Author Archives: Steve Mays

“If you’re not responding, you’re not seen as an authentic brand”

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“If you’re not responding, you’re not seen as an authentic brand”
The eye rolling and derisive snorting I used to get by mentioning Twitter have been replaced by a thin-lipped, folded arm silence. Due in some part, I’m sure, to stories like the one in today’s Wall Street Journal:
“Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders to craft corporate strategies for social media.”
“Some companies are training staffers to broaden their social-media efforts. At Ford, Scott Monty, Ford’s head of social media, plans to soon begin teaching employees how to use sites like Twitter to represent the company and interact with consumers.
Coca-Cola Co. is preparing a similar effort, which initially will be limited to marketing, public affairs and legal staffers. Participants will be authorized to post to social media on Coke’s behalf without checking with the company’s PR staff, says Adam Brown, named Coke’s first head of social media in March.”
If you want my business, you’ll listen to what I have to say, and respond. Or suffer a PR shit storm.
http://online.wsj.com/article/SB124925830240300343.html

The eye rolling and derisive snorting I used to get by mentioning Twitter have been replaced by a thin-lipped, folded-arm silence. Due in some part, I’m sure, to stories like the one in today’s Wall Street Journal:

“Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders to craft corporate strategies for social media.”

“Some companies are training staffers to broaden their social-media efforts. At Ford, Scott Monty, Ford’s head of social media, plans to soon begin teaching employees how to use sites like Twitter to represent the company and interact with consumers.

“Coca-Cola Co. is preparing a similar effort, which initially will be limited to marketing, public affairs and legal staffers. Participants will be authorized to post to social media on Coke’s behalf without checking with the company’s PR staff, says Adam Brown, named Coke’s first head of social media in March.”

If you want my business, you’ll listen to what I have to say, and respond. Or suffer a PR shit storm.

The siren call of Posterous

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http://ihnatko.posterous.com/damn-i-really-like-posterous-now-what
The siren call of Posterous
I continue to be enamored with Posterous, the bare-bones blog service to which you post via email. So much so, I’m moving one of my Typepad blogs over.
My friend Taisir doesn’t have time (on inclination) to post to a traditional blog. With Posterous and his iPhone, he can update the blog with minimal effort. And Posterous did a pretty good job importing the the 160+ posts I had on Typepad.
Like tech columnist Andy Ihnatko, I’m boiling down my online life to my WordPress blog, Twitter and –now– Posterous.

I continue to be enamored with of Posterous, the bare-bones blog service to which you post via email. So much so, I’m moving one of my Typepad blogs over.

My friend Taisir doesn’t have time (on inclination) to post to a traditional blog. With Posterous and his iPhone, he can update the blog with minimal effort. And Posterous did a pretty good job importing the the 160+ posts I had on Typepad.

Like tech columnist Andy Ihnatko, I’m boiling down my online life to my WordPress blog, Twitter and –now– Posterous.

N1H1 is not the virus that will destroy us

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The notion of “viral ideas” is a central theme in Neal Stephenson’s Snow Crash. And the “birther” nonsense is a near-perfect illustration:

“We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information. The only thing that keeps these things from taking over the world is the Babel factor — the walls of mutual incomprehension that compartmentalize the human race and stop the spread of viruses.”

A world where all, or most, of the people speak English would be a dangerous thing indeed.

Posterous is the mosterous

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A really good review of Posterous by Andy Ihnatko of Chicago Sun-Times. The more I use Posterous, the more I like it. Can’t see myself giving up the WordPress blog but if I were just starting today… If you haven’t seen my previous posts on this, Posterous is a blog you update via email. It’s really that easy but the resulting site is far nicer than you’d expect.

Jing go the strings of my heart

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Did you ever show someone how to do something online and then show them over and over and over again? Sure you have. A couple of years ago I started using screencast apps (like ScreenFlow) to record brief “how-to’s” that I could put online rather than do the same demo again and again.

ScreenFlow and Camtasia and similar products enable you to record your demo once, and then let folks watch it when –and as often– as they want. These apps are very good… and maybe too good. (I tend to go on and on)

Lately I’ve been using Jing, which is made by the same people that make Camtasia. The difference is Jing is free and it limits your screencast to 5 minutes. Which I consider a feature, not a limitation. It forces you to focus, to be concise. If you need more than 5 minutes, you’re probably rambling and wordy.

I’ve done a few screencasts showing our reporters how to put stories online using our new WordPress websites. Recorded on the MacBook and uploaded to Screncast.com ($15/year). I then just send the links to our folks and they can watch the short videos (without downloading files). Works on Mac and PC.

“I just work here”

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During my affiliate relations days, it wasn’t uncommon to run into a radio station manger who had a beef with one part of our company and took it out on the division I worked for. And I’m certain it went the other way, too.

In my desperation to save an affiliation, I’m sure I said, “But that’s not me. That’s a completely different part of our company. You can’t punish me for what they did.”

Wrong. He can and he did. It was all Learfield as far as he was concerned. Seth Godin reminds us of this in today’s post:

“If you’re not proud of where you work, go work somewhere else. You don’t get the benefit of the brand when it’s hot without accepting the blame of the brand when it’s wrong.”

Bambi358 is following you

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I just did a little Twitter house cleaning, blocking about 60 followers who looked … suspect. My criteria for blocking is very scientific and includes –but is not limited to– the following:

  • Anyone who follows 500+
  • Anyone with a number in their name
  • Anyone trying to be anonymous
  • Overly cute names
  • Just about any business (unless I know you)
  • Anyone who uses the terms “SEO” or “social” in their profile bio
  • Glam shot photo icon

If I blocked you and you’d like for me to reconsider… you’re way too needy. But email me and we’ll talk.

[10 hours later] The Twitter spam is coming way too fast. I’ve blocked almost 100. Giving serious thought to protecting my account.

What’s for dinner?!

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Refrigerator

I should explain that our refrigerator conked out (that’s the term the service tech used) recently and Barb purchased a new one (above). But this pretty much what we have on hand most of the time.

It looks a lot like the frig my buddy Allan and I shared 30+ years ago on Church Street in Kennett, MO.

The jar on the second shelf contains either a pickle or a salamander.

Shutting the in-box

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Leo Babauta says he’s done with email. Sort of. It’s really an interesting idea and I can imagine giving it a try if self-employed:

“After more than 15 years of dealing with email, of checking email multiple times a day, of responding over and over throughout the day, of deleting spam and unsubscribing from newsletters and unwanted notices, of filtering out messages and notifications, of deleting those dumb forwarded jokes and chain mails …I’m done. I’m done, because email takes up too much of my time. I’m done, because I don’t like being at the mercy of every incoming request, because I would rather spend my free time creating than replying to emails.”

Leo plans to set up an auto-responder so his correspondents won’t think he’s dead and use Twitter as his main form of communication. For longer conversations he’ll go with IM or Skype. If he needs to collaborate, there’s Google Docs. Friends and family can just pick up the phone and call.

I hope it works for him. Someday I hope to give it a try, too. And for the record, your best bet for reaching me is commenting here or the Gmail address in the sidebar. The work email address is the last thing I check. [via @steverubel]