A small television station in Santa Rosa, CA (KFTY-TV) has canceled its nightly newscasts…fired most of its editorial staff… and is soliciting programming from locals — from independent filmmakers to teachers and politicians. According to station managers, the newscast wasn’t a hit with advertisers. Media execs nationwide are watching to see if the the Clear Channel property can make money from citizen-generated stories that will begin airing within a few months.

Gutsy or stupid…time will tell. Hard to imagine how bad things would have to be (ratings, sales, etc) before this would seem like a viable option.

Again from LostRemote: “An article in today’s Washington Post notes that the once-coveted cross-promotional and content-sharing partnerships between local newspapers and television stations are becoming increasingly strained in the new mediascape where web sites can easily roll their own video. The balance is somewhat one-sided: Newspapers are training their online producers to become videographers, but broadcasters face challenges when it comes to getting copy for their sites.”

This is readily apparent when you look at stories on TV station websites. Very thin. We feel some of this pressure on our sites, too. We’re writing for 3 minute newscasts. A single story written for broadcast can be just a few sentences. Doesn’t exactly fill up a web page.