Category Archives: Media & Culture

One in five radio execs social networking

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How many US radio industry executives (from the 50 largest companiues) are on Facebook or Linkedin? Here’s what the folks at McVay New Media discovered:

“Out of 116 radio executives, running the fifty largest USA radio companies, 14 of them had Facebook accounts and 19 of them had LinkedIn accounts. The most common member of the executive team to have a presence on either website was the Chief Operating Officer.”

While less than scientific –some executives are online under different names– the results raise the question:

“How can we embrace the digital direction of the industry if our leaders are not even participants themselves? Think of it this way. If it were exposed that less than one in five of radio’s C-level executives owned radios, we would significantly doubt their confidence and personal investment in the radio industry.”

“If today’s radio companies are to evolve into the digital media world, wouldn’t it first make sense for radio’s leaders to evolve into the digital media world? Clearly, many leaders in the media industry are still learning the language of digital. Yet, the fastest way to learn a new language is immersion.”

“Tools like Facebook, LinkedIn, and Twitter can offer any C-level executive a simple and efficient direct forum with employees, shareholders, and customers. In fact, a strong executive could use social networking to improve their company’s image, foster positive communication, and directly confront market feedback.”

Is our (Learfield) industry “headed in a digital direction?” I believe it is. Are our leaders participating themselves? Only a few and in very limited ways. I might rephrase the question:

If only 1-in-5 of our senior managers regularly attended college sporting events, would we “doubt their confidence and personal investment” in collegiate sports marketing?

Sivad is “Davis” spelled backward

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Growing up in Kennett, Missouri, in the 50’s and 60’s, we got our TV from Memphis, 100 miles to the south. But we were blessed with a great selection of movies. One station, WHBQ, billed their offerings, “Million Dollar Movies.” And there was a great sub-set of horror movies (Dracula, Wolfman, Frankenstein, etc) presented as Fantastic Features. The Monster of Ceremonies was SIVAD, the only vampire with a hush-puppy southern accent.

How big was Sivad? He drew 30,000 fans to the Mid-South Fairgrounds, breaking the Beatles attendance record). You can learn more about Sivad and alter ego Watson Davis here.

Much thanks to Charles Jolliff for tipping us to this pop-culture flash-back.

Is this the future of advertising?

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First, I am assuming this was a paid commercial. And I’m assuming Domino’s Pizza paid a premium. The ultimate “live read.” As I watched, I realized I was paying very close attention, trying to figure out what I was seeing.

Whose idea was this? The show’s writers? You damn well better have good writers if you’re going to try this. Was it Domino’s idea? Their ad agency?

My next thought was, this is a one trick pony. You can’t do this every night. Or even every week. But then it hit me, you wouldn’t need to. This segment had 100% of my attention. I clearly got the message that Domino’s Pizza was trying to make their product a lot better. I don’t need to see some mindless 30 second spot over and over.

This… whatever it is… didn’t insult my intelligence. It played to it in a tongue-in-cheek manner ideally suited to those who watch The Colbert Report. I have no trouble imagining an advertiser paying big bucks for this.

Mel Karmazin interview: “Fucking with the magic”

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Mel Karmazin is the CEO of Sirius Satellite Radio. Before that he was head of CBS Radio. For most of his career he has been known as a “Wall Street darling” for his ability to drive up the price of his various companies’ stock. Don Imus frequently referred to him as the Zen Master. Let’s just say he knows a lot about radio and advertising. I was struck by his description of advertising and frank assessment that Google was “fucking with the magic.”

“I loved the model that I had then. At that point I had… I was the CEO of  CBS and I had a model where you buy a commercial… if you’re an advertiser you buy a commercial in the Super Bowl and, at that time, you paid two-and-a-half million dollars for a spot and had no idea if it worked. I mean, you had no idea if it sold product… did any good… I loved that model! That was a great model! And why …if I can get away with that model… if I’m in the business where I can sell advertising that way, why wouldn’t I want to do it?

No return on investment. And you know how everybody looks for return on investment? We had a a business model that didn’t worry about return on investment and then here comes Google. They screwed it up. They went to all these advertisers and said, we’ll let you know exactly what it is.”

Oooh. Reminds me of the old saw, “I know that only half of my advertising works, I just don’t know which half.” The full interview is worth a watch and confirmed my feeling that a real sea change (in advertising) is taking place.

Pick your decade: Frustration or Change

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I should just point www.smays.com to Seth Godin’s blog. Maybe change to WhatHeSaid.com. Mr. G picks two important trends for the coming decade. I’m opting for “change” over “frustration,” but you should read the full post.

Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and build companies. Industries are being built every day (and old ones are fading). The revolution is in full swing, and an entire generation is eager to change everything because of it. Hint: it won’t look like the last one with a few bells and whistles added.

