Category Archives: Blogging

How to improve Google rank? Blog

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Last night I posted about one of the speakers at a statewide child abuse conference that got underway here in Jefferson City on Wednesday.

Jan Hindman has served on the advisory board of the National Resource Center on Child Sexual Abuse, the National Network for Juvenile Sex Offenders, and she is currently a member of the Oregon Attorney General’s Sexual Assault Task Force. She is also the past president of the Association for the Treatment of Sexual Abusers, as well as being an author of numerous publications and a national trainer, lecturer, and consultant.

Today I had occasion to google “Jan Hindman” and came up with 551 results. As I scanned down the list, I discovered that my post here on smays.com was #48.

I am not all that knowledgable about Google ranking, but that a blog post (on a site with modest traffic) could could show up in the top 10% of the rankings in less than 24 hours says something about the power of blogs.

Update (3/17/07): For some reason my post is no longer showing up in that Google search. As Roseanne Roseannadana used to say, “Never mind.”

Correction courtesy of Bass (3/19/07): Emily Litella said, “Never Mind.” Roseanne Rosannadanna said, “What are you trying to do, make me sick?” Both played by Gilda Radner.

Are blogs the new resumes?

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The folks at Innovation Zen make a good case for this:

“Imagine you are a prospective employer, and you can compare two identical candidates. The first candidate has simply handed you a 2 page resume + 1 page cover letter. The second candidate has done the same, but they have also included a link to their blog. Now, further imagine that although the blog gives a more detailed picture, it does not change your opinion of the second candidate. Which candidate would you choose? My guess is that you would choose the blogger simply because they are a known quantity.”

I like the idea that we are our own “brand” and a blog is THE best tool for promoting same.

Twitter: “microblogging”

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Have you been following the Twitter thing? Ian Curry at frog design describes it better than I can:

Twitter“Twitter is perhaps the best example of a new kind of blog that some are calling a “tumblelog.” The tumblelog is a bit like the old link lists: quick one or two-line entries – sometimes just a picture. Twitter in specific allows you to post, through a variety of means (IM, phone, web), short messages meant to describe what you are doing at any given moment. By establishing contacts on the site, you can also get a collected list of what all of your friends are posting.”

I set up a Twitter page, just to get a feel for the tool and I almost get it. There are times when I’d like to just post something that doesn’t quite fit on smays.com. I can see how this could be even more useful for texting.

And handy for live-blogging something like a basketball game or debate in the state legislature. Some have used the term “microblogging” to describe this. Looks like something to watch.

SFX: Rim shot

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Dave Morris is blogging from the Country Radio Seminar in Nashville, which now has a smoking ban:

“…all around our hotel there are signs that sell the virtues of something called Nicogel – a hand gel which contains nicotine… rub it on and get your fix. I’ve certainly “milked” the whole concept of killing two birds with one stone by masturbating with it. Problem is, you’d really want to follow that up with a cigarette.”

If that’s original, it’s a pretty good line. If Dave stole it…it’s still a good line.

Running after the Cluetrain

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I spent a lot of energy in the late 90’s trying to convince people I worked with (and anyone I could get to listen) the Internet was a force to be reckoned with. Something that would touch and change every part of our lives and our business. There was plenty of eye-rolling and rib-nudging. Then, one day, I didn’t have to say another word. Anyone with a functioning cortex understood the Internet wasn’t just happening… it had happened.

Five years ago I started blogging and, a couple of years later, listening to podcasts. Again, I tugged at a few sleeves and suggested these tools would be/could be/should be part of what we do. The reactions were very similar.

As I swill Rocket Fuel and surf away another Saturday morning, I come across story after story about how people, company organizations are blogging and podcasting. Out of habit, I started to forward these to those who would (or should) want to know…and I stopped.

No need. If you don’t get it by now, you won’t. I’ll continue to post on these topics (until even that seems pointless), but I won’t spend every evening tip-toeing up and down the hall, sliding these links under co-worker’s doors.

Whew. Glad that’s over.

Blogging makes you respectful and clear

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Seth Godin explains two of the biggest benefits of blogging:

“The act of writing a blog changes people, especially business people. The first thing it does is change posture. Once you realize that no one HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude. The second thing it does is force you to be clear. If you write something that’s confusing or in shorthand, you fail.

Respectful and clear. That’s a lot to get out of something that doesn’t take much time.”

I’ve been dealing with clients and customers for 35 years and there’s no question that the past five years of blogging has made me better at it.

Student Blogger Wanted

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How can you make money blogging? Learfielder Len found this job posting on the Journal of Sports Media blog:

“Career Sports & Entertainment, a sports marketing and PR agency in Atlanta, is looking for qualified journalism students for a program called “AT&T SEC Snapshot.” It will provide weekly coverage for SECsports.com, devoted to Olympic spring sports across the SEC. The student blogger/reporter would provide weekly articles/blogs on SECSports.com. The program is scheduled to launch in early March, so they would like to find a good candidate as soon as possible. If interested, please contact Melanie Jarrett, Career Sports & Entertainment, or 770-995-1300.”

We’ll see more of this. Good, experienced bloggers will be in demand. Can every MSM reporter blog? Some can. But years of traditional writing and reporting seems to rob some of the human voice that the best blogs have.

Why blogs matter: Reason #236

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Let me preface this by saying –again– how much I like Hy-Vee. Our local store is working hard and making a big investment to give us an even better shopping experience.

Over the noon hour, I posted about trying to take a photo in our newly remodeled store. No biggie.

Fast-forward less than 10 hours: I search Technorati (a blog search engine) for “Hy-Vee” and get 5,000+ results. My post was #3 on the list.

Technorati

How many will see my post? Who knows. The point is…in 2007…every customer can be heard. When they walk out of your store, they can sit down at a computer and talk to the world about their experience with your company. Do you know what they’re saying?

Pork Board sees light (feels heat?) of citizen media

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A few days ago I posted about Jennifer Laycock getting hassled by the National Pork Board because she was selling T-shirts they felt infringed on their trademark and campaign “The other white meat.” Laycock was surprised by the Boards threats, and wrote an impassioned blog post about the situation.

It looks like the Pork Board realized that hassling an activist blogger over a T-shirt that parodied their branding in the name of a good cause (breast feeding) would probably hurt their brand more than it would ever protect it. Laycock reports that “I have received an apology from Steve Murphy, the CEO of the National Pork Board and we are currently working toward a resolution.” [via Podcasting News]

Writing it down. 2,500 times.

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I started this little online journal on February 3, 2002. I couldn’t come up with anything to mark the anniversary so I checked the stats and found I have posted 2,500 times. Rather modest as blogs go, but a nice round number.