Lost Remote points us to this very clever and effective job posting (for an editor) at The Roanoke Times.
Now, compare that to the job listings at your company. Or my company. Can we do more creative ads? Absolutely. But nobody has ever asked for one. Would we get better candidates with postings like this? Maybe.
Seth Godin explains two of the biggest benefits of blogging:
“The act of writing a blog changes people, especially business people. The first thing it does is change posture. Once you realize that no one HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude. The second thing it does is force you to be clear. If you write something that’s confusing or in shorthand, you fail.
Respectful and clear. That’s a lot to get out of something that doesn’t take much time.”
I’ve been dealing with clients and customers for 35 years and there’s no question that the past five years of blogging has made me better at it.
How can you make money blogging? Learfielder Len found this job posting on the Journal of Sports Media blog:
“Career Sports & Entertainment, a sports marketing and PR agency in Atlanta, is looking for qualified journalism students for a program called “AT&T SEC Snapshot.” It will provide weekly coverage for SECsports.com, devoted to Olympic spring sports across the SEC. The student blogger/reporter would provide weekly articles/blogs on SECSports.com. The program is scheduled to launch in early March, so they would like to find a good candidate as soon as possible. If interested, please contact Melanie Jarrett, Career Sports & Entertainment, or 770-995-1300.”
We’ll see more of this. Good, experienced bloggers will be in demand. Can every MSM reporter blog? Some can. But years of traditional writing and reporting seems to rob some of the human voice that the best blogs have.
Couple of bullets from a podcast with Seth Godin, during which he talks about ad agencies;
“What ad agencies ought to do, in my opinion, is not focus on selling ads anymore. And instead, focus on getting in deeper within the clients, and help the clients make products that people want to talk about.”
“The problem is that ad agencies have defined themselves as the people who take the mediocre products and add interesting ads to them, and washed their hands and say, we can’t do anything about what the factory brings us. And my answer is, of course you can, and the clients actually want you to, you’re just not working hard enough to get that piece of business.”
[via Learfield InterAction]
Betsy Lazar –Executive Director of Advertising and Media Operations at GM– gave a keynote at the rcent Radio Advertising Bureau conference in Dallas. According to INSIDE RADIO, she was pretty specific in her advice to broadcasters;
“…doing business the old way won’t cut it. Pitching schedules of :30s won’t do it. What GM wants is ideas that show involvement by the station. Things that come from mining the listener database and exploiting the station website in fresh ways.”
Ad Age reports that GM “slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchest doubters that the age of mass-media marketing is going the way of the horse and buggy.”
In that same issue of INSIDE RADIO: Bank of America analyst Jonathan Jacoby admits his survey of 34 industry pros last week in Dallas is not statistically significant. But he says 43% of them (14-15 people) said they’ve “used or plan to use Google/dMarcto sell airtime.”