essence of what’s wrong with radio today. And it seems like it would be very easy to fix. To get back in the box. But I fear we don’t even remember where we put the box.
Now we’re talking. Long-time radio guy Warren Krech has started posting some interviews at RadioWarren.com. I immediately spotted several that I’ll want to listen to. I assume these are interviews he did on local talker KLIK and the station has blessed this re-purposing of the interviews. Good move Mr. Manager. I don’t listen to radio at work so I’ve never heard these. Now I will. And it might prompt me to listen to KLIK to hear more. See what’s happening here?
I looked for, but didn’t see, the feed link. Warren is almost podcasting and will, I’m sure, get that final piece in place. I want to be able to subscribe so I won’t miss any interviews. Or whatever interesting, informative audio (or video?) he comes up with.
And by posting these to an RSS enabled blog, he can open up the comments so we listeners can get in on the conversation. If you lose your way, I’ve added Warren to the blog roll and slotted RadioWarren.com under Links.
The audience for podcasts is relatively small and mostly male, according to a new survey from Podtrac, a company that tracks audience figures for individual podcasts. Roughly a third of the thousand Web users surveyed said they have heard of the term “podcasting.” Among that group, just 32 percent have actually listened to a podcast. Of those who have listened to podcasts, 78 percent were men, according to the study. [MEDIAWEEK.COM]
Early days. And I take some comfort in these stats, since our company is far from where we need to be with this technology. [Thanks, Morris. Again.]
Now we’re talking. Long-time radio guy Warren Krech has started posting some interviews at RadioWarren.com. I immediately spotted several that I’ll want to listen to. I assume these are interviews he did on local talker KLIK and the station has blessed this re-purposing of the interviews. Good move Mr. Manager. I don’t listen to radio at work so I’ve never heard these. Now I will. And it might prompt me to listen to KLIK to hear more. See what’s happening here?