“Touting it as the largest giveaway in the 102-year history of the World Series, XM Satellite Radio said Thursday it was giving a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday between the Chicago White Sox and the Houston Astros. Fans will receive a coupon good for the new Delphi XM RoadyXT satellite radio receiver which retails for $79.99 plus a World Series commemorative pin.” — Billboard Radio Monitor
Category Archives: Business & Marketing
Presentations are conversations
Garr Reynolds blogs about “professional presentation design” and offers some terrific insight into Steve Job’s presentation style, using his recent roll-out of the video iPod. Be sure to watch the video. This is how it’s done, kids. [via Micro Persuasion]
“What has always made Steve Jobs such a great presenter is that he seems relaxed and informal in tone and style (yet gracious), as if he were having a conversation with a group of friends at home in the backyard. … the essence of his masterful style is something many (most?) people can achieve in their own unique way. The secret is to communicate in front of a large group the same way you do everyday when you are talking with your spouse or your best friend down at the local Starbucks. The key is to look at presentations as conversations.”
Syngenta Resistance Fighter website
I spottted this at AgWired.com and agree with Chuck, this is pretty cool. The Syngenta Resistance Fighter website is a far cry from the typical “farm” site. Very cleverly done and, as Chuck points out, the radio/audio component is pretty nifty.
Props to Syngenta (and the site creators) for daring to think that farmers are not just a bunch of slow talking guys driving around in pick-up trucks. Why should all ag-related websites have cows and pigs and corn as the focal point.
As a rule, I don’t care for these “click on the file cabinet” navigation schemes but this one is very well done. Will this accomplish Syngenta’s objectives. Who knows? (Well, Syngenta will know) But Chuck linked. And I linked. And maybe you’ll link. And the music comes out here.
Speaking of using the web effectively, Chuck is blogging next week’s World Dairy Expo over at the World Dairy Diary. Based on Chuck’s previous efforts, you’ll know more about the Expo from reading the blog than if you were attending the event in Madison, WI.
Whirlpool is podcasting
Charlene Li at Forrester writes that Whirlpool is podcasting. The podcasts are produced and moderated by Whirlpool’s director of customer insight, Audrey Reed-Granger, who has a background in broadcasting. And it shows. What’s interesting is the podcasts are focused on family issues and are not centered around Whirlpool products. Moreover, Whirlpool has done no overt promotion of the podcasts, preferring that they be found through word-of-mouth marketing. [via Blogspotting]
Professional Sign-holders Wanted
Former Radio Guy Matt Zeni recalls a radio interview on his station some years back:
“I saw a want ad in the Branson daily newspaper for full-time opening(s) for people to hold advertising signs on Highway 76 and the job included full benefits! The job paid $8.50 – $9.00 per hour plus medical and insurance. You could only keep the job, according to the owner of the advertising business, if you constantly waved to all the cars driving or stuck in traffic.”