Category Archives: Media & Culture

The secret to Farmville’s popularity

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“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness.[11] We playFarmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people.” — From an essay by y A. J. Patrick Liszkiewicz

I’ve never played Farmville. Or any other Facebook game. I don’t have a Facebook account anymore and find myself unable to explain why I do not. So it’s hardly fair to use this thoughtful essay as an explanation. But the very essence of Facebook seems to be social obligation. I hate obligations and avoid them wherever possible.

Facebook/Farmville fans can tell me where Mr. Liszkiewicz misses the mark with his essay.

Why radio news guys don’t do social

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Papper: Radio News Does not Make Use of Social Media from Poynter Institute on Vimeo.

From Mashable: “Although Facebook and Twitter are popular with TV stations, only 27% of radio newsrooms use Twitter and 1% have a Facebook page. The survey’s conductor, Robert Papper of Hofstra University, said the contrast in usage is due to staff size. “If you had a staff of three or more, you were involved in a number of social networking things. If you did not hit that magic number you were not involved.” He explains why radio stations do not participate more in social media in the video clip above.”

“Software Is Media”

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As software has moved from running on local machines to running in the browser a number of important things have happened. One of the most important changes is software has become media.

Like other forms of media, software produces an emotional reaction when we use it. Software needs to have a “voice.” It needs to be more than a simple utility. We need to feel something when we use software. The best software does this incredibly well.

Like media, the interfaces that present software to us need to be stylized, designed, and elegant. Software can be beautiful and the best software is beautiful.

And like media, the most important measurement for software today is the number of engaged users. The more engaged users a piece of software has, the more impactful it can be.

Once we’ve begun to treat some of the software in our lives as media, we are going to treat all the software in our lives as media. And the software that is ugly, void of emotion and voice will not work as well for us. So I believe all software is media and will be seen as such by its users.

— Fred Wilson at Business Insider

Steve Safran on RTDNA@NAB 2010

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“The future of broadcasting” is the title or subtitle or subtext of nearly every panel here. But I’m not seeing a lot of the future. I’m seeing and hearing people who want to keep a hold onto the past. They want to do it in some futuristic ways, sure, but using a template that has passed its expiration date.”

“…as the RTDNA winds down its relationship with NAB, I’m a little sad. When I first started coming to this convention in the early 2000s, the discussions were about “the future.” The discussions are still about “the future” except it’s all Back to the Future. 3D. Protecting journalism from the hoards of camera-toting iPhoners. Broadcasting television in a slightly different way. Fundamentally, the discussion may be about the future, but it’s not nearly futuristic enough.” — Full post here.

How Adam Carolla Became a Podcast Superstar

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This article at Fast Company is more about Adam Corolla and podcasting than radio but this bit sort of jumps out at you:

“Radio has a lot of rules that are set up to protect the foibles and weaknesses of the host.” He names names: “Mark and Brian, Opie and Anthony are, like all radio guys, comedically second tier. I’m not putting these guys down; I’m in that group.” But you’re not going to find a Jon Stewart, a Stephen Colbert, or even a Jimmy Kimmel telling anybody the time during your morning commute. The rules enforce a sameness that eliminates any chance of something original happening. “Radio’s about guys with subpar intellects killing four goddamn hours…

As a former radio guy, I also enjoyed this:

“I’d rather have 10 smart people than a billion retards listening to me.”

I thought we couldn’t say retard.

I enjoyed Carolla when he and Jimmy Kimmel hosted The Man Show. (I think that was what it was called) I’ll sample his podcast and report back.

Some won’t make it to the new world

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Michael Wolff speaking at MediaGuardian’s Changing Media Summit in London:

“The chickens are coming home to roost. Most of the people who run traditional media will not be the people to step in to this new world.

“There is a line and people are not going to get over it. It used to be, up until 18 months ago, ‘there is a line but I hope I get to retirement before I cross that line’. This recession has meant people really understand that they won’t.

“It’s been happening since before the internet – it’s not because of it.

“Every big-city newspaper in the U.S. is either in bankruptcy or will be in bankruptcy in the foreseeable future – that’s 12 months. The newspaper industry in the U.S. is over.

“This has happened again and again and again in every industry – new technology has come along, and you just can’t make the change; it almost inevitably never happens. It’s easier to start with people who have no historical bias.

“If you’ve spent your career in one technology, in one business model, it’s just not efficient to have to undo that.“

I think Mr. Wolff is right and his comments [emphasis mine] remind me of a post by Jay Rosen from 5 years ago.

“An industry that won’t move until it is certain of days as good as its golden past is effectively dead, from a strategic point of view. Besides, there is an alternative if you don’t have the faith or will or courage needed to accept reality and deal. The alternative is to drive the property to a profitable demise.

Revolutions invent and destroy and only go one way

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Seth Godin on the internet revolution:

“The internet is like Ice 9. It changes what it touches, probably forever. We keep discovering firsts, the biggest viral video ever, the most twitter followers ever, the fastest bestseller ever… And we constantly discover nevers as well. There’s never going to be a mass market TV show that rivals the ones that came before. There’s never going to be a worldwide brand built by advertising ever again either. And Michael Jackson’s record deal is the last one of its kind… And there may never be a job like that job you used to have either.

Revolutions are like that. They invent and destroy and they only go one way. It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.”

Know anybody fighting that revolving door? Yeah, me too. And there’s no way to help them. I guess a revolution is good or bad depending on where you are. The Czar and the French aristocrats thought their revolutions sucked. The people on the ramparts had a different view.