How long to lose your blog readers?

The J-Walk Blog is very popular. For all the usual reasons. He writes well about interesting stuff and he posts every day. Usually several times a day. John Walkenbach (Mr. J-Walk) was called away to a meeting and didn’t post for a week. Upon his return, he checked his stats and did a little trending to determine he would lose all of his many readers in 17 days if he stopped posting altogether. One assumes it would take less time for blogs with fewer readers. I wonder how long –if at all- it would take for visitors to return. And why would they?

Seth Godin: “Write like a blogger”

I quote Seth Godin so often I gave him his own tag. And sometimes he writes/thinks something so dead-on that I have to quote the entire post. Every word is gold:

"You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger:

  1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
  2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
  3. Drip, drip, drip. Bloggers don’t have to say everything at once. We can add a new idea every day, piling on a thesis over time.
  4. It’s okay if you leave. Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting.
  5. Interactivity is a great shortcut. Your readers care about someone’s opinion even more than yours… their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.
  6. Gimmicks aren’t as useful as insight. If you’re going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.
  7. Don’t be afraid of lists. People like lists.
  8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
  9. Say it. Don’t hide, don’t embellish.

What would happen if every single high school student had to have a blog? Or every employee in your company? Or every one of your customers?"

Pseudonymous

I’ve been corresponding with a few political bloggers who I chided for being anonymous. Because, they explained, their ideas are so controversial, so inflammatory, so powerful… they risk their jobs or worse if they sign their names. But –they insist- they aren’t anonymous. They are “pseudonymous.” I had to look it up in the dictionary:

pseudonymous – writing or written under a false name
anonymous – not identified by name, of unknown name

So, if I write something and don’t sign any name to it, that’s anonymous. And if I sign a false name, that’s pseudonymous. Yes? Is this a distinction without a difference? Or, if I sign my letters “The Shadow,” readers won’t know who I am but they’ll know the letter was written by someone who calls himself “The Shadow.” And if I don’t sign the letter at all, the reader will have no way of knowing subsequent letters were written by the same person. Is that it?

I went to two of the smartest people I know for clarification. First, Bob Priddy, a long-time broadcast journalist and author:

“One hides behind a fake name. The other hides behind no name. Steve is a name. Anonymous is a word.

It’s the difference between hiding behind a red curtain or hiding behind a blue curtain. I suppose those who use pen names do so because they don’t want to be anonymous. It’s much more rewarding to hear people discussing who Howard Beale is than it is to hear people discussing who anonymous is because anonymous can be anybody and Howard Beale is somebody. Nobody discusses anonymous. Everybody discusses Howard Beale and therefore the sniper feels some kind of importance. Both are gutless but one is gutless with an ego.

My friend Kay Henderson (also a journalist) wrote this:

“I have never heard or seen the word “pseudonymous” before. Interesting. My first thought was of George Eliot who wrote under the male pseudonym because writing, at the time, was a “male profession.” My second thought was “Primary Colors” was written by “Anonymous” as you’ll recall.

I may be behind the times here, though. Is “Alice Cooper” or “Marilyn Manson” a pseudonym? How about “Madonna” or “Cher” or “Diddy” or “Snoop Dog” or any number of professional athletes who adopt a stage name? Our culture has grown so used to people who adopt another name/character/stage name in public that perhaps it’s not that much of a stretch to expect it to happen on-line.

Is political “speech” subject to different standards than are considered the norm for the rest of the culture?  I will agree with my colleague that the cloak of a pseudonym is too often used by bloggers. But who will be the blogger police? Perhaps it will take something akin to pulling back the curtain and having Dorothy expose The Wizard to change the on-line culture. Perhaps more sites will forbid “anonymous” posting  in the comments sections. I find the requirement of a name, however, laughable in most instances if you read the “names” which are used.”

I suspect we got such passionate response to this because the phantom bloggers would like to be out. No doubt all of their friends know of their secret identities (“That ‘Howard Beale’ guy? That’s me. Seriously.”). Questioning their ethics or courage stings. I’ll try to stop.

Can blogging kill you?

Blogdeath250Jeez, I hope not. But according to this article at NYTimes.com, some bloggers are working in what amounts to a “digital-era sweatshop” and it’s affecting their health. A few well-known bloggers have recently died of heart attacks.

I’m pretty sure I wouldn’t want to blog for my supper. That would take a lot of the fun out of it.

I am (not) “Howard Beale”

There. It’s out in the open. I feel better already. I am the political blogger who posts under the pseudonym “Howard Beale.” Because I so passionately believe all the things I write, I can no longer hide behind a curtain of secrecy. I’m out, baby!

I’m still trying to figure out how to work my blogging software so I can start using my real name on my blog posts, so you’ll still see “Howard Beale” for a while. But it’s me, smays.com.

And I call on my fellow phantom bloggers to pull off their masks and take ownership of their words. Trust me,  you’ll feel better.

UPDATE: Okay, joke’s over. Even my closest friends didn’t spot this as a hoax. That’s scary. This ridiculous post (and photo) should be obvious as a spoof. Looks like the real “Howard Beale” is safe for now.