Category Archives: Blogging

Jonathan Morrow on “Butt cheek blogging”

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“The next time you’re in a public event, such as a lecture, play, or ballgame, look at everyone’s body posture. People who are disengaged are usually leaning back, resting comfortably on both butt cheeks. It’s only when they really get into it that they begin leaning forward, putting all of their weight on a single cheek.” —  Copyblogger

Jonathan Morrow explains why this is significant for bloggers. If you’re not a blogger you can skip his post. I just wanted to post the paragraph above. For the record, I’m usually a one butt check kind of guy.

Post number 4,000

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In February smays.com will be seven years old. I have not posted every day since that first one in 2002, but I’ve been reasonably consistent. This is post number 4,000. A nice, round number of absolutely zero significance. But we bloggers must make note of such things.

If I had to guess, I’d say fewer than 10 percent of those 4,000 posts were in any way original. The rest were comments on, and links to, other posts, stories and articles.

The tools have gotten better since I began. There was no YouTube or flickr when I started. Social networking was still more of a concept than a web reality. And you pretty much had to be in front of a computer since phones weren’t smart enough or fast enough for surfing and blogging.

Can’t wait to see where we are at post number 5,000… or 10,000.

Henry’s blog as book

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Some months ago I mentioned to Henry that he could have his blog printed as a book. He checked out a few services, pulled out some of his favorite posts and had them crank out a hard-cover book. I think they even have a name for this, “vanity press.”

I was impressed by the quality of the paper, binding, etc. The only thing that prevents me from doing one of these is having to select the posts. I’m all about digital and online and all that but I do love the smell and feel of books and it would be fun to have one on the shelf that I wrote.

Putting Ana Marie back on the plane

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AmcblogAna Marie Cox was covering the McCain campaign for Radar Magazine until it shut it’s doors on Friday. AMC tweeted us to her blog for the story:

“It will cost about $1500 to cover just the last day of the campaign, and over $1000 a day for each day leading up to it. While I still blog for TIME’s “Swampland” * — and I will for as long as they let me! — I am without a source for travel funds. So, you know, anyone interested in sponsoring a foul-mouthed blogger, slightly used?”

Like a public radio fund drive, she offered premiums for different levels of giving.

“Over $100: My instant message screen name, regular personal updates via email and/or instant messages on election night.”

I kicked in$150 because I’m a fan and liked the idea of helping a blogger. Seems like I wasn’t alone.

“At the moment, donations come to about $2500 — a thousand past my goal of simply seeing the McCain campaign off into the gentle night come Nov. 4 (literally! sort of!), and just about enough to cover spending election eve out on the trail as well.”

Ana Marie is hardly the first blogger to ask her readers to support her work. But I think I would have been willing to pay $5 or $10 a month for a year to fund her efforts. Is this some kind of model for the future?

Update: 10/28/08

Should your company blog?

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Matt Dickman (Techno//Marketer) is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio, and he says the answer to the question above depends on how you answer the following questions (Hint: the answer has to be ‘yes’):

  1. Are you listening to your online community? – Are you spending a minimum of two hours a day searching, reading Google alerts or using a monitoring tool like Radian6?
  2. Do you have something unique to say?
    – How will you differentiate yourself from other blogs and other
    companies? This could be your people, the information you publish or
    other forms of thought leadership.
  3. Are you willing and able to say it? – Can you talk about your industry and are you willing to put it out there?
  4. Are you willing to be challenged and criticized? – This goes with the turf. You have to be able to facilitate conversation in a respectful manner to grow a community.
  5. Are you willing and able to dedicate the resources to succeed?
    – People always underestimate this one. A good rule for this to succeed
    is to have one person dedicated to the success of your strategy for a
    minimum of 4 hours per day (2 hours of which is listening and
    commenting). That is one half of a full time person’s week. Have
    staffing plans in place as you grow and start realizing your success.

Matt has even provided a decision tree to help his more visual clients with these questions.

The two hour committment referenced in #1 sounds like a lot but I really don’t know how a company could get the most out their blog without the primary blogger investing that much time. You can’t be a naturalist if you don’t go in the forrest. Thanks to David for finding and sharing.

Blogging: “A basic right of being in the media business”

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The always-plugged-in Amy Gahran insists your blog is “Media Career Insurance” for journalists.

“Because in a professional environment where staying findable equals sustained opportunity and flexibility, search engines are a key arbiter of your career. The more findable and linkable you are, the more search engines will reward you. … And search engines really, really love blogs.”

“Having your own blog is media career insurance. It will serve as your “home base” where you establish your personal reputation, track record, abilities, interests, and aspirations.”

Ms. Gahran offer some tips for starting a blog. Read her post where she explains each:

  1. Get a good domain name.
  2. Map your domain to your site, so every page on your site bears your domain.
  3. Stick with your domain.
  4. Don’t work for anyone who won’t let you keep blogging.
  5. Join the conversation, and link back to yourself
  6. Keep your blog going even if you also blog elsewhere

I particularly liked: “Consider blogging a basic right of being in the media business.”

Most of the journalists I know and work with do not have a personal blog. I think most of them would insist they don’t have time to blog. A few don’t think it’s “appropriate” for a journalist to blog.

Baseball promos riff on blogging

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Picture_1Baseball’s playoff advertising push gets under way today, when the first spots of a $65 million campaign — the league’s largest ever — are broadcast. The spots will showcase blogging and feature Fox and TBS personalities like Jeff Foxworthy and Frank Caliendo. Separately they appear at a desk, tapping away on an Apple laptop, blogging about baseball and October memories.

In one of the spots, the scene is a desk placed at home plate, where Caliendo — an accomplished impersonator whose riffs on President Bush are hits on YouTube — sits, blogging in the voice of the president. “There’s Only One October.” (Mr. Caliendo, in his President Bush voice, closes by saying, “I’m pretty sure there’s only one.”) [Story at NYT.com]

I can’t find these on YouTube yet. If you spot them somewhere, please ping me.

Keep your Blackberry under your pillow

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Former Iowa Congressman Jim Leach — a Republican — endorsed Democratic presidential candidate Barack Obama on Tuesday morning. I think my friend and co-worker Kay Henderson broke the story. It got a lot of national play and her blog post generated 3,000+ page views. I’m sure we got a bunch more at RadioIowa.com. I asked Kay how she got on the story so early:

“I sleep with my blackberry. I woke up at 6 o’clock, checked the ‘berry, and went back to sleep.  As I sort of floated out of dreamland I must have heard or sensed the vibration the ‘berry makes when there’s an incoming email. I pulled the ‘berry from underneath the pillow and read the email sent at 7:14 a.m. from a source in the Obama campaign, alerting me to the fact that former Iowa Congressman Jim Leach would be endorsing Obama in a few hours, during a telephone conference call being organized by the Obama campaign.

I called the newsroom and gave Matt – our morning anchor – the details for him to include in our next newscast, then roused myself from bed and walked into my home office.  I started blogging by feel, as I hadn’t found my glasses yet.  By 7:45 a.m. I had a fairly complete blog post up about the news.  It included text from a speech Vice President Dick Cheney gave at a Leach campaign fundraiser in 2003, explaining the Leach-Cheney-Rumsfeld connection.

I kept updating the post through the day.  An addition at the top – the opening Leach quote — came from a noontime interview.  The McCain folks emailed responses, which got to my email box by 1:50 p.m.”

A couple of things in Kay’s account stand out for me. If she had waited until she got to the office to check her email, she might not have had the jump on the story. Should all reporters sleep with their Blackberry under their pillow? Well, yeah, if you expect to beat Kay on a story.

And that she blogged the story before having her Cheerios. A whole bunch of political reporters follow Kay’s blog.

And while the technology is cool, there’s no substitute for having the contact in the Obama campaign.

High Street Beat

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Bloggers love few things as much as help a new blogger get started. George and I spent the morning with Jefferson City Mayor John Landwehr (and his wife Peggy) helping him get a blog set up. By the time you read this, HighStreetBeat.com should get you there. If not, this link will.

Hizhonor envisions the blog as a place to share news about Jefferson City…with the world. People, places, events, etc. And he’s armed with a Flip Video camera and a YouTube account so look for lots of video. The site just went up today so it’s “under construction” as we used to say.

He has a page on the official Jeff City website, called “Mayor’s Monthly Memo.” But a month is a lifetime in Internet years and memos are waaay too last century. He’s looking for ideas and feedback so hit the comment links or the Gmail link on the left side of his page.

Jason Calacanis retires from blogging

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Every now and then a super-star blogger “retires” from blogging. Or threatens to. One of the more recent is Jason Calacanis. From his farewell post:

“Starting today all of my thoughts will be reserved for a new medium. Something smaller, something more intimate, and something very personal: an email list. Today the email list has about 600 members, I’m going to cut it off when it reaches 750. Frankly, that’s enough more than enough people to have a conversation with. I’m going to try and build a deeper relationship with fewer people–try to get back to my roots.”

Huh. I think this is where I came in on the Internet movie. Yeah, I’d say 750 people might be enough to keep the old conversation ball in the air.

Chris Pirillo wonders if we’re getting “too big for our niches?”

“Perhaps it is time to step back and figure out what’s possible in this new landscape. Can we maintain conversation and community at a large scale without things devolving into chaos? Is beating the CNNs and CNETs at their own mass-market game what we really want, or do we need to go back to the idea of finding our niche?”

I don’t know anything about A-List bloggers but my buddy Chuck blogs (among other things) for a living and he and his wife work their asses off. I can see why someone might run out of steam if it all got too big.

I find blogging fun and relaxing. I know –or know of– many of the 250-300 people that visit here. Blogging for bucks? Not for me.