Rather than distribute via CD, DVD or download, the Barenaked Ladies are making their newest selection of songs, videos and exclusive material available on a USB flash drive. Nettwerk Music Group is releasing “Barenaked on a Stick” beginning today, says the Hollywood Reporter. It plays on PCs, Macs and any other audio product with a USB port — like some car stereos — and costs $30. This 128 reusable drive contains 29 songs, including the band’s 2004 “Barenaked for the Holidays” album, in MP3 format along with live tracks, in-concert spoken quips, album art, photos, videos and more.
Category Archives: Business & Marketing
How to get through to a real, live person
ABC News did a story last week about a Boston-area blogger named Paul English who has compiled a “cheat sheet” to get past the automated “customer service” systems used by more and more companies. The company brass would insist these systems are cheaper than putting a human in the loop:
“A customer service call handled by a human in the United States costs a company up to a dollar a minute, and calls outsourced to India cost about 40 cents a minute.”
Yeah, yeah. But the dirty truth is, companies hate talking to their customers and would rather avoid them if in-humanly possible. I’m proud that our company still has a real, live person answering the phone (except on weekends) who really wants to help you find the right person. I put my direct number on just about every email I send.
As for the cheat sheet… now that ABC and NPR have done stories on this guy, you can bet the listed companies are scurrying around like rats, changing numbers so we can’t “cheat.”
Steve Rubel on corporate blogging
“In an ideal situation –weekly or even daily– someone is pumping the weblog with fresh compelling content. But any old content won’t do. Corporations interested in blogging need to add value to people’s lives. That’s the biggest key to a successful corporate blog that keeps people coming back. So what do I mean by add value? I mean give us a reason to read your blog. Give us something we can’t find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector.”
Google disrupting advertising business?
Reply
Google is also preparing to disrupt the advertising business itself, by replacing creative salesmanship with cold number-crunching. Its premise so far is that advertising is most effective when seen only by people who are interested in what’s for sale, based on what they are searching for or reading about on the Web. Because Google’s ad-buying clients pay for ads only when users click on them, they can precisely measure their effectiveness – and are willing to pay more for ads that really sell their products.
— From an article in the NY Times by Saul Hansell
Mom-and-Pop blogs
Okay, one more item on blogging. Patrick Hirsch did a really good piece on how blogs are becoming a marketing tool for small companies on Tuesday’s Marketplace segment on NPR’s All Things Considered. AUDIO: 3 min MP3
What blogs cost American business
Story on AdAge.com by Bradley Johnson (registration required):
U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break. Technorati, a blog search engine, now tracks 19.6 million blogs, a number that has doubled about every five months for the past three years. If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009. Imagine the work that won’t get done then.
And a week doesn’t go by that someone asks me to explain “this blogging thing.”
XM offers “biggest givaway” at World Series
“Touting it as the largest giveaway in the 102-year history of the World Series, XM Satellite Radio said Thursday it was giving a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday between the Chicago White Sox and the Houston Astros. Fans will receive a coupon good for the new Delphi XM RoadyXT satellite radio receiver which retails for $79.99 plus a World Series commemorative pin.” — Billboard Radio Monitor
Presentations are conversations
Garr Reynolds blogs about “professional presentation design” and offers some terrific insight into Steve Job’s presentation style, using his recent roll-out of the video iPod. Be sure to watch the video. This is how it’s done, kids. [via Micro Persuasion]
“What has always made Steve Jobs such a great presenter is that he seems relaxed and informal in tone and style (yet gracious), as if he were having a conversation with a group of friends at home in the backyard. … the essence of his masterful style is something many (most?) people can achieve in their own unique way. The secret is to communicate in front of a large group the same way you do everyday when you are talking with your spouse or your best friend down at the local Starbucks. The key is to look at presentations as conversations.”
Syngenta Resistance Fighter website
I spottted this at AgWired.com and agree with Chuck, this is pretty cool. The Syngenta Resistance Fighter website is a far cry from the typical “farm” site. Very cleverly done and, as Chuck points out, the radio/audio component is pretty nifty.
Props to Syngenta (and the site creators) for daring to think that farmers are not just a bunch of slow talking guys driving around in pick-up trucks. Why should all ag-related websites have cows and pigs and corn as the focal point.
As a rule, I don’t care for these “click on the file cabinet” navigation schemes but this one is very well done. Will this accomplish Syngenta’s objectives. Who knows? (Well, Syngenta will know) But Chuck linked. And I linked. And maybe you’ll link. And the music comes out here.
Speaking of using the web effectively, Chuck is blogging next week’s World Dairy Expo over at the World Dairy Diary. Based on Chuck’s previous efforts, you’ll know more about the Expo from reading the blog than if you were attending the event in Madison, WI.
Whirlpool is podcasting
Charlene Li at Forrester writes that Whirlpool is podcasting. The podcasts are produced and moderated by Whirlpool’s director of customer insight, Audrey Reed-Granger, who has a background in broadcasting. And it shows. What’s interesting is the podcasts are focused on family issues and are not centered around Whirlpool products. Moreover, Whirlpool has done no overt promotion of the podcasts, preferring that they be found through word-of-mouth marketing. [via Blogspotting]