Visiting Facebook

“My mother made me a homosexual.”
“If I buy the wool, will she make me one, too?

During my college days (late ’60s), graffiti became something of a fad within our little group (along with trivia). I’m talking about the kind of graffiti you found on the walls of bathroom stalls.

It was common practice to tack a large piece of poster board to the back of your bathroom door with a Bic pin dangling from a string. These “conversations” could go on for weeks or months, becoming ever more baroque and obscure. We took great pride in our wit and when the poster was filled with scribbles, it was put on a wall someplace, like the pop art it was (or pretended to be).

I was reminded of this long-lost art by my first two weeks (back) on Facebook. What I’m seeing is mostly chit-chat. Short shout-outs and “Like’s” …maybe a photo here and there. And I do not mean to disparage these brief communications. I can see how Facebook has become a replacement for some/most email. A quick an easy way to ping your friends.

I think I get this kind of digital chatter. My friend David and I can string out an IM session composed of nothing but witless repartee. It’s fun. But I’m not getting this on Facebook, which probably says something about me and my expectations for the platform. As I try to understand the Facebook phenomenon, the first question that occurs to me is:

“What do I have in common with the people I have Friend’d and who have Friend’ed me?”

If the answer is: We went to highschool together 40 years ago or we work together… is that enough for anything but the most superficial relationship?

Every time I log onto Facebook, I get the same feeling I get at one of those management retreats when the “facilitator” tells everyone to “divide up into groups of four” or “turn to the person next to you and…” My buddy David would explain this by saying, “You just don’t like people.” I hope that’s not true but perhaps I wouldn’t be able to tell.

And on the subject of superficiality, I’ve been on Twitter since early days (6,000+ Tweets). But it’s a very different platform. More about “broadcasting” a thought or idea or link. If others find what you share interesting or amusing, they can “follow” along. If you happen to read their stuff and find it worth your time and attention, you can do the same. But you don’t have to be Friends.

I don’t know that I will ever acquire a taste for the Facebook Kool-Aid but that’s okay. There are lots of places to engage online, in a variety of ways. I’m growing ever more fond of Posterous (but won’t bore you with details). I’m a big Google fan and look forward to their next effort at social networking (Buzz didn’t click for me). And in a few weeks we’ll get a look at Diaspora, an open-source project by four young college students.

At work a few of us have been experimenting with a service called Yammer. It’s pretty much “Twitter” for a business or company. Only people who work for our company (and have a company email address) can use the service. This makes a lot of sense to me. There is sure to be a lighter, personal side to the “yams,” but it’s mainly to improve communication and productivity. I’m very interested in seeing if it gets traction.

As I reread the above it occurs to me that this might be the sort of stuff I’d like to see from my “Friends.” What are they thinking about?

But most folks aren’t comfortable with sharing too much about their lives. And Facebook isn’t the place if they did. So it’s beginning to make more sense to me. Facebook is place. And a good, comfortable place for a lot of people. I can pop in for a quick visit from time to time, but I won’t live here. Hope you’ll come visit.

The End of Management

My favorite nuggets from a piece by WSJ Deputy Managing Editor Alan Murray:

“Corporations are bureaucracies and managers are bureaucrats. Their fundamental tendency is toward self-perpetuation. They are, almost by definition, resistant to change. They were designed and tasked, not with reinforcing market forces, but with supplanting and even resisting the market.”

“The big companies failed, not necessarily because they didn’t see the coming innovations, but because they failed to adequately invest in those innovations. To avoid this problem, the people who control large pools of capital need to act more like venture capitalists, and less like corporate finance departments. They need to make lots of bets, not just a few big ones, and they need to be willing to cut their losses.”

“The new model will have to instill in workers the kind of drive and creativity and innovative spirit more commonly found among entrepreneurs. It will have to push power and decision-making down the organization as much as possible, rather than leave it concentrated at the top. Traditional bureaucratic structures will have to be replaced with something more like ad-hoc teams of peers, who come together to tackle individual projects, and then disband.”

Mr. Murry’s new book is “The Wall Street Journal Essential Guide to Management.”

Facebook. One more time.

Yesterday I created a Facebook account. This is the third, possibly the fourth, time I have attempted Facebook. I say “attempted” because I have never quite “gotten” Facebook. I think I understand social networks as well as the next person but this platform has just never been a good fit for me. So why give it another shot?

A couple of reasons. One, I’d like to better understand why FB is home to half a billion people around the world. Two, social networking has become a bigger part of my job and I can’t properly support clients without a feel for Facebook.

