Group 3, “growing smaller every day, is completely unaware of what has happened in the past few years. They don’t know what a blog is. They are still upset that the company started a website and they don’t believe they should have to write for it.”
From an article by Paul Conley (“Learning the basics of conversational editorial“) in which he describes three classes of journalistic awareness of weblogs. [via E-Meida Tidbits]
Okay, one more item on blogging. Patrick Hirsch did a really good piece on how blogs are becoming a marketing tool for small companies on Tuesday’s Marketplace segment on NPR’s All Things Considered. AUDIO: 3 min MP3
Birds do it. Bees do it. Even educated fleas do it. And now Phil is doing it. Blogging, that is. Phil is the head of the IT group at Learfield Communications and one of the smartest guys I know. So I can’t explain how he got close enough to the blog pool to fall in. He has resisted blogging because –he explains– he looks at computers all day and doesn’t want to spend one more minute than he has to in front of one. But he’s an interesting guy and I hope his blog reflects that. Drives a vintage GTO. Makes custom fireworks. Has the nutrition habits of a 12 year old. And I think that’s all I know about Phil but expect to learn more if the blog glue dries.
Story on AdAge.com by Bradley Johnson (registration required):
U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break. Technorati, a blog search engine, now tracks 19.6 million blogs, a number that has doubled about every five months for the past three years. If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009. Imagine the work that won’t get done then.
And a week doesn’t go by that someone asks me to explain “this blogging thing.”
Online usability expert Jakob Nielsen gives us The Top Ten Design Mistakes for Weblog Usability in this weeks Alertbox:
1. No Author Biographies
2. No Author Photo
3. Nondescript Posting Titles
4. Links Don’t Say Where They Go
5. Classic Hits are Buried
6. The Calendar is the Only Navigation
7. Irregular Publishing Frequency
8. Mixing Topics
9. Forgetting That You Write for Your Future Boss
10. Having a Domain Name Owned by a Weblog Service
I sometimes get a little too cute with my post titles (#3) and I struggle to keep my focus narrow (#8) but, all in all, I’m giving smays.com high marks. He explains each of these and I urge my blogging friends to take 5 minutes to read and heed what Uncle Jakob has to say.
I just came across the coolest thing while reading the Library Thing blog:
“MothBoard allows you to create simple, private discussion boards for free, and without registration. Boards normally expire in two weeks, but you can extend their life indefinitely.”
I’m gonna try this here at smays.com as soon as I think of the right topic. Unlike complex, threaded forums, MothBoard just goes two deep (topic & reply). No endless replies-to-replies-to-replies. And if there isn’t sufficient interest to keep a topic alive, the board dies. As it should. Neat idea, stay tuned.
Within the past week, two more of my co-workers (that I know about) started blogging. We’ll give them a chance to get their sea legs before we link them here. And two other friends emailed asking how to get started. What is the attraction? Is it just wanting to be involved in the latest “thing?” Why would some twenty-somthing feel the pull to start an online journal?
I suspect most of us have something to say but never had an easy way to express ourselves or a place to do so. Non-bloggers are quick to dismiss the entire idea. “Why would I want to read about somebody’s cat?” Or, “I’ve got better things to do with my life.”
It still amazes me how many bloggers share more of themselves in their online journals than in the course of their jobs and lives. Ben wrote that he leaned things about his father from reading his dad’s new blog. And some bloggers, like Dave, have a real gift for sharing thoughts and feelings.
Most bloggers would struggle to explain why they do it, but readily understand why others do.
Clear Channel Chief Executive Mark Mays, citing competition from satellite-delivered subscription radio, proposed that broadcast radio operators be able to own 10 stations instead of eight in markets where there are at least 60 stations and up to 12 stations in markets where at least 75 radio outlets operate.
“Free radio is struggling. The cost of competing with new technologies and increased listener choice is staggering and profits are down,” Mays said at a speech to the Progress and Freedom Foundation. Clear Channel, which owns about 1,200 radio stations, saw earnings decline 13 percent in the second quarter because of weak advertising revenues
“We are streaming the vast majority of our radio stations,” he said in response to a question. “From that perspective, we are cannibalizing ourselves and we feel like we have to be in that Internet space.” [Thanks to the Heater Man]
I spottted this at AgWired.com and agree with Chuck, this is pretty cool. The Syngenta Resistance Fighter website is a far cry from the typical “farm” site. Very cleverly done and, as Chuck points out, the radio/audio component is pretty nifty.
Props to Syngenta (and the site creators) for daring to think that farmers are not just a bunch of slow talking guys driving around in pick-up trucks. Why should all ag-related websites have cows and pigs and corn as the focal point.
As a rule, I don’t care for these “click on the file cabinet” navigation schemes but this one is very well done. Will this accomplish Syngenta’s objectives. Who knows? (Well, Syngenta will know) But Chuck linked. And I linked. And maybe you’ll link. And the music comes out here.
Speaking of using the web effectively, Chuck is blogging next week’s World Dairy Expo over at the World Dairy Diary. Based on Chuck’s previous efforts, you’ll know more about the Expo from reading the blog than if you were attending the event in Madison, WI.
Rich emails that the Town Grill masthead image reminded him (a little) of Edward Hopper’s famous painting, Nighthawks. I thought so too as I stumbled into the Town Grill that morning.
