Apple wants to be your news and information station


“An Apple patent reveals that the company is working on a podcast aggregator that would dynamically collect the news that you are interested in and deliver a personalized news podcast. In other words – Apple wants to be your news and information station.

The system would allow you to:

* Subscribe to and personalize a podcast with software like iTunes;
* Select news segments selected from a variety of categories; and
* Automatically download the personalized podcast to your Apple TV, iPod or iPhone.

The custom news show could consist of a 5 minute segment from CNN on the day’s national news, a 5 minute segment from a local news station, and a 10 minute segment on sports highlights from ESPN.

Once you select the playlist of content that you’re interested in, Apple’s servers would request the latest podcast content from content creators, stitch the segments together and then deliver the personalized podcast to iTunes or other podcast software. As part of this process, Apple could insert targeted advertising dynamically.” – Apple Insider via Podcasting News

Hmmm. A listener in the states served by our networks could include one of our 4 minute state newscasts, a three minutes sports report and a farm report. That “stitching segments together” part is what I find intriguing. Terry Heaton wrote about the “unbundling” of media. Is this a “re-bundling” of media?

If I were programming a local radio station, I’d be damned sure I had a killer local newscast/podcast up on iTunes.

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