The head of our company made a pretty big announcement this morning, about some high-level promotions. But the exciting thing for me is how the announcement was made. Our CEO posted it to the corporate blog. And I think he did it from Ireland or Paris or somewhere. Now, I’m sure someone sent around the requisite Word document but the blog was the medium of choice for getting the word out to our employees (and the world). The Big Guy could have called a big company-wide meeting or circulated some kind of “eyes only” memo but he didn’t. Someone probably did a news release but even that was something of an afterthought. Clyde’s post is better. It’s a real, live person…speaking in a human voice…telling one and all what’s going on at our company. How hard is that? Damned hard.

Say howdy to the newest Learfield blogger (the Ramblings of Rick), Rick Kennedy. I normally give newbies a few days to get their feet under them, as it were. But I have a feeling Rick will stick. His first post is a gracious nod to a few of the the other Learfield bloggers, including smays:

Perhaps the most diligent blogger I’ve ever known is Steve Mays. He’s not an “old guy”, but is an older gentleman. He’s of an age from which one wouldn’t expect much computer savvy, let alone tight, quality blogging. He blogs every day, lets loose his conviction, political views and general moral fibre (or lack thereof) and packages it all in very entertaining and informative prose.

Older gentleman? Let’s face it…from 58 you can throw your walker and hit 60. But it’s tough to see in print, even in the middle of some very kind words. Colonel Sanders is an “older gentleman.” Mark Twain is an “older gentleman.” (Okay, they’re dead, but you get my drift) I want to be your Funky Web Monkey. Or, your Pile Drivin’ Digital Daddy. Almost anything but an “older gentleman.” (Sigh)

But let’s not make this about me. Let’s keep an eye on The Ramblings of Rick and encourage our new Brother in Blogging.

Update: I couldn’t sleep, worrying about “Ramblings of Rick” as a blog title. I humbly offer the following as alternatives:

Ricky, Ricky bo Bicky Bonana fanna fo Ficky Fee fy mo Mickey, Ricky! Dot Com
Brother Rick’s Traveling Blogathon
Rick Shaw, Kung Fu Blogger
Rick’s Place
Rickaford Nation

In the early 70’s, Clyde Lear and Derry Brownfield founded the company I work for. It’s really a pretty cool story. In a recent blog post, Clyde demonstrates that he understands the seismic changes going on in the media world, and how they apply to our company.

“Affiliate radio stations are an important part of the mix. But farmers and other ag interests have so many ways to receive the message: print, podcasts, computers, etc. What remains is the message. It is the reporting and story-telling of … smart, discerning reporters who can effectively communicate. That is the message–not the media!”

I’m of the opinion that all established media companies must reinvent themselves to a greater or lesser degree. Some won’t make it. I’d like to think we will. And it’s a good sign that the top guy is clued.

Down the food chain a link or two, a couple of our reporters asked me to set up blogs for them this past week. They’re both veteran radio reporters (and writers). Bill Scott has been covering Wisconsin sports for a loooonnng time. Kay Henderson is one of the most respected political reporters in Iowa and has been at since the late 80’s.

Here’s the exciting part: read a couple of Bill’s stories here and Kay’s stories here. Now, read the first couple of posts on Bill’s blog…and Kay’s blog. I’m not suggesting that one is better than the other, just different. And, for me, one is much more interesting to read. I’ll let others argue about what is –and isn’t– journalism.

If Bill and Kay stick with the blogging thing, I predict that in a year, they will have far more readers of their blogs than of their “real” news and sports stories. And, for what it’s worth, they’ll be having more fun doing it.