Category Archives: Media & Culture

Agribloggers wanted

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Chuck Z. (AgWired) already has more business than he can take care of and he’s looking for bloggers and podcasters:

Passionate about agriculture. Willing to write one or more articles per day at least 5 days per week. Can be brief and yet offer significant information and ideas. Computer literate (knows how to make a hyperlink, Google’s to find out stuff, etc.). Already blogs would be nice. Can take a decent digital photo and edit it. Owns a digital camera and notebook computer.

I don’t care if you have a “day” job. I don’t care if you’re currently unemployed even. What I will care about is quality, self-initiative and dependability.

My first thought was anyone with this skill set has or can land a full-time gig. They don’t have to take digital piece work. But maybe you like your day job (with 401k and health benefits) but would like to indulge your “passion for agriculture” in your spare time…be part of a communications revolution…and pick up a few bucks to boot. Maybe you’re an FFA student working your way through college. Maybe you’re a radio news guy making $22k.

I have no doubt Chuck will find his bloggers and podcasters. And he won’t care if they work in their pajamas.

Value of New Media vs. Old Media

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Jeff Jarvis on the the Rockeboom ad auction:

And here we have in a microcosm the explanation of why media is so horribly out of sync today: The public is valuing new media much more than the old, but the advertisers still value the old. Most every newspaper and in many cases TV networks and magazines have much larger audiences online, but the revenue for their old media properties remains much higher because the advertisers and agencies still value the old and the safe. They want metrics. They want control. They want guarantees. This, in turn, makes big publishers and producers play it safe because they don’t want to mess with the cash cow. And that means that advertisers miss the opportunity to reach a larger, younger, smarter audience in the new medium, which is — supposedly — what they’re dying to do. And that means that big media companies now face competition from a thousand Rocketbooms and a million Gawkers.

And if you are in the media/advertising business and you’ve never heard of Rocketboom or Gawker… you’re probably already screwed. Tick, tock…tick, tock.

Oprah & Friends on XM

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Oprah Winfrey has signed a three-year, $55 million deal for her own channel on XM Satellite Radio. “Oprah & Friends,” as the channel will be known, is aimed at closing satellite radio’s gender gap. Men account for about two-thirds of the 9.3 million satellite subscriptions nationwide, but XM and its rival, Sirius Satellite Radio of New York, expect to attract more women as they purchase cars equipped with satellite radios.

Somehow, I just think the XM guys understand this satellite radio thing better than the other guys. This sounds like a really good idea to me.

Video podcast on biotechnology

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Received a news release today from Monsanto announcing a new video podcast called, Conversations about Plant Biotechnology. These are short (the one I watched was just a couple of minutes) and extremely well produced. They feature “… farmers and experts discussing their personal views and first-hand experiences with genetically modified crops.”

Difficult for me to imagine someone subscribing to these on a regular basis but then I’m not interested in biotechnology. I think this is a very good use of video podcasting and expect to see lot more of it. I’d package it with a good audio podcast and a blog.

Podfading

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Podcasting is easy and inexpensive which has a lot to do with why so many people are doing it. But, like with many “hobbies,” it can be difficult to sustain over the long haul and some podcasters are starting to pack it in. They call it podfading. Rob Walch (Podcast411) estimates at least a fifth of podcasters don’t make it to their 10th show and he won’t interview a podcaster until the show has at least 10 episodes. This week Henry and I recorded our 16th podcast and I see no signs of fading. I think we both have sort of an unspoken target of 52 shows. Would be fun to make it a full year.

Selling radio spots online

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Broadcast sales execs are still upbeat about the future. Sort of. From an informal Banc of America Securities survey of 46 GSMs and other sales execs at the recent Radio Advertising Bureau meeting:

  • Nearly one-quarter of respondents indicate that they already use online services . . . to sell available airtime,and another 30% plan to use such services in the future.
  • The new worry is the iPod and the Internet radio, not satellite radio. 26% think Internet radio is a bigger threat than satellite radio. That’s up from 10% of respondents a year ago.

From Billboard Radio Monitor [via RAIN]

Cell phone radio

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A Canadian wireless company is offering subscribers more than 1,500 podcasts via their cell phones. The catalogue of podcasts will updated throughout the day as new feeds are received, bringing fresh content to subscribers continually. Unlike terrestrial radio, though, it won’t be free. It’ll cost subscribers $5 per month. But then subscribers can download their choice of podcasts for immediate listening, and save the ones they want to play again later on their phone. [iloveradio.org]

When I started doing affiliate relations back in the early eighties, Don Osborn said something that I have never forgotten: There is no dead air. Every minute is filled with something (music, news, sports, weather, etc). To add some of our network programming, a radio station must take something off the air. My challenge was to persuade the station decision-makers their listeners would be better served by our programming than what they were currently airing.

What does this have to do with cell phone radio? Every minute I spend listening to a podcast on my my cell phone (or nano) is a minute I’m not listening to my local radio station. The listener is now the program director but he/she still has the same 24-hour clock. Do I listen to The Ricky Gervais Show on my cell phone…or the local morning show on KXYZ?

There’s a lot of smart radio guys out there. I have to believe they understand this. The “cell phone radio” story reminded me of an interview I did with Mary Quass last year, in which she saw this coming.

Five hours a week listening to radio

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“Online users spend as much time surfing the web as they do watching TV, and they spend far more time at it than they spend with other media, says a new study from Jupiter Research. The report was based on a survey of just under 3,000 regular online users, defined as people who go online at least once a month from home, work or school. It found that on average online users are now spending about 14 hours a week surfing the internet, which is equal to the amount of time that they spend watching TV. By comparison, on average each week they spend one hour reading magazines, two hours perusing newspapers and five hours tuning into the radio. In fact, they spend more time online than they do with all those other media combined.” [Heidi Dawley, Media Life]

Sounds like 30 minutes of radio listening (on average) on the way to and from work each weekday. Compared to a couple of hours online every day.