Category Archives: Business & Marketing

Can Learfield fetch $1Billion or more?

Posted on by

Screen Shot 2016-07-19 at 2.19.56 PMThat’s the question posed in a recent edition of Sports Business Journal. Before retiring three years ago, I worked for Learfield for 29 years. Not sure how many employees they had when I started in 1984 but in 1989 there were only 49 of us. Today, more than 1,000.

I’m guessing a billion dollars is not that much for a national media company but when I remember the little house on McCarty Street that was HQ when I started, it sound like a lot of money and I’m proud of the former co-workers who made it worth that much.

Taking Social Security benefits early

Posted on by

Many Americans Opting To Take Social Security Before Full Retirement Age

  • more than 4 in 10 Americans who are 50 and over say they’ll dip into the program before reaching full retirement age.
  • 44 percent report Social Security will be their biggest source of income during their retirement years.
  • The average age at which people expect to start or have started collecting Social Security benefits is 64. Just 9 percent said they would wait until after they turned 70.
  • the average American still retires relatively early, at age 64 for men and age 62 for women, according to the Center for Retirement Research at Boston College.
  • a quarter of workers over 50 say they never plan to retire, a sentiment more common among lower-income workers.

Surveillance Capitalism

Posted on by

“What if, when I write down a thought on my phone to remember it later, what I am actually doing is extending my mind, and thereby extending my self using the phone. […] we extend our biological capabilities using technology. We are sharded beings; with parts of our selves spread across and augmented by our everyday things.”

“My iPhone is not like a safe any more than my brain is like a safe. It is a part of my self. In which case, if you want to get into my iPhone, what you really want to do is to violate my self.”

“Personal data isn’t the new oil, personal data is people. […] The business model of mainstream technology today is to monetise everything about you that makes you who are apart from your body.”

The nature of the self in the digital age » – Surveillance Capitalism – Part 2 »

Little Rice: Smartphones, Xiaomi, and the Chinese Dream

Posted on by

Amazon: “Smartphones have to be made someplace, and that place is China. In just five years, a company names Xiaomi (which means “little rice” in Mandarin) has grown into the most valuable startup ever, becoming the third largest manufacturer of smartphones, behind only Samsung and Apple. China is now both the world’s largest producer and consumer of a little device that brings the entire globe to its user’s fingertips. How has this changed the Chinese people? How did Xiaomi conquer the worlds’ biggest market” Can the rise of Xiaomi help realize the Chinese Dream, China’s bid to link personal success with national greatness? Clay Shirky, one of the most influential and original thinkers on the internet’s effects on society, spends a year in Shanghai chronicling China’s attempt to become a tech originator–and what it means for the future course of globalization.”

A few excerpts:

The mobile phone is a member of a small class of human inventions, a tool so essential it has become all but invisible, and life without it unimaginable.

There are only three universally personal items that someone will carry with them no matter where they live. The first two are money and keys; the third is the mobile phone, making it the first new invention added to that short list in three thousand years.

The number of mobile phone users crossed 4.5 billion last year, and because of dual accounts, there are now more mobile subscriptions in the world than there are people.

A smartphone is as different from a standard-issue Nokia 1100 as a computer is from a typewriter.

Mobile phones are a funny product, midway between commodity and luxury. They are a commodity in that everyone needs one. They are a luxury in that a phone makes a significant personal statement.

Status is a bigger feature of the iPhone (in China) than in the U.S. Electronics stores display phones running Android with the screen facing out, as usual, but iPhones are often displayed case out, to show off the Apple logo.

Nokia went from being the world’s most important mobile phone company to an also-ran in three years, collapsing into Microsoft’s waiting arms after another three, a generation of dominance undone in half a decade

If you make something that appeals to 5 percent of the Chinese population, you have a potential market the size of France.

Humans out at advertising agency

Posted on by

Marketing communications firm (plans) “to utilize technology-based resources such as software, virtual robots, and media algorithms to create and implement advertising and marketing programs for its clients.” Excerpts below from The Ad Contrarian:

”We will need to keep a few tech people on staff to insure that our systems are functioning well and are properly integrated. But that’s it. Last-century resources like account managers, copywriters, art directors, and media planners — in other words, people — will be replaced by digital resources.”

”We have developed what we call ‘virtual robotics’ that can actually understand a client brief when it is converted into code via a proprietary algorithm we have developed. The robot program then goes online and hunts down previously created advertising and marketing campaigns in similar categories which it ‘borrows’ from — much like a traditional creative team does,” he explained.

I wrote a lot of radio commercials (we called them “spots”) over the years and while I wrote a few good ones, many were of grind-it-out-get-it-on-the-air variety. Yeah, I can imagine software doing those as well as I did.

Why the UPS driver runs

Posted on by

“An American Management Association survey found that 66 percent of US-based employers monitor the Internet use of their employees, 45 percent track employee keystrokes, and 43 percent monitor employee e-mail. UPS uses a system, Kronos, under which each of its delivery trucks is equipped with 200 sensors, which feed information back to headquarters about driving speed, seatbelt use, and delivery efficiency. Even trying to cheat the system can hurt the worker. Drivers commonly evade the seatbelt sensor by keeping the seatbelt locked but not strapping themselves in. UPS can claim higher safety compliance even though workers are actually more endangered.”

The people formerly known as advertisers

Posted on by

Media researcher Gordon Borrell says “we’ve reached the end of the Golden Age of Advertising.”

  • 82% of SMBs have established their own media channel in the form of a website or social media page.
  • Since 2007, spending has skyrocketed to the point at which businesses last year spent 72% more on marketing services and promotions than they had spent 10 years earlier. Meanwhile, the annual expenditure on local advertising was 22% less than it was a decade ago.
  • “Over the next 12 months, the gap will almost certainly widen to the point that all traditional advertising channels — print, broadcast, outdoor and mail — begin to look like niche support mechanisms to a local businesses’ digital marketing plan.”

Chase Apple Pay ad with Bleachers

Posted on by


“The ad — in which Apple was heavily involved according to AdAge — follows members of an indie band as they prepare for a show by making purchases with their Chase Freedom card through Apple Pay. One gets a haircut, for instance, while another has his guitar tuned.”

My first thought on watching this ad was, “Pretty cool for a bank.” Upon closer look I saw that Apple was “heavily involved” so… Wonder if someone at Chase went to Apple and said help us make this cool, or if Apple reached out to Chase and said why don’t you let us make this cool for you.

Been using Apple Pay here at The Coffee Zone for a week now and it reminds me a bit of using my key fob to unlock the MINI. When I approach my car I just automatically click the unlock button. When I approach cash registers, will I reach for my phone without thinking?

Online banking

Posted on by

For years (I’m embarrassed to admit how many) I’ve kept a wad of cash in a money market account at my local bank. For a long time I thought of this as my “savings” account, as opposed to my day-to-day checking account where I kept a few thousand bucks.

In the last couple of years I’ve moved most of those funds to my investment portfolio but kept some (too much) in the money market account. Last week I got curious about exactly how much the money market was earning. A whopping .15%. The lady at the bank apologized when she told me.

When I asked my financial advisor for ideas he recommended a savings account with an online bank. He pointed out that the good ones are FDIC insured, just like my local bank and because they aren’t supporting all that brick-and-mortar infrastructure, they can afford to pay better interest rates. I went with Ally where I’ll get .90%.

My initial experiences have all been positive. Security seems very tight. I can talk/chat with someone 24/7. And their iOS app is very good. By that I mean, simple.

Once it sunk in that my money is not really in the vault of the bank across the street, I got comfortable with the idea of an online bank. I’ll keep a checking account with my local bank but as tools like Apple Pay gain wider acceptance, that might not always be the case.

Your grandpa’s bank

Posted on by

oldbankI’ve enjoyed my VISA Amazon rewards card (from Chase) and I’ve used the points to make purchases. But rewards cards (at least this one) is not part of the Apple Pay system. No problem. Took about 5 minutes to get approved for a card that will work with Apple Pay. Haven’t decided on whether to keep the Amazon card.

My “back-up” card is a MasterCard issued by my local bank. So I stopped by to ask if they had any information on when/if they would support Apple Pay. The first guy I spoke with had never heard of Apple Pay.

“Have you heard about Ebola?” I asked him. It was a joke!

While he was calling different departments to see if anyone knew about this new “Apple Pay thing,” the lady at the next desk gave me a little lecture on how their bank (Central Bank, Jefferson City, MO) didn’t jump on every new thing that came along.

“We were one of the last banks in this area to offer online banking,” she proudly announced. “We’re very conservative.”

“So, this is Your Grandpa’s Bank,” I teased.

Stony silence.

Like the music business and television and newspapers, the banking industry is due for some major disruption. I really don’t need them for much these days and have started looking for ways to use them less.