“Is it too late to catch up?”

A few questions from the always brilliant Seth Godin:

“What if your organization or your client has done nothing? What if they’ve just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they’re ready and they ask your advice?

I think my honest answer might have been, “Too late.” But Mr. Godin comes through with 10 practical suggestions. I encourage you to read them all. Here are my favorites:

  • Start a book group for your top executives and every person who answers the phone, designs a product or interacts with customers. Read a great online media book a week and discuss. It’ll take you about a year to catch up.
  • Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don’t speak for you.
  • Do not approve any project that isn’t run on Basecamp.
  • Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

Mr. Godin concludes the problem is no longer budget or access to tools, rather it is the will to get good at operating in our new world. I have to wonder if you haven’t found the will by now, how likely are you to do so

“My news feed on Facebook”

facebook-twitter

Something about “my news feed on Facebook” made me stop. Politicians have been grinding out news releases since the dawn of time but same-day video news feeds? My natural instinct is to scoff at the idea of a “news feed” by a politician. But do I trust the senator more or less than Fox News? Hmm.

I’m old enough to remember when just being on TV meant you were honest and trust-worthy. Now whom do we trust?

My point here is that from now on, we’ll get the “news” from lots of people in lots of ways. Trust will trump the medium.

“The Death of Local News”

LocalNewser: Michael Rosenblum on the Death of Local News from Mark Joyella on Vimeo. “Michael Rosenblum’s been around the local news biz for decades, along the way helping create New York’s all-news NY1 and Al Gore’s Current TV. Rosenblum’s consulted for stations across the country and around the world, and yet he believes the model that’s kept local news alive since the 1950s is broken, and the only way to repair it–drastic changes in the way news stations operate–just won’t happen. Rosenblum tells LocalNewser’s Mark Joyella local news is like GM: sticking with a recipe that put them on top five decades ago, but will drive them to bankruptcy today.”

My favorite line: When Google does news in New York, it aint gonna start in the CBS building with a chopper. Or something to that effect. Video runs about 2 1/2 min.

“The Fall and Rise of Media”

NYT’s David Carr on The Fall and Rise of Media:

“Those of us who covered media were told for years that the sky was falling, and nothing happened. And then it did. Great big chunks of the sky gave way and magazines tumbled — Gourmet!? — that seemed as if they were as solid as the skyline itself. But to those of us who were here back in September of 2001, we learned that even the edifice of Manhattan itself is subject to perforation and endless loss.”

“Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.

For them, New York is not an island sinking, but one that is rising on a fresh, ferocious wave.”

Hard (for me) to read this not feel a little … wistful… on behalf of the old guard. But Mr. Carr clearly sees the glass as half full.