Newsroom change

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I only snapped one photo of Bob Priddy in action on election night. Through studio glass (you can see my reflection in this larger image) with producer John Simms in the background. MacBook Pro and video camera are streaming live video to Ustream. Big screen TV’s on the walls, high-speed connection to the Secretary of State’s website with up-to-the-minute returns.

When I joined the company in 1984, Bob was still writing stories on this manual Royal typewriter (below). Audio was captured on reel-to-reel tape recorders and “dubbed” to analog carts. We had a UPI printer spewing out the news (on long rolls of paper), and election returns were phoned in by a reporter sitting in the Secretary of State’s office.

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Can’t imagine what we’ll have in four years. Bob Priddy’s memory of those days is better than mine:

“Actually, we were using cassettes, not R2R in ’84. We relied on UPI for election returns with reporters at various gatherings of candidates. We didn’t put anybody in the SOS office until the Presidential primary of ’88, after studying what AP and UPI did in the 86 general election.”

Putting Ana Marie back on the plane

AmcblogAna Marie Cox was covering the McCain campaign for Radar Magazine until it shut it’s doors on Friday. AMC tweeted us to her blog for the story:

“It will cost about $1500 to cover just the last day of the campaign, and over $1000 a day for each day leading up to it. While I still blog for TIME’s “Swampland” * — and I will for as long as they let me! — I am without a source for travel funds. So, you know, anyone interested in sponsoring a foul-mouthed blogger, slightly used?”

Like a public radio fund drive, she offered premiums for different levels of giving.

“Over $100: My instant message screen name, regular personal updates via email and/or instant messages on election night.”

I kicked in$150 because I’m a fan and liked the idea of helping a blogger. Seems like I wasn’t alone.

“At the moment, donations come to about $2500 — a thousand past my goal of simply seeing the McCain campaign off into the gentle night come Nov. 4 (literally! sort of!), and just about enough to cover spending election eve out on the trail as well.”

Ana Marie is hardly the first blogger to ask her readers to support her work. But I think I would have been willing to pay $5 or $10 a month for a year to fund her efforts. Is this some kind of model for the future?

Update: 10/28/08

If the boat is leaking, learn how to swim

Had a chat with an acquaintance who now lives and works in another part of the country. He’s a long-time radio news guy and he called to get my advice on how his newsroom can better take advantage of “new media” (which ain’t that new anymore). As he talked about his newsroom and the company he works for (a good one), it became clear there was no clear direction for making the transition from Old Media to New Media. And unlikely to be one. So what can he do?

First, what he cannot do. He probably cannot change (or provide) the larger online strategy his company needs. But he can begin learning the skills he needs to survive. In no particular order:

  • Start blogging (any topic)  This includes reading other blogs
  • Start using an RSS news reader
  • Set up a twitter page (get a grasp of social networking)
  • Get a smart phone and learn how to use it (see above)
  • Keep a small digital (still/video) camera on his person at all times
  • Get a YouTube and flickr account and start using them. (any subject)
  • Begin the process of creating your brand

To an old radio dog, all of this sounds like a lot more work than it really is. But here’s the question I posed to my friend: If your current job went away overnight, what would you do? Try to get a job at another radio station? A newspaper? TV station?

What kind of skills to you think they’re looking for these days? Will it be enough to give them a cassette tape of your best work? Maybe a list of the RTNDA awards you’ve won?

The skills he learned in J-school are important. His many years of “radio” experience are valuable. But it’s a new game, that demands new skills. You got ’em or you don’t.

Blogging: “A basic right of being in the media business”

The always-plugged-in Amy Gahran insists your blog is “Media Career Insurance” for journalists.

“Because in a professional environment where staying findable equals sustained opportunity and flexibility, search engines are a key arbiter of your career. The more findable and linkable you are, the more search engines will reward you. … And search engines really, really love blogs.”

“Having your own blog is media career insurance. It will serve as your “home base” where you establish your personal reputation, track record, abilities, interests, and aspirations.”

Ms. Gahran offer some tips for starting a blog. Read her post where she explains each:

  1. Get a good domain name.
  2. Map your domain to your site, so every page on your site bears your domain.
  3. Stick with your domain.
  4. Don’t work for anyone who won’t let you keep blogging.
  5. Join the conversation, and link back to yourself
  6. Keep your blog going even if you also blog elsewhere

I particularly liked: “Consider blogging a basic right of being in the media business.”

Most of the journalists I know and work with do not have a personal blog. I think most of them would insist they don’t have time to blog. A few don’t think it’s “appropriate” for a journalist to blog.

“How important is local, really?”

“I’m not saying local doesn’t matter. Local is important. It’s especially important for people who are newcomers to communities. It’s especially important for identifying accessible resources and services that people might need in their daily lives. But in many senses, “local” is just one set of ripples on the lake of information — especially when it comes to “news.” And for many people, it’s not even the biggest or most important set of ripples.”— [Amy Gahran/E-Media Tidbits

And it occurs to me that “local” is much more important to people with children than to those of us without.