Category Archives: Business & Marketing

Force-Feeding AI on an Unwilling Public

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From Ted Gioia’s The Honest Broker blog

Has there ever been a major innovation that helped society, but only 8% of the public would pay for it? That’s never happened before in human history. Everybody wanted electricity in their homes. Everybody wanted a radio. Everybody wanted a phone. Everybody wanted a refrigerator. Everybody wanted a TV set. Everybody wanted the Internet. They wanted it. They paid for it. They enjoyed it.

Gioia says most people won’t pay for AI voluntarily—just 8% according to a recent survey. So they need to bundle it with some other essential product.

Thanks to Steve Schuller for sharing this story.

“The Computer-Science Bubble Is Bursting”

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The subhead from this article in The Atlantic says it all: Artificial intelligence is ideally suited to replacing the very type of person who built it.

From 2005 to 2023, the number of comp-sci majors in the United States quadrupled. All of which makes the latest batch of numbers so startling. This year, enrollment grew by only 0.2 percent nationally. […] Artificial intelligence has proved to be even more valuable as a writer of computer code than as a writer of words. This means it is ideally suited to replacing the very type of person who built it. A recent Pew study found that Americans think software engineers will be most affected by generative AI.

I used to joke that (in 1966) I majored in Stay Out of Vietnam. Even back then, I couldn’t imagine what I would do with a major in Speech/Theater. But according to the Atlantic article, economists are suggesting college students “Major in a subject that offers enduring, transferable skills.”

I think of that sometimes when I’m writing a big check to the appliance repairman, the heating and AC service guy, or the plumber and electrician.

Quiet quitting

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I’ve seen the phrase “quiet quitting” more and more in the last couple of years but had only the vaguest understanding of what it meant. ChatGPT explains:

Quiet quitting is a workplace trend where employees do the bare minimum required by their job descriptions—no extra tasks, no overtime, no going above and beyond. It’s not about actually quitting but about setting boundaries and disengaging from the traditional “hustle culture” mentality.

This concept gained traction as a response to burnout, low pay, and the expectation that workers should always be “going the extra mile” without additional compensation or recognition. Quiet quitting isn’t necessarily about laziness; for many, it’s a form of self-preservation and work-life balance.

Critics argue that quiet quitting leads to a lack of ambition and weakens company culture, while supporters see it as a necessary pushback against exploitative labor practices. The phenomenon reflects broader shifts in attitudes toward work, particularly among younger generations who prioritize well-being over career-driven sacrifice.

The Walmart Effect

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From The Atlantic: New research suggests that the company makes the communities it operates in poorer—even taking into account its famous low prices.

“In the 10 years after a Walmart Supercenter opened in a given community, the average household in that community experienced a 6 percent decline in yearly income—equivalent to about $5,000 a year in 2024 dollars—compared with households that didn’t have a Walmart open near them. Low-income, young, and less-educated workers suffered the largest losses.”

“..poverty increases by about 8 percent in places where a Walmart opens relative to places without one even when factoring in the most optimistic cost-savings scenarios.”

“When Walmart comes to town, it uses its low prices to undercut competitors and become the dominant player in a given area, forcing local mom-and-pop grocers and regional chains to slash their costs or go out of business altogether. As a result, the local farmers, bakers, and manufacturers that once sold their goods to those now-vanished retailers are gradually replaced by Walmart’s array of national and international suppliers. (By some estimates, the company has historically sourced 60 to 80 percent of its goods from China alone.) As a result, Wiltshire finds, five years after Walmart enters a given county, total employment falls by about 3 percent, with most of the decline concentrated in “goods-producing establishments.”

“Best community sports site”

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RepublicTigerSports.com is the brainchild of David Brazeal, a long time friend and former co-worker. You won’t find a better community sports site. It features “live game broadcasts, highlights and audio interviews, photos, stats, scores and summaries.”

David gets some help with photos when he’s doing live play-by-play but he does all the content and sells all the advertising. It is a very successful website but a huge undertaking for one person.

David and I recently had a text conversation during which he shared how he was using ChatGPT to help manage content on the site. He recently did a post called “Shout Outs for Seniors”:

“I collected nominations in a form. Fed the exported form data to ChatGPT, spent about 15 minutes and it created the HTML bookmarks at the top of the page linking to each nominee, the H4 headline tags, etc. Rather than having to do all that by hand.

I’ve got the writing prompts honed in on Claude (rather than ChatGPT) so it writes pretty close to my style. For baseball games I have started just looking at my box score and recording a voice memo recapping what happens. I upload the audio to Dropbox, ChatGPT watches that folder and transcribes it. I feed the transcription to Claude and get a rough draft of my game recap. If I have quotes, I feed it my quotes and tell it to use them verbatim. Make a few tweaks when I’m finished and it’s ready.

The voice cloning really creeped me out when you first mentioned it, but I am paying for an ElevenLabs account. I’m not using my voice yet, because it’s not good enough. But I have tinkered with the API and will probably be adding a “listen to this” audio player to every article at some point in the future. I’ve got it working, but haven’t put it in place and haven’t calculated what it would cost.

Ideally I would be able to append each story with 2 seconds of text in the API: This audio version sponsored by Central Bank.Followed by the article.

The bottom line is AI tools like ChatGPT and Claude are making it possible to accomplish tasks that once required hours David doesn’t have as a one-man operation. And the athletes and their families are the big winners.

Public relations technology in 2006

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In 2006 I was asked to be on a panel discussing new technology tools for public relations professionals in the greater St. Louis area. Blogging was still relatively new at the time and I’d been at it for five or six years, consulting for advertisers on our various radio networks. It was a packed house.

2006 was a busy year for technology (social media?). Twitter officially launched in July; Facebook opened up to everyone over 13 years old, leading to explosive growth from 12 million users at the end of 2006 to 50 million by October 2007; YouTube was acquired by Google for $1.65 billion in October, cementing its position as the leading online video platform.

I spent most of my working years on the media side of things rather than the PR side, but one (of many, no doubt) go-to tool was the written press release. These went out (fax, USPS, email) to any media outlet that might do a story (Newspapers, magazines, radio, TV) followed up by a phone call “pitching” the story. I don’t recall there being any way to get a release into the hands of the public. The internet –and, later, social media– changed all that. We started seeing and hearing the word “disintermediation.” Communicating directly to a target audience, bypassing traditional media.

By this time many (most?) businesses, organizations and institutions had websites but it took some technical skill to update these, a task made easier by the advent of blogs. And a well-written, frequently updated blog could be followed thanks to a bit of tech called RSS.

As I prepared to write this post I tried to recall what the field of public relations was like in 2006 (18 years ago!). Instead of googling I used a new (for me) tool called Perplexity that describes itself as an “answer engine” rather than a search engine. If you discount the personal touch, the result was much better than what you just read. I’m too new to this tool/tech to write intelligently about it does feel like a very big deal. I’m already starting to go to Perplexity for answers I once searched for on Google. And all we really wanted was the answer, right? Here’s a short (6 min) video overview of Perplexity and I’ll be sharing my experiences here.

Tattooed underwear model

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This direct mail marketing piece showed up in our mailbox yesterday. Two things immediately caught my eye: the model didn’t look like he spent hours in the gym every day, his body looked more like a normal person’s body. And the tattoos. Lots and lots of tattoos.

According to a 2023 survey by Pew Research, 41% of Americans under the age of 30 have at least one tattoo. And we’re not talking high-grade Yakuza-class fine art here. These tats look like something you could get in the strip mall. Once again, I turned to ChatGPT for some insight on this cultural phenomenon.