In my experience, the people who poo-poo the idea of radical change usually have the most invested in keeping things the same. Good luck.

What might have been (and might be) for newspaper industry

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In his final Stop the Presses column (for Editor & Publisher), Steve Outing revises history with a look at how things might have gone for the newspaper industry. And –since they didn’t– what to expect next. From the HTMHG list:

1. In 1994-95, newspaper executives recognize that the Web is something with the potential to rock their world, and increase R&D budgets significantly in order to plan for and begin building new businesses based on fast-developing new technology.

2. Learning from media history (e.g., TV started out as radio with a video image of the announcer speaking into a microphone), newspaper leaders decide not to repeat it this time around. They direct new-media R&D staff to design new online services that create original content and new utilities — things that are not possible in print but are online.

3. Fat and happy with enviable profit margins, newspaper companies’ leaders take note of the wave of Internet start-up companies in the late 1990s. Business development executives with technology experience are brought in from outside the newspaper industry to identify the most promising trends and start-up companies, and begin making acquisitions and/or significant investments, in a big way.

You get the idea. I do dread the day I read a similar “what might have been” about the broadcasting industry.

Balancing my checkbook

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My friend Keith tweeted his surprise that I still write cheques (He’s British) and balance my checkbook. I write less than half a dozen checks a month and it would be easy to pay all my bills electronically.

I confess there’s something comforting (?) about the routine of opening the bank statement and reconciling it with my checkbook. Maybe it’s an age thing. I’m old enough to remember Diner’s Club cards and the introduction of ATM machines.

And while there’s precious little math involved in balancing a checkbook, it’s the only math I have/do these days.

But I think the real reason I cling to this anachronism has something to do with my perception of the “reality” of money.  The same reason I have never used a debit card and always keep a little cash in my pocket. I love PayPal and used it every few days. But a bank statement and my little money clip with a few bucks in it are the threads that keep money real, at least in my head.

Bonus reference: Who remembers counter checks?

Apple to offer online TV subscriptions?

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I’d hate to see the math on what DirecTV really costs, based on how many channels/programs I watch each month. And I thought I wouldn’t live to see a) cable/sat unbundle programming or b) a serious alternative. But maybe I was wrong.

“Apple is eliciting tentative interest from some networks in its proposal to offer a TV subscription package via the Internet. Theoretically, customers would be able to tune in online, allowing them to cancel their cable or satellite subscriptions.

Broadband Internet subscriptions to TV networks could potentially destabilize the bedrock of the television business, which relies on subscribers paying for dozens of bundled channels.

The blog All Things D reported last month that Apple was proposing a $30-a-month supplement to its iTunes service to the networks. The networks would receive monthly payments from Apple.”

Rest of the story is here.

Leaving the Information Age

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http://blog.joeandrieu.com/2007/09/22/leaving-the-information-age/
Leaving the Information Age
I missed the Agrarian Age and the Industrial Age but have been pretty much in the thick of the Information Age, so I was a little startled to learn that it was over. Or nearly so.
David Wienberger pointed to an essay by Joe Andrieu titled “Leaving the Information Age,” written in September of 2007. It makes a compelling case for the the idea that we’re nearing the end of the Information Age:
As cable television and the Internet invaded our homes, we began to find that we could satisfy many of our wants and desires through Information rather than physical goods. It was liberating, intoxicating, and led to one of the most outrageous economic bubbles since the heyday of the Industrial Age triggered the Great Depression.
Similarly, the Information Age is, (surpise!), defined by MORE information. More channels. More telephones. More email. More websites. More advertising. More media.
And in a (perhaps) surprisingly short period, we now find ourselves echoing a new version of the mantra that ended the Industrial Age: “Enough! We don’t need so much Information!”
Mr. Andrieu makes the topic much more interesting than your junior high history teacher.

I missed the Agrarian Age and the Industrial Age but have been pretty much in the thick of the Information Age, so I was a little startled to learn that it was over. Or nearly so.

David Wienberger pointed to an essay by Joe Andrieu titled “Leaving the Information Age,” written in September of 2007. It makes a compelling case for the the idea that we’re nearing the end of the Information Age:

“As cable television and the Internet invaded our homes, we began to find that we could satisfy many of our wants and desires through Information rather than physical goods. It was liberating, intoxicating, and led to one of the most outrageous economic bubbles since the heyday of the Industrial Age triggered the Great Depression.

Similarly, the Information Age is, (surpise!), defined by MORE information. More channels. More telephones. More email. More websites. More advertising. More media.

And in a (perhaps) surprisingly short period, we now find ourselves echoing a new version of the mantra that ended the Industrial Age: “Enough! We don’t need so much Information!”

Mr. Andrieu makes the subject of “ages” much more interesting than your junior high history teacher. Well worth the read.