The always-plugged-in Amy Gahran insists your blog is “Media Career Insurance” for journalists.
“Because in a professional environment where staying findable equals sustained opportunity and flexibility, search engines are a key arbiter of your career. The more findable and linkable you are, the more search engines will reward you. … And search engines really, really love blogs.”
“Having your own blog is media career insurance. It will serve as your “home base” where you establish your personal reputation, track record, abilities, interests, and aspirations.”
Ms. Gahran offer some tips for starting a blog. Read her post where she explains each:
- Get a good domain name.
- Map your domain to your site, so every page on your site bears your domain.
- Stick with your domain.
- Don’t work for anyone who won’t let you keep blogging.
- Join the conversation, and link back to yourself
- Keep your blog going even if you also blog elsewhere
I particularly liked: “Consider blogging a basic right of being in the media business.”
Most of the journalists I know and work with do not have a personal blog. I think most of them would insist they don’t have time to blog. A few don’t think it’s “appropriate” for a journalist to blog.
Like a lot of bloggers, I’m spending more and more time feeding my Twitter page. My friend David describes his “tweets” as the same smart-ass remarks he blurted out in class that left his pals in stitches and earned him a trip to the principal’s office. Twitter can be a little more personal and real-time than a blog post (“I’m in caffeine extremis at Coffee Zone, listening to Amy Winehouse”).
Baseball’s playoff advertising push gets under way today, when the first spots of a $65 million campaign — the league’s largest ever — are broadcast. The spots will showcase blogging and feature Fox and TBS personalities like Jeff Foxworthy and Frank Caliendo. Separately they appear at a desk, tapping away on an Apple laptop, blogging about baseball and October memories.