Category Archives: Media & Culture

Illegal to rip songs from CD’s to computer. Yeah, right.

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“Now, in an unusual case in which an Arizona recipient of an RIAA letter has fought back in court rather than write a check to avoid hefty legal fees, the industry is taking its argument against music sharing one step further: In legal documents in its federal case against Jeffrey Howell, a Scottsdale, Ariz., man who kept a collection of about 2,000 music recordings on his personal computer, the industry maintains that it is illegal for someone who has legally purchased a CD to transfer that music into his computer.” [Washington Post]

PROFANITY ALERT: Let me see if I have this right. I buy the CD. I copy the songs to my laptop or iPod so I can listen to them. I don’t share them with anyone. And that’s illegal. As they say on Keith and the Girl, “Fuuuuuuccckkkk you!” Steve Martin used to say, “Excuuuusseee me!”

Update: Turns out this story was wrong. Never mind.

Study on “State of the Media”

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From survey (of 2,000+ Americans) commissioned by Deloitte & Touche (as reported at WebProNews):

“Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs.”

Boy, those numbers seem high to me. But then, most of the people I hang with are creating content of some sort so, maybe.

And this from Ken August, vice chairman and national sector leader for Deloitte & Touche’s media and entertainment practice:

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy. It shouldn’t be an either or proposition.”

And maybe a dash of radio?

Merging radio and the web

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One of our affiliate relations reps shared this story with me a few days ago and I’m posting it so I can find it later. And I might have some of the particulars wrong but they don’t change the point of the story.

Small market radio station manager gets a call from a program syndicator, trying to clear a three hour Christmas special. The station manager doesn’t want to commit that much time but likes the program and suggests they put the program on the station’s website, clear the syndicator’s commercials on the radio station and promote the special (online) on the air.

Hmmm.

Now, every program provider will tell you how important it is that the spots air inside the programming. They might have even sold that aspect to the advertisers. But when all is said and done (note that I did not say, "At the end of the day"), it’s really about getting the spots on the air.

Is there some obvious synergy here? Could web-savvy radio stations take this approach to enrich their online offering and pull more local listeners (and advertisers) to their websites?

And while there are only 24 hours in the on-air programming clock, there are no limits online. A station could have a sports "channel," an ag channel, a home fix-up channel and on and on.

Yes, I see the limitation. For now, it’s those 30 second radios spots that have value to the advertiser. The radio station still has to program a radio station the people want to listen to.

And all my "what if’s" and "how about’s" are predicated on the idea that radio stations must be more than "radio" stations. They’ve got to find a way to survive online. We all do.

If I had a little AM Daytimer (insert joke here), I might fill my air time with excerpts from a wide variety of programming (as local as I could afford to make it) on my website(s).

As for networks and syndicators that rely on getting their programs (commercials) on all those radio stations… their fortunes are tied to the radio stations. To paraphrase the old saw about land, God isn’t making any more 30’s and 60’s. But He/She has an endless supply of web pages.

1,000 $100 advertisers

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“Newspapers are losing their own core market because they didn’t understand the scale of the internet. They still thought mass when they should have realized that small is the new big. That is, online, newspapers still threw their lot in with the big advertisers who had been the only ones who could afford their mass products. They didn’t see the mass of potential spending in a new population of small, local advertisers who never could afford to advertise in newspapers but who now could afford to buy targeted, efficient, inexpensive ads online.”

“Even the online sales teams at newspaper companies didn’t how now to sell small; they were — as I once put it in a meeting — putting all their effort into saving the old $100,000 advertiser and saw getting 1,000 $100 advertisers as a distraction. The new-media divisions had already become big and old.” — Buzz Machine

Jeff Jarvis goes on to offer suggestions on how newspapers can generate new, local dollars online:

“Start a new company that makes small, local advertising its sole focus. That means they need to set up automated systems to accept and place highly targeted local ads and directories. That means they need to come up with new means of selling without on-the-street sales staffs: outbound phone sales, direct response, even local sales network (instead of citizen journalists, citizen sales people), making aggressive use of the promotional power of the newspaper while you still have it. That means they need to have lots of targeted local content without large editorial staffs.”

Most sales organizations with which I am familiar are just not wired for this. The math just doesn’t work. It will be interesting to see which traditional media companies are able to make their sales machine work in a New Online World.

Mass media advertising moving toward “mass personalization”

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One of our news directors forwarded a very interesting article by Graeme Newell, a “web marketing and revenue specialist” for 602 Communications. The article (“Hiding – The Latest Challenge in News Marketing”) touches on how social networks (My Space,Facebook, etc) will change (are changing?) how mass media advertising works (or does not work).

Mr. Newell explains how difficult it will be for companies to advertise and market to those who choose to communicate with only those on their “friends” list. That’s a gross oversimplification of one of the articles key points. Here’ are a few of my take-aways:

“Spam” will grow to include any message that does not come from a trusted source.
As consumers get more and more overwhelmed by the amount of communication in their lives, smart technology will help them prioritize and eliminate all the time wasters in their daily routine. These systems will filter TV ads, email, text messages, web interaction, phone messages and all other forms of personal communication. The trend will be that if I don’t know you, then I don’t want to talk to you.

Technology will seek to eliminate “interruption” advertising
There is an adage on the internet that if you obstruct the flow of information in any way, the community will not fight you, but simply go around you. You will quickly find yourself irrelevant. As technology gets better and better, tools will continue to arise that simply eliminate unwanted interruptions like mass advertising and promotion. Holding people hostage and forcing them to watch a non-targeted ad is not going to be tolerated in the future. The audience will demand that the ads they let in be customized to their individual tastes and desires.

Mass media advertising will move towards a system of “mass personalization.”
People want products in their lives that share their priorities, interests and values. As mass markets continue to splinter into ever more fragmented and specialized groups, consumers will expect advertisers to follow their lead. Technology will allow truly personalized ad communication with millions of people – all of it customized to the emotional and intellectual needs of the buyer.

Now that everyone (online) can –theoretically– reach everyone else, we realize we really only care about hearing from our friends (or select acquaintances). Social networks –augmented by technologies like text messaging– make it possible to do so.

If I ignore most of my email and rarely turn on a radio or TV (without the Tivo filter)… how will advertisers and marketers reach me?

I’m sorry I can’t link tot he full article. I can’t find it online but will keep searching.

So they’re not just slackers?

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You know, the 20-somethings that drop out of school, move back in with their folks and refuse to let good work habits get in the way of their lives?

“There used to be four common life phases: childhood, adolescence, adulthood and old age. Now, there are at least six: childhood, adolescence, odyssey, adulthood, active retirement and old age. Of the new ones, the least understood is odyssey, the decade of wandering that frequently occurs between adolescence and adulthood.

During this decade, 20-somethings go to school and take breaks from school. They live with friends and they live at home. They fall in and out of love. They try one career and then try another.”

Why is this, you wonder? NYT columnist David Brooks takes pretty good run at explaining what makes them tick (so slowly). You might have to create a free account to login and read the full piece but it’s an interesting read. [via Grow Learfield]

Rediscovering high school football

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Cover story on Broadcasting & Cable looks at how some local TV stations are “rediscovering” high school football:

“Vital to high school football’s rise in popularity is the fact that technology has finally reached a point where the typical teen, raised on YouTube, can easily upload video and share highlights from that night’s game. Station managers say the interactive nature of new media — whether it’s user-generated video, scores or trash-talking — is a critical component of their school content.

Hearst-Argyle Television has taken the interactive concept a step further, training students in seven markets to be “sideline reporters” for its social-networking platform High School Playbook. A total of 60 students shoot high-def cameras, edit and post their work on the Web site.”

The good news –and the bad news– is this is no longer the turf of any medium. I know TV, cable and newspapers are jumping in. I hope there are radio stations doing them same. How hard would it be?

Let’s say there are 10 HS football teams within the range of my station’s signal. I recruit and train 10 reporters (and 10 back-up’s) on how to shoot/edit game highlights. They upload same to the station YouTube channel (sponsored, of course) and we promote like mad. Incentive? Maybe some pocket money. Best video of the season wins a video iPod (others get iPod Shuffles and iTunes gift cards).

My first three-way

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Ichat_conf2Been doing more and more iChatting since getting the MacBook. Starting to take it for granted. Today we did our first three-way chat, just to see a) if we could and b) how it works. [a: yes, b: easy]

David works from his home in Springfield, MO. Roger’s office is on the other side of our building. I selected both of them in my “buddies list” and hit the video button. As they accepted the invite, they showed up in facing windows on my desktop. And that’s it. We chatted for a few minutes, marveling at how falling-off-a-log simple it was.

I mean, this is how shit is supposed to work, folks. I remember oohing about this to one of our IT folks last year, who responded: “You can video conference on the PC, too. You just have to get the ports configured correctly.”

Order of the Fez #9: Phil Powell

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Phil100_2We’ve had something of a member explosion this week over at the Order of the Fez. Hmm, let’s make that “membership” explosion. Phil Powell is Fez #9 (Last of the Single Digits) and hails from the UK. Like Howlin’ Hobbit (Fez #8), Phil is a ukuleleist, and shares my appreciation for the Laurel and Hardy. Welcome, Phil.

Order of the Fez #8: Howlin’ Hobbit

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Hobbit100The ranks of the secret (some would say cult-like) Order of the Fez have swollen to eight with the induction  of Howlin’ Hobbit:

“Attached you will find a picture of me performing at The Pink Door in Seattle’s fabulous Pike Place Market. This was several years ago and I was part of the Lucky Devil Girly Show, a burlesque troupe.”

How could we refuse the application of someone that had been part of the Lucky Devil Girly Show? No way. Don’t miss the link to Howlin’s music.