Category Archives: Business & Marketing

What Apple knows about its customers

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A week ago Apple started allowing U.S. users to download all of their data from the company, following a GDPR-mandated feature for EU citizens that launched in May. A friend and long-time Apple user took them up on the offer and after almost a week he got it.

They have a lot of info on me.  Every item I purchased from Apple since 2003.  Every time I called Support.  Every time I had something repaired.  Every survey I replied to and how I answered.  Every app or song I downloaded and the IP address I downloaded it from.  Every time they sent me marketing email and if I opened it and what device I looked at it on.

Honestly, I’m not sure I want to know. Same for Amazon.

25 Dying Professions

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The most satisfying and fulfilling job I ever had was that of small town radio announcer. About a dozen years from the early 70s to the early 80s. We still played vinyl 45s and LPs on turntables. We recorded on magnetic tape. Nobody much cared (within limits) what we said. Looking back, I can see that I was fortunate to catch the tail end of radio’s best years. From Work+Money:

One in 10 of the nation’s 33,202 radio and television announcers are expected to see their jobs disappear by 2026. Consolidation in the industry, as well as increased use of syndicated content, is fueling the decline. There’s also the explosion of streaming music services. More and more listeners prefer that over their local, drive-time disc jockey.

Party DJs however, are seeing an uptick in business with demand for their services projected to grow about six percent by 2026. And they earn about the same – $32,000 – as their on-air counterparts.

I thought radio was a dying profession twenty years ago. The Bureau of Labor Statistics has some interesting data on the profession but, like the article above, they combine radio and TV announcers. I’d like to know how many of each.

GM secretly gathered data on radio listening habits

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Every minute for three months, GM secretly gathered data on 90,000 drivers’ radio-listening habits and locations. (BoingBoing)

On September 12th, GM’s director of global digital transformation Saejin Park gave a presentation to the Association of National Advertisers in which he described how the company had secretly gathered data on the radio-listening habits of 90,000 GM owners in LA and Chicago for three months in 2017, tracking what stations they listened to and for how long, and where they were at the time; this data was covertly exfiltrated from the cars by means of their built-in wifi.

The company says it never sold this data, but the presentation to the advertising execs was clearly designed to elicit bids for it. Toyota has promised not to gather and sell telematics data, but GM seems poised to create a market in data gathered by your car, which can listen to you, follow you, take pictures of you and your surroundings, and even gather data on which passengers are in the car at different times by tracking Bluetooth beacons from mobile devices.

GM looked at station selection, volume and ZIP codes of vehicle owners. No radio in The Truck. Too noisy to listen if there were.

Yellow Pages

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A friend of mine — a local small businessman — called me yesterday saying he was “taking a poll.”

FRIEND: When was the last time you looked up a phone number in the Yellow Pages?
ME: Uh, at least ten years ago. Everybody uses Google, don’t they? Why are you asking?
FRIEND: I got a call from a sales rep for the Yellow Pages asking me to renew my ad. I told him I didn’t advertise in the Yellow Pages. I was wrong. I’ve been paying a thousand bucks a year for the last ten years. When I asked my wife she said, “We’d always had an ad so…”

A few years ago I was in the front yard when a guy pulled up and tossed a plastic bag on my lawn. It contained copy of the Yellow Pages. I picked it up and took it over to the guy saying I didn’t want it and always just throw them in the trash.

“Yeah, that’s what everybody tells me but I get paid to toss ’em. I can’t take it back so just pitch it,” he explained. I’d love to know how many people with ads in the YP are like my friend.

During my radio days (1970’s) I noticed one of our advertisers had been running the same ad for over a year. I started nagging our sales rep to go see the client and get some fresh copy. We’d produce a new spot, no charge.

“I think we just just let well enough alone. He’d tell us if he wanted to change copy,” whined the sales rep.

I kept after him and one day he stormed into my office. “I hope you’re happy! He cancelled his advertising!” And stormed out. I called the client to ask why.

“We had no idea we were still running that spot — and paying for it. My bookkeeper just wrote the check every month. It slipped through the cracks.”

I’ll bet the Yellow Pages folks have reams of data “proving” who uses the book and how often.