Category Archives: Media & Culture

All networking will be social

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Planet Nelson points us to this insightful article on social networking from Managing Technology:

“…how we exchange information is changing, from sharing information actively (emailing photos to friends) to sharing it passively (uploading those photos to Facebook and emailing notification to friends). “What’s happening is that we’re separating access from notification,” said Kraus. This leads to more sharing because people don’t worry as much about interrupting others with emails, calling attention to themselves and appearing too self-important.

Third, and most important, Kraus sees the web eventually becoming entirely social. “Today, social computing is something you do at a specific site,” said Kraus. “But we’re realizing that being social is not a site. It’s a concept.”

If you don’t use Twitter, flickr, YouTube, Facebook, My Space, Digg or any of the countless other social networking tool, this idea seems ridiculus. Just as the Internets once seemed like a silly waste of time.

The Future Radio Morning Show

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It isn’t simply streaming your current morning show. Or putting it online for download. Jerry Del Colliano lays it out — in ten easy steps — on his blog (invitation only).  #1 gives you the setup and #7 and #8 my favorites.

1. Start ten morning shows (other than the one that is airing on your terrestrial station). The content should aim at one demographic that is desirable to sell. Example: women 25-54. Ten shows that don’t air on the radio.

7. Hire the right person(s) to host this 45-minute show – not, I repeat, not anyone from your airstaff. Podcasting is not to be confused with broadcasting. You may be a professional broadcaster but it is not in your best interest to make these podcasts son of what is already on your air. Give the host a piece of the show and lock him or her into it for the long term. As it develops it will be a moneymaker for you and for your talent.

8. Do not include traditional spots in the podcast. Commercials have seen there better days. Young people don’t listen – but consider the “live read” approach that goes over very well with young people. If they are hooked on a podcast then they will listen to a “live read” by the host(s) if it is sincere and keeping with the overall approach of the show.

Mr. Del Colliano concludes his post with a bit of insight into Generation Y:

(Gen Y) went through childhood without a love for radio, unlike baby boomers or Gen X. They are attached to their iPods and smart phones – their new radio. If you still want to be in the content business when the last baby boomer passes into The Hall of Fame, learn about the new radio – podcasting.

The “ten morning shows” had me puzzled at first. But I’m guessing you need this many, all aimed at the same demo, to reach the numbers that will be attractive to advertisers. The advertises cares about reaching the demo (Women 25-54 in the example above) and not so much about how many shows he sponsors to reach them, assuming the price makes sense.

So let’s assume we have a 25 minute commute to Jefferson City (from Columbia or Loose Creek). Would I be willing to produce five, 25-min podcasts a week for a piece of the show? I would if Mr. Del Colliano was managing the station.

“When was the last time you saw a dead American soldier on TV?”

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FlagdrapedcoffiinI was talking with a co-worker about Lara Logan’s (CBS Chief Foreign Correspondent) recent appearance on The Daily Show. She posed the question, “When was the last time you saw a dead American soldier on TV?” She was making the point that media in the U. S. has been MIA on the war in Iraq (except for that victorious march into Baghdad).

My co-worker’s take was: “The only reason to show a dead American soldier would be to turn someone against the war.”

Or maybe that war is news and death is part of the story?

Actually, I didn’t have a response. I can understand that view coming from W or Rumsfeld (back in the day). But how many citizens feel the same? How many would rather not to see the bloody reality of war on their TV screens?

By this logic, we also shouldn’t be seeing the critically wounded at Walter Reed. Or can we translate missing limbs to a “don’t-let-their-sacrifices-be-in-vain” message?

So I’m asking myself why we saw more dead troops during the Viet Nam war, and it came to me. We had lots of reporters on the front lines in that war. But not so many on the mean streets of Baghdad.

In the old days, you could make a career filing reports from the front lines. Sure, you could shot, but you weren’t likely to wind up the star of a YouTube beheading video.

Naw, American journalism took a pass on this war. Better to let the Brits cover this one.

What is it with the Apple logo on TV?

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Applelogo

"Sex and the City’s" Miranda, Cynthia Nixon, sat down with Jimmy Kimmel on Wednesday night to promote her blockbuster chick flick. Jimmy brought out his laptop partway through the interview for an online multiple choice quiz, which decides which of the four main SATC characters the taker is most like."

I started noticing this after I turned in to a Mac fanboy. What’s the big deal about masking the Apple logo? I guess they’d mask any recognizable brand logo. The difference is how distinctive the MacBook is. But maybe that’s true only of Mac fans. To everyone else, it’s just a laptop.

So here’s today’s assignment: Name another product that is equally recognizable (without seeing the brand logo). Begin.