Consultant John Silliman Dodge recently offered broadcasters his “iPod approach” to programming and marketing radio. In a recent article for FMQB he asks:
“Look at your 21st century customer: Blackberry in one hand, iPod in the other, and a cell phone on the belt. Ask yourself the defining question: how does my radio station fit into this person’s life?”
“In less than six months, more than 2,000 podcasters have sprung up. Eventually an iPod-like device will have a subscription capability built in so you won’t even need to be tethered to a computer. It’s not hard to imagine an iPod with WiFi capabilities that could become a radio with no geographic limits.”
— Dave Winer
That jumped out of a post by Jeff Jarvis on Buzz Machine and –at first glance– it seems too obvious to mention. But the company I work for was started by a man who built and owned (owns) a radio network. He didn’t own the radio stations but he owned the network that provided them content (news, sports, ag). Others might have been able to produce the content but (back then) had no affordable way to deliver that content to the radio stations. When our founder put in a satellite uplink, we had an even greater advantage. Faster, cheaper, better quality.
We still have the satellite uplink and the downlinks and we work with more radio stations than ever. But more and more of our content is now “delivered” to our affiliated stations via the internet. Very close to not needing the satellite system at all. If we were starting the company today, it would almost certainly be web-based. And the podcast explosion is sure to add another interesting dimension.
Other nuggets from Jeff Jarvis’ post:
* The audience often knows the news before we report it.
* A blog is a little First Amendment machine (Jay Rosen)
* Google is a brand killer. People find what they want from any source and don’t credit or remember the source.
The National Football League has a deal to make recordings of this year’s remaining playoff games available for portable audio players (iPods, etc). The recordings will be available for purchase at iTunes and other sites that sell audio over the Internet.
Won’t someone please point me to a positive story about (what we’ve started calling) “terrestrial” radio? Mabye it’s just media dog-piling but everytime I click my mouse, someone is predicting (or declaring) the death of radio. Alyce Lomax (The Motley Fool) is pissed and sad at the passing of (Thursday) of Washington D.C. radio station WHFS.
“Radio, as we’ve known it, is dead. The news about HFS obviously struck a chord with me, but with satellite radio, Internet radio, and things like Apple’s iTunes (or even the iPod Shuffle!) revolutionizing music and giving listeners more options than ever before, chances are it won’t be missed.”
Okay, Alyce is entitled to her opinion. Now, where are those positive stories about radio?
“Radio analysts say Clear Channel, along with other broadcast radio stations, is being pushed online and toward new technologies by a fragmentation of its own market and by growing competition from satellite radio. Mix the power of Internet radio with those new delivery tools, and terrestrial radio begins to look increasingly fragile, unless it’s online too, some observers worry.” — CNET
“Concrete Ron describes himself as “perhaps the greatest video editor of all time”, and anyone who’s ever caught Concrete TV on Manhattan public access television over the last decade or so probably wouldn’t argue: a typical episode incorporates vintage porn movies, 80s aerobics videos, car crash footage, Hong Kong shoot-em-ups, old commercials, beefcake reels, pro wrestling smackdowns, cheesy B-movie moments, sex education films, random explosions, wet t-shirt contests, and plenty of “raw emotion, euphoria, physical collision, glee, fantasy, despair, and discomfort” in one noisy, violent, sexy, and brilliantly edited pop culture/infoporn mashup.”
The news director at the station in my home town called this morning to ask about my brother. Lots of folks in Kennett know he is in Indonesia and have been asking about him. I told him what little I knew. Just a little human interest story. Very local. A big city station or a “nothing but the hits” station wouldn’t consider this remotely newsworthy. I’m really glad to know they’ve started doing this kind of local news again (maybe they never stopped).
At about the same time, I received a pointer (from XM Ben) to an interesting article on the state of radio in 2004 (Radio in 2004: An Overview, by Lawrence Stoler):
“One of radio’s strong points that can not necessarily be achieved to the fullest extent on satellite radio is localism. In other words, being out and active in the community. Being at the scene of an important event at a moment’s notice and providing necessary information to the residents of where a station is licensed to broadcast. The industry has to resume this practice of being community active. Radio has to go back to providing information after 8:30 AM during the week or in the evening after #7 and on weekends too. Not every area of the country has a 24 hour all news station within hearable range.”
I honestly don’t see how radio stations (or TV stations, for that matter) will survive without a strong, serious commitment to local news.
Edward Wasserman titled his piece “The Next Rebirth of the Media” but I came away wondering about the future relavence of networks as we know them. Wasserman is a professor of Journalism and Mass Communications at Washington and Lee University in Lexington, VA.
“TV will migrate to the Net, and if networks can reach a national audience online, why bother with costly affiliation contracts? By cutting out the needless re-transmitters they keep the entire advertising dollar. But what becomes of broadcast affiliates once theyre no longer affiliates indeed, once theyre no longer broadcasters either, since their audiences wont be getting them over-the-air either? When you click on to your online news and entertainment options, why will you choose your local ex-ABC affiliate? You wont, unless it has something unique to offer namely, the very content that has been most sorely neglected in the current era of non-regulation: local programming.”
Four our five years ago I described the Web as a meteor, far out in space, headed toward earth. We don’t know how big it is… when it’s going to get here… or whether it will miss our little planet or smash ut so bits. But we better start building spaceships. Just in case. Don’t know how to build a spaceship? Better start learning. The meteor is big…and it’s close.
“Music Choice and Sprint are launching a music service that allows mobile phone users to view short videoclips and listen to radio-like programming on their handsets. For $5.99 per month, users can listen to a range of genres and formats, including R&B/hip-hop, pop, country and rock. Earlier this year, the company announced Sprint PCS Vision Multimedia Services, which delivers streaming audio and video content from NBC, CNN, ABC News, Fox Sports, the Weather Channel, Discovery, E Entertainment, and others.” (Reuters/MSNBC.com)