Category Archives: Journalism

Covering the Iowa Caucuses

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The Iowa Caucuses (Jan 3) is a big deal in the national political scheme of things. One of Learfield’s news networks –Radio Iowa– will cover it, just as we’ve done since the network began in 1987.

We’ll provide two 4-minute reports each hour throughout the evening. These audio reports will be fed by satellite to affiliated radio stations throughout the state (and streamed live on our website). The radio stations will air some or all of these reports along with whatever other programming they are doing that night. This is the way networks like ours have operated since… well, since forever.

The editorial edge of state networks is our ability to focus on the "state" angle of the stories we cover. The Iowa Caucuses will be the big national story of the day (evening). Every news organization in the country will be covering the story, wall-to-wall.

So where’s our niche? What do we provide that a listener can’t get more of, faster somewhere else? Is our "target audience" people who can’t be in front of their TV or computer that evening? We have to proceed on the assumption there will be people listening to their local radio stations that night and hearing our reports a couple of times an hour.

I’m not sure where I’m headed with this ramble. I’m just trying to understand how –and to what degree– things are changing for news organizations like ours.

And whither the bloggers? Will they be live blogging the caucuses? Is that allowed? Not sure what that would add, since the news organizations (or the Associated Press) will have –I assume– someone covering each of the caucus locations.

My friend (and Radio Iowa News Director) Kay Henderson has been living and breathing Iowa politics for the last year or so. She probably has the answers to most of these questions. Or at least some interesting insight. I suspect she’s too busy to enlighten us, but watch the comments, just in case. She checks in here.

I think I’ve lost the thread of this ramble… I just know that I’m glad I’m no longer responsible for coming up with long and short term strategy for our networks.

We’ll know how many radio stations are "clearing" our reports on Caucus night. We will NOT know how many people are listening to those reports. That’s a question for the Magic Eight Ball. If I could ask one more, it would be how will all of this change four years from now?

Newspaper’s Internet radio station streaming fire coverage

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“The San Diego Union-Tribune’s site SignOn San Diego offers a streaming Internet radio station, SignOn Radio. Today they’ve been supplying steady coverage of the fires, including phoned-in live reports from area residents and people following the story from other regions. News staff are manning the radio, taking calls. It seems like they’re doing a pretty good job of applying journalistic judgment to both official information and call-ins.” [E-Media Tidbits]

I’m listening to the SignOn Radio stream on iTunes. W is stumbling through a press conference. I think he actually said, “I’m from the federal government and we’re here to help you.”

They just broke for AP headlines. I keep looking at the MacBook to remind myself I’m listening to “radio” from a newspaper. Spooky. I remember boasting that only “radio” could really cover this kind of story.

Worst jobs for 21st century

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From a Forbes story on job prospects over the next few decades:

“Another endangered species: journalists. Despite the proliferation of media outlets, newspapers, where the bulk of U.S. reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is expected to grow by just 5% in the coming decade, the Labor Department says. Most jobs will be in small (read: low-paying) markets.

Radio announcers will have a tough time, too. Station consolidation, advances in technology and a barren landscape for new radio stations will contribute to a 5% reduction in employment for announcers by the middle of the next decade. Even satellite radio doesn’t seem immune from the changes. The two major companies, XM and Sirius–which now have plans to merge–have regularly operated in the red.”

The U. S. Department of Labor stats identified a few growth areas: Health care, education and financial services.

Scott Adams: The future of newspapers

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“…I see printed newspapers lasting until you upgrade your phone two more times. But the newspaper business can thrive online if it changes how it gathers and edits content. And clearly there will be massive amounts of consolidation. There won’t be 3,000 newspapers online. There might be a dozen. And local news will come from hometown bloggers who self-syndicate to all of the newspapers.”

It’s a brilliant post and I encourage you to read it.

OK on XM

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Radio Iowa News Director O. Kay Henderson will be doing a weekly shot on XM Radio’s POTUS’08 channel (XM 130). Few details yet, but looks like her bit will be around 1:10 p.m. Central time. I’ll try to remember to record and share snippet here.

Update 8-Oct-07: And here’s the snippet. Kay gives the low down on the campaign in Iowa to XM host Rebecca Roberts. Runs about 10 min and my apologies for the audio quality. I recorded on the nano, holding the wee microphone up to the car speaker. But this clearly illustrates why the Big Kids can’t get enough of Her Kayness.