Category Archives: Learfield

Website make-over

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We relaunched our corporate website today. Same content, just a fresh coat of digital paint provided by Caffeinated Studio in Dallas. Much thanks to Trent, Brad and Rob for the design and to Joel, Phil and Andy for all the under the hood stuff.

We’ll be fixing broken links and such for days but it’s it good to have finally thrown the switch. We ripped off the previous design from GE back when a company website wasn’t all that big a deal (“Yeah, sure, go ahead. As long as it doesn’t cost much.”)

Today our company has lots of web pages “out there.” Internet, intranet, extranet, blogs, etc etc. Thousands of pages. This “Internet thing” has caught on and I no longer have to sell the idea of the web et al. Even blogs and podcasts have become part of our company culture.

I used to say I was an EMT frantically giving CPR to the Internet patient in the back of the ambulance as it meandered toward the hospital. Today, our online patient is feeling much better. Drinking apple juice and watching Oprah. I’m so glad to see him feeling better.

I Told You So!

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Strange/muted tension at work today. I am one of a handful (five? six?) of out-of-the-closet Obama supporters in our office. Two years ago, Bush supporters roamed the hallways like Senior jocks, administering titty-twisters to freshmen Liberals. As Bush devolved into the pariah he has become, they shed their Neocon uniforms and melted back into the crowd.

Today, the morning after the majority of Americans said they’d had enough of W and his ilk, I gave the gop’er’s lots of room and resisted the Snoopy Dance. And they found other things to talk about as we passed each other in the parking lot.

A few have dropped a little chum in the water to see if I’d bite (“Boy, the country is in trouble NOW”). But it’s hard to lay this shit-storm at O’s feet after only a few hours.

But it’s coming. A few of my pals are already looking forward to playing “I Told You So,” but I’m ready.

I’m encouraging them to chronicle every misstep of our new president. If they don’t have a blog, I’ll help them set one up. They can share their anger and despair with the world. And me.

For those that insist on sharing their political angst with me in person, I’m introducing a new feature on my politix blog:

Itoldyouso“I Told You So.”I’m keeping an audio recorder with me at all times. When the subject turns to President Obama’s latest terrorist/socialist/liberal sin, I whip out the recorder and let them have their say. Which I’ll post to the politix blog. Unedited and unfiltered. A bully digital pulpit.

Don’t want to go on the record, no problem (“Did you see 30 Rock last night?”).

Seriously,  hope it doesn’t come up. I HATE talking about politics. Or religion. Or my sexual fantasies. I’ve posted on this before.

So, if you love me… if you enjoy my company, but hate my politics… don’t read my blogs. And I won’t read yours. But we can both have our say and spend our time together talking about movies or books or that smokin’ hot intern.

Learning “New Media” tools

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I’ll be in our Dallas office for a few days next week. The agenda is kind of loose and open-ended. Our sports division (HQ in Dallas) is exploring ways to use more “new media” tools and I’ll try to help them find ways to do this. I think. My point is, what a great job.

And here’s what I’ve learned. Just about every online tool you need is out there. Cheap or free and easy to use. The hard part is finding people who… I wish I could come up with a better word… people who “get” this whole Internet thing. Sure, everybody uses email and Google and all that, but for most the net is where you go to find something rather than create something.

Posting photos to flickr, writing a blog, even something as simple as Twitter involves sharing something of your self. Expressing who you are. It’s walking out on that high school stage and singing Killing Me Softly. A lot of people just can’t do it.

But when I meet (discover?) such a kindred spirit, someone who has something to say and a passion for saying it, it’s great fun showing them things I’ve discovered on my endless surfing safaris.

Aeron Chair

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AeronchairMy Aeron chair was waiting for me when I got back from a client meeting today. I expected a chair this expensive to be comfortable but when I put my toochis down on that mesh seat… aaaahhh. I knew my bottom was home.

The first thing I noticed was how much cooler it was. The next thing I “felt” was the quality construction. It had a solid feel the same way an expensive European car feels solid and well engineered.

I’ll play with the adjustments tomorrow but I can already tell this was a good investment.

New look for Mizzou website

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MuoasBranden Miller tweets the new look for MUTigers.com, the website of the Missouri Tigers. Mizzou is one of the universities with which Learfield Sports works, but I have nothing to do with the websites.

But I’ve always thought most of them were cramped, too busy and impossible to navigate. This new design is a huge improvement. I haven’t poked around on the new site yet but plan to later today.

I hope similar make-overs are planned for our other properties.

Sprint in the NFL radio business

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“Sprint Nextel subscribers will be able to listen to live radio broadcasts of National Football League games this season as part of new partnership between the wireless provider and sports league.

IphonefootballThe live, cell-phone-accessible radio broadcasts—the centerpiece of the new NFL Mobile Live platform–will be available to all Sprint wireless subscribers who purchase a basic data plan as part of their services. In addition, as part of the agreement a select group of premium subscribers will be able to view live broadcasts of the NFL Network’s eight Thursday Night Football games on their phones starting on Nov. 6.” — MEDIA WEEK

Hmmm. Here’s one of several “take away’s” from this story by Mark Ramsey:

“For some reason, many broadcasters confuse the term “content” with “the stuff that’s on our air.” When I use the term “content” I mean the material that’s of serious interest to listeners. Stuff they will seek out. Not filler. Not commodities. McDonalds and NOBU may both offer “food,” but that’s where the similarity ends, and don’t think for a moment the patrons don’t know the difference.

In this case, the content is owned in its entirety by a third party – not a radio company. When it comes to professional sports play-by-play, radio is a distribution channel, not a content owner. Thus we will lose out to the owners of content in deals like this.”

Our company does broadcasts for a whole bunch of big (and small) colleges. We’ve been streaming (via Yahoo!) for years and on satellite radio for the last few years. It seems inevitable that these broadcasts will go directly to phones, sooner or later. Stay tuned? Dialed in?

How big is the company I work for?

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A rather colorful description in this story –about one of our sports properties– in the Fresno Bee:

“Fresno State doesn’t just do its own deals any more. It has a company called Learfield Sports for that. Learfield is slightly bigger than Greenland and the ozone layer combined. Learfield pays Fresno State a flat rate to sell its “multimedia rights.” Fresno is one of nearly 50 schools that lets Learfield handle its radio rights, TV rights, even the signs hanging in Bulldog Stadium.”

Is that what they call a mixed metaphor?

Live webcast from D.C.

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ZimmcastMy friend Chuck is in Washington D.C. at the National Association of Farm Broadcasters’ Washington Watch. A few days ago he was sitting with me in the Jefferson City Coffee Zone where I showed him how we had been playing with live video streaming with UStream.

As I write this, Chuck is streaming a news conference with the U. S. Secretary of Agriculture. No satellite truck. No cameraman. No sound man. Just Chuck and his MacBook Pro. I assume he’s recording and will post at AgWired.com.

Ag Secy is now praising “ag radio.” How many of the reporters in the room are recording his remarks to chop up and put in a report they’ll feed back to their stations for later broadcast? While Chuck is streaming live video.

Secy just said something about “you radio guys need 30 second sound bites and I can’t do that.” Uh, no Mr. Secretary, we’re live here at AgWired.com so you can go as long as you need. It’s not about sound bites anymore.

“The future is already here. It’s just not evenly distributed yet.” — William Gibson