Gordon Borrell on why broadcasters are not taking advantage of online advertising opportunities (from TVSpy):
“The big problem however, is the web is not a broadcast medium. In most cases we are not talking about a $1 million or even a $100,000 contract for advertising. We are only looking at several thousand dollars per contract. Broadcast sales people don’t have the time or interest to focus on those types of deals. The current compensation structure and incentives also don’t motivate broadcasters to focus on web advertising.”
Long-time farm broadcaster Jerry Passer was working at WMT-TV in Cedar Rapids, Iowa, in the mid-70’s, when a young Mary Hart came over from South Dakota to do feature segments for the midday news-farm show. Jerry recalls those million dollar gams looked great in the mini-skirts that were popular at the time. 
This week’s BWNG is a…melange of brushes with near greatness. As a long-time radio guy, Jeff has met, interviewed or passed on the street…a lot of famous (or once-famous) people. He sat down in the BWNG studios armed with a long list of brushes and we didn’t get to them all.