Author Archives: Steve Mays

Learfield videographers

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When I started messing around with putting video online, I was one of the few in our company doing so. Oh, there were lots of folks who knew more about video than I, but the crude tools and results in those days wasn’t worth the effort to most folks. Today, we have lots of talented young men and women doing video. I’m discovering more every day.

Here’s a nice one by Allison Blood, one of the new reporters in or Missourinet newsroom.

Slightly revised Gadekunst from Allison Blood on Vimeo.

It would be a sad thing if, after 15+ years of Internet, I was the go-to guy for putting a video clip on line. Which was the case for a while. But no more. I think I’ll use this post to link to the work of these talented men and women.

Revisiting Picassa

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I’m a long-time flickr fan. Have a couple of thousand photos in my photostream. Shoot, I’m paid up until 2013. It’s a great service. And yesterday I downloaded (copied) all of those photos and posted them to my Picassa account.

The geek-o-sphere is buzzing (wait, no good)… is all atwitter (uh, that won’t work)… talking about Google+, the new social initiative from Google. If you haven’t followed this, it’s not important, except to explain why I’m exploring another place to put my photos online.

I’m a big fan of most Google services (Gmail, Reader, YouTube, Calendar, Maps, etc etc) and all of these will –eventually– be tightly integrated with Google+. It dawned on me that photos was about the only thing I was not using Google for.

No one knows if Google+ will be a success but I’m hoping that it is and decided it made sense to bring my pix under the Google tent.

And if you have an invite…

Teflon mind

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“The awakened mind is free flowing, natural and well rounded. It’s like Teflon — nothing sticks. On the other hand, the unawakened, ordinary mind is rigid, limited, and sticky like flypaper; the ordinary mind has corners and sharp jagged edges on which ideas get caught, hanging us up. Dualistic thinking is like Velcro; it takes two to tangle. Unitary vision is more like a crystal through which all forms of light can pass unimpeded.”

— Awakening the Buddha Within

The End of Demographics

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In small market radio we were thrilled to have research that told us how many men listened to our station compared to how many women. And, of course, the demos: 12+, 18-24, 35-54… I think I missed one but that’s not the point. From 8 or 10 “diaries” in a county we were supposed to extrapolate useful information for out programmers and advertisers. Uh huh.

This article illustrates how much things are changing.

“The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else. The year that someone was born will not tell you how likely he is to buy your product.”