Connecting and communicating with people you know seems to be at the core of Facebook. I send you a “Friend Request” and, if you accept it, I can see some for all of what you’re doing on Facebook, depending on how you have your privacy settings configured. If you don’t accept, I’m blocked.

I’ve had lots of conversations with Facebook users in an effort to understand it (without actually using it). A common theme goes something like this:

Jane is miffed that Bill refused to accept (or ignored?) her friend request. He doesn’t want her to be part of his online life and she’s not happy about it. She thought they were, well, friends.

In the next breath, Jane is explaining why she is getting creeped out by the co-worker who keeps sending her friend requests. The irony is completely lost on Jane.

Some Facebook users deal with this by just accepting all friend requests and ignoring the stuff from the not-really-friends. Others just ignore the requests.

I don’t plan on spending any more time on Facebook than is necessary to understand how it works. I’ll auto post from my blog, YouTube, Twitter and all the rest. So, there will be no shortage of stuff on my “wall,” but it all originates from somewhere else where anyone can see what I’m up to. But that’s clearly less convenient that seeing all within the Facebook compound.

How will I handle “friend” requests (assuming I get any)? I’ll probably ignore them unless we already have an online connection (and I probably won’t give you a kidney, either).

So I’m headed off to Facebook with the same enthusiasm as for my first boy-girl dance party mom made me attend (on Bill Wicker’s patio). I didn’t dance there either.

What are they tweeting about your company?

Co-worker Jeff shares the following story from the road:

On Monday I was flying from St Louis to Milwaukee. My flight was delayed by an hour, which obviously I was frustrated. When I landed in Milwaukee, I went to the Enterprise counter to get my rental car. There was only one person working and 4-5 people waiting in line. When it was my turn, I gave her my info and then was told to sit and that somebody would come and get me in about 20 minutes. I told her that I was running late and that I was actually supposed to pick my car up earlier. She said she was hoping that the 20 minutes was an overestimate. I was steamed. But really I was steamed about the whole travel experience. So I tweeted that I had to wait 20 minutes for my car at Enterprise and why would only one person be working on a Monday, which I assume would be a busy business travel day.

Their person did come and get me within 20 minutes like the counter person had told me. I checked Twitter before I left the rental car garage and I had a mention from Enterprise Cares telling me sorry and asking me to follow her so she could direct message me. She also gave me her name (Elizabeth). I was very impressed by that customer service. So I followed her and immediately I had a direct message from her asking for my contract number and pick up location. I tweeted that I was very impressed with that service and that someone from the company actually acknowledged me and my comments. I sent her my info and explained that my frustration had been compounded by the fact that my flight was delayed. Not sure what will happen but just getting a sorry was good enough for me. By contrast, I tweeted about my AirTran flight being delayed on the way to Milwaukee and on the return flight to St Louis and have heard nothing.

Elizabeth transformed a frustrated customer into a happy customer. She put a human face on a corporation. And Jeff now knows someone at Enterprise he can call (tweet) on if he needs something. Companies large and small are figuring this out. How about yours?

If you can’t poke me, I don’t have to ignore you

Mary Elizabeth Williams (Slate.com) has done better with Facebook than I but she’s much better at explaining why she’s ignoring your friend requests:

“When my friend list began to swell to unmanageable proportions, I found it increasingly difficult to weed out the dialogue with people I really liked from the random news from people I had nothing in common with. I relearned that some of them were really obnoxious. I was getting poked and superpoked and invited into mafia wars and invited to become a fan of people and things I was no fan of, all the damn time. As they say on Facebook, I unliked it. I unliked it a lot.”

“In the months since my self-imposed embargo, I’ve noticed how rarely new requests come with so much as two lines of introduction. Socializing is, for many, now a one-click affair — as easy as clicking Add or Accept. When someone does take the time to write a note, whether it’s a pal from the old neighborhood or a random reader, I write back. But I don’t want to collect names on a list like they’re seashells on the beach. So if we should meet at a party and hit it off, let’s have coffee or see a movie sometime. Let’s be friends in real life. And who knows? Maybe if it goes really well, someday, we can even be friends on Facebook.”

This is a thoughtful piece by someone who still likes many of the aspects of being on Facebook.

“The Internet Weakens Authority”

There are a handful of people I regularly read in an effort to understand what’s happening in the world: Scott Adams, Seth Godin, Clay Shirky, Bruce Sterling, William Gibson and Terry Heaton (I’ve left some out).

In this essay, Mr. Heaton explores what he calls the “second Gutenberg moment” we are experiencing:

“It isn’t technology that’s changing culture as much as it is the ability of people to act on long-held dissatisfaction. People, therefore, are the issue, empowered, connected and, yes, angry people. Nobody’s “in charge” of the revolution underway, but more and more people are realizing that if we’re going to fix what’s wrong, we’re going to have to do it ourselves.”

We’re sure to see some of that in November. And then there’s the question of who controls the knowledge:

“One-directional authority — especially that which is based in deliberately protected knowledge — cannot maintain control for long, once that knowledge is acquired and spread throughout its constituency. All that we know today in terms how we govern our lives will evaporate and be replaced by something very different in the decades to come.”

We see this in every institution: Busines, Religion, Education, Media, Medicine, Finance. I was certainly “guilty” of this when I was a Manager. Deciding what information got passed along and to whom. I still see it every day. But it’s getting harder.

Employees are connected. Nobody is walking around the office leaving memos on people’s desks. Email, Facebook, Twitter, texting… shit, the boss is often the last know something.

I’m confident I’ll be around for the disruptions to come and expect many will be painful, but necessary. I’m looking forward to them.

Gas Station TV

My first look at GSTV (Gas Station TV) was at a Phillips 66 station on I-55. It probably took me no longer than 3 or 4 minutes to fill up and I guess there really isn’t much to do with that time, so why not. There were these really short sports/weather/news segments with commercial messages between each. Really can’t imagine someone paying for these but they obviously do. I foresee a time when we pay a premium to AVOID being hammered by ads. Ransom Ads.

Cognitive Surplus

From Amazon: “For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.”

A few of my highlighted excerpts from Cognitive Surplus by Clay Shirky (more after the jump).

“The postwar trends of emptying rural populations, urban growth, and increased suburban density, accompanied by rising educational attainment across almost all demographic groups, have marked a huge increase in the number of people paid to think or talk, rather than to produce or transport objects.” – page 4

“Someone born in 1960 has watched something like fifty thousand hours of TV already, and many watch another thirty thousand hours before she dies.” – page 6

“…in the whole of the developed world, the three most common activities are now work, sleep, and watching TV.” – page 6

“Americans watch roughly two hundred billion hours of TV every year. … We spend roughly a hundred million hours every weekend just watching commercials.” – page 10

“As long as the assumed purpose of media is to allow ordinary people to consume professionally created material, the proliferation of amateur-created stuff will seem incomprehensible.” – page 19

“Imagine that everything says 99 percent the same, that people continue to consume 99 percent of the television they used to, but 1 percent of that time gets carved out for producing and sharing. The connected population still watches well over a trillion hours of TV a year; 1 percent of that time is mor than one hundred Wikipedias’ worth of participation per year.” – page 23

“In 2010 the global internet-connected population will cross two billion people, and mobile hone accounts already number over three billion. Since there are something like 4.5 billion adults worldwide (roughly 30 percent of the global population is under fifteen), we live, for the first time in history, in a world where being part of a globally interconnected group is the normal case for most citizens.” – page 23

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“The internet: Everything you ever need to know”

This list — by John Naughton– is pretty good. If one of the Learfield Grown-ups came into my office and asked, “So, what do I need to know about this internet thing? Keep it to 10 things or less.”, I’d send him this article. Here are just a few nuggets. I encourage you to read and bookmark the page.

“We’re living through a radical transformation of our communications environment. Since we don’t have the benefit of hindsight, we don’t really know where it’s taking us. And one thing we’ve learned from the history of communications technology is that people tend to overestimate the short-term impact of new technologies — and to underestimate their long-term implications.”

“The trouble is, though, that everybody affected by the net is demanding an answer right now. Print journalists and their employers want to know what’s going to happen to their industry. Likewise the music business, publishers, television networks, radio stations, government departments, travel agents, universities, telcos, airlines, libraries and lots of others. The sad truth is that they will all have to learn to be patient. And, for some of them, by the time we know the answers to their questions, it will be too late.”

“HUXLEY AND ORWELL ARE THE BOOKENDS OF OUR FUTURE — Aldous Huxley believed that we would be destroyed by the things we love, while George Orwell thought we would be destroyed by the things we fear.”

As a tool for a totalitarian government interested in the behaviour, social activities and thought-process of its subjects, the internet is just about perfect.

“Copying is to computers as breathing is to living organisms.”

These snippits make the article seem more negative than it is. That probably says more about me than the list. I especially liked the survey asking folks in the German city of Mainz (in 1472) what they thought about the implications of Gutenberg’s printing press.