Twitter spammers: No clue. No pride.

I really hate to think that spammers will be able to destroy Twitter in the same way they’ve destroyed email. Okay, maybe not destroyed but made it a pain in the ass to use. And I haven’t gotten much spam on Twitter but know it’s coming.

Here’s the latest. I know nothing about Shorty Small’s –other than they are clueless– but will, in the unlikely event I find myself in Branson, avoid it and encourage you to do the same.

They search twitter for any reference to “Branson” and then put a little commercial in your Twitter stream. In the example to the right, you’ll notice the business didn’t know (care?) that I was poking fun at Branson. BBQ spam. Yum!

Don’t hate me because I’m beautiful

While flipping through the latest edition (were there previous editions?) of Jefferson City Magazine, I came across this ad for KRCG TV. Actually, it’s only half of the ad. I think the facing page had some news guys or something. But Marketing Consultant Kristi Gratz was clearly out front.

marketing-consultant

I don’t know Ms. Gratz but assume she is a very good Marketing Consultant or she would no be so featured. But this ad does not conjure up reams of ratings data and CPM charts. Frankly, Ms. Gratz looks hot. I don’t think that was her –or KCRG’s– intent, it’s just the filthy old horn dog in me.

And if you imagined Jefferson City as some midwestern hayseed haven, take gander at the cover of Jefferson City Magazine. It would seem you can’t swing a dead cat without hitting a babe or a hunk (and the occasional horn dog).

This cover has given me a great idea. Coffee Zone: The Ones To Watch. I don’t have time to lay it out tonight, but watch this space or YanisCoffeeZone.com later this week.

If you’ll excuse me, I’ve got to call KCRG regarding some spots promoting smays.com.

“Oh, hello. May I speak with Ms. Gratz, please? Yes, I need some marketing.”

Seth: Free is the future

“When there are thousands of people writing about something, many will be willing to do it for free (like poets) and some of them might even be really good (like some poets). There is no poetry shortage.”

“In world where there is room for anyone to present their work, anyone will present their work.”

Read Seth Godin’s blog post.

“Reporting is what makes news news”

This post by Jeff Jarvis raises a number of interesting questions –and what he calls myths– about the role of journalists in the ever-changing media world. Here are three nuggets (not contiguous) from the longer post:

“In an offhand reference about the economics of news, Dave Winer wrote, “When you think of news as a business, except in very unusual circumstances, the sources never got paid. So the news was always free, it was the reporting of it that cost…. The new world pays the source, indirectly, and obviates the middleman.” This raises two questions: both whether news needs newsmen and whether journalists and news organizations deserve to be paid.”

“The (printing) press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us.”

“And that’s what Winer is trying to do when he reminds us that the important people in news are the sources and witnesses, who can now publish and broadcast what they know. The question journalists must ask, again, is how they add value to that. Of course, journalists can add much: reporting, curating, vetting, correcting, illustrating, giving context, writing narrative. And, of course, I’m all in favor of having journalists; I’m teaching them. But what’s hard to face is that the news can go on without them. They’re the ones who need to figure out how to make themselves needed.”