No idea who this is (although she looks/sounds very familiar) but her profile page says she lives in Jefferson City and we have reason to believe she fuels up at the Coffee Zone.
Category Archives: Media & Culture
Old people sucking up bandwidth
Chuck at AgWired points to some stats on net use by age demo (eMarketer):
“Although Internet penetration within the 40-and-over crowd is lower than among younger demographic groups, boomers and seniors outnumber younger adults in the general population—so that lower Internet penetration still translates into greater numbers of older Internet users, according to comScore Media Metrix.”
Terry Heaton: “The Age of Participation”
I don’t know if I enjoy reading Terry Heaton because he’s smart or because I usually agree with him. In his latest essay he looks ahead to what he believes are the real challenges for media companies in 2009. It’s a very hope filled essay. Here are a couple of my favorite graphs:
“Whereas the Industrial Age forced the creation of powerful city states (the labor force had to be centrally located), the Information Age allows us to be where we want to be. Watch for movement to friendly, peaceful surroundings, where the locals have been smart enough to build hubs along the information superhighway. Contrarians will argue that people working from home will be isolated, but from what? What new businesses will spring up to cater to American workers in the future?
Whereas the Industrial Age brought us corporate marketing, the Age of Participation heralds the world of personal marketing and personal branding and a time of influence in expanding circles, rather than top-to-bottom. The time to gain traction in this world is today, for today’s action will determine your place in tomorrow’s culture.”
School closings via text message
I did the sign-on shift for most of my time on the radio. And on days that it snowed (not that often in southeast Missouri), the phone would ring off the hook from parents (and students) asking about school closings. The superintendent would get out early to check the roads and then call the radio stations.
Even though we gave the closings every 5 minutes, the phone never stopped ringing. It was madness.
We got a little snow here in Jefferson City overnight and while Shawna was bringing me my oatmeal, she got a text message from the Jefferson City school system, alerting her there would be no school today.
The school uses texting to communicate a variety of things, even providing updates throughout the day.
I assume the local radio stations still get a call and many people rely heavily on the on-air reports. This is just one more instance of disintermediation. The people with the information (schools) communicating directly to the people who want/need the information (students/parents).
I’m guessing most folks don’t give their mobile numbers to just anybody. And how valuable is it to the schools to have the mobile number of every “customer?”
Do most radio stations have the mobile numbers of the listeners? I would hope so. And are they using those numbers to provide something as valuable as school closing information?
Twitter: 140 characters, 0 thought and effort
I haven’t said much about Twitter of late. In part because it’s just too exhausting trying to explain it. But I’m relying on it more and more. It’s the one social networking tool that seems to work for me.
smays.com (the blog) is where I think (a little) about what I want to say before I post it. http://twitter.com/smaysdotcom is where I poop out 140 characters without using any neurons whatsoever. It’s so easy, in fact, I’ve have twittered almost 2,000 times.
Increasingly, Twitter is how I keep up with many of my online pals. If you decide to give Twitter a try, let me know. But please don’t ask me to explain it or justify my interest in this tool. I wouldn’t know where to begin.
If you don’t have time or inclination to blog, you might consider giving Twitter a try. Do it for a week. If you’re a regular reader of smays.com, follow my Twitter feed for that week instead.