On March 1, XM Radio will provide local traffic and weather in 21 metos, including St. Louis. The Weather Channel is doing the weather and a company called TrafficPulse is doing the traffic. You can listen to a sample on the XM site. Since I got my XM Radio, my friends in “traditional” radio have dismissed it as an expensive juke-box service. “Besides,” they pointed out, “they can’t do local stuff like traffic and weather.” Now when I drive in to St. Louis –or before I even start for St. Louis– I can check the traffic situation. Any reason they couldn’t hire some reporters in each market and provide local news?
Tag Archives: XM Radio
Rolla sunset
Eight hours in the car was rewarded with the image above, taken just North of Rolla with. I never realized sunsets were so fleeting. Lunch with my old friend Bob Fox and his beautiful wife Connie and oldest son, Steve (my namesake, I’m told). I don’t see Bob and Connie often enough. I took the scenic route back with XM Radio providing the soundtrack. Richie Havens doing “Just Like a Woman”…and a really pretty version of “Fragile” by Cassandra Wilson. If you’re still relying on “KISS 103-whatever” for your music, you just just don’t know what you’re missing.
A word from our sponsor.
My last couple of posts got me thinking. I put my name on a no-call list so telemarketers would stop trying to sell me stuff I didn’t ask for; I set up my new Google toolbar to block pop-up ads; I’ve never seen a commercial on anything I watch with my Tivo; same for my 100 XM Radio channels.
I understand the content-for-attention value proposition of “free” media. But the fact remains that most people will skip the commercials if they can. Is that stealing? Have I broken some unspoken agreement when skip past the commercials? I don’t think that’s the important question for advertisers (and the people that sell the advertising). How effective is a commercial (TV, radio, print, online) if it’s only being seen/heard/read because there was no easy way to avoid it?
The growing glut of SPAM and telemarketing calls has made me think about this more. These people are universally hated. And they know it. But they are willing to endure this because they’ve calculated that some tiny percent of the calls/emails DO work. We never thought about this with “old” media because it was so one-way. All radio and TV have commercials so if you want to watch Perry Mason, you’ll by-god watch the commercials. Does it really do any good for me to see/hear your commercial if I have a bad feeling about your company/product at the end of those 30/60 seconds? I supect the answer is –in some twisted way– yes. Yes, it does.
XM Radio to offