That’s the word from Rupert Murdoch’s keynote interview at the McGraw-Hill Digital Media Summit in New York yesterday. And that number is growing at a rate of 30% per quarter.
Category Archives: Business & Marketing
dMarc founders leave Google
Looks like Google’s plans to reinvent the way radio ads are bought has hit a rough spot. Online Media Daily reports Chad and Ryan Steelberg, the founders of dMark, an automated radio ad placement company purchased by Google in January 2006, have left the company.
The brothers resigned amid reports of growing tension between dMarc, the company they founded, and Google over differing approaches to radio ad sales. There was also said to be tension over the limited remuneration dMarc could expect under the performance-based terms of its original deal with Google.
I’m sorry. So sorry.
Seth Godin points us to this list of how to (and how not to) make an apology. During my years doing affiliate relations, I had to apologize many times. Didn’t matter who screwed up, I was the network as far as the affiliate was concerned. I quickly learned that weasel words and mealy-mouthed language (“We’re sorry you feel that way.”) didn’t cut it. And a sincere, heart-felt “I’m sorry” was really all most of them wanted.
I’m sorry for the way things are in China — John Denver
Pork Board sees light (feels heat?) of citizen media
A few days ago I posted about Jennifer Laycock getting hassled by the National Pork Board because she was selling T-shirts they felt infringed on their trademark and campaign “The other white meat.” Laycock was surprised by the Boards threats, and wrote an impassioned blog post about the situation.
It looks like the Pork Board realized that hassling an activist blogger over a T-shirt that parodied their branding in the name of a good cause (breast feeding) would probably hurt their brand more than it would ever protect it. Laycock reports that “I have received an apology from Steve Murphy, the CEO of the National Pork Board and we are currently working toward a resolution.” [via Podcasting News]
Big Pork puts squeeze on breastfeading blogger
Jennifer Laycock runs a blog called The Lactivist and writes about breastfeeding and human milk banking. It’s mostly a gathering place for breastfeeding moms to come and share their thoughts and experiences. Yesterday she received a cease and desist letter from a law firm representing The National Pork Board. The gist of the letter was her use of the phrase “the other white milk” violates their trademark on the phrase “the other white meat.”
I’m certainly not qualified to argue who is right or wrong in this case, but I’ll bet the folks at the National Pork Board didn’t expect their letter would get any publicity.