NBC news anchor Brian Williams has been blogging (The Daily Nightly) for a few months and seems to be doing a pretty good job of it. He’s careful not to “traffic in gossip or observations that might breach his journalistic objectivity” and tends to focus more on the deliberations among his colleagues at NBC Nightly News.

This is just the kind of peek behind the scenes I think would be good for our news networks but I don’t see it happening anytime soon (see previous post). Most reporters do not feel they need to explain or justify their reports or stories and the last thing they want to do is interact with their readers/listeners. Is Brian Williams less of a journalist now that he’s contributing to a blog? More on this at NYTIMES.com (you might need a password).

“As the network anchors drummed their manicured fingers, waiting for correspondents to parachute into position, the sketchy wire reports were supplanted by real-life, as-it-was-happening stories by bloggers who penned moving first-person accounts. This is as real-time as news can get. Weblogs, which started out as online diaries, have morphed into reporters’ notebooks. The information is raw — and perhaps unpolished when compared with news from more established outlets — but it is nonetheless news.”

— Article at Business 2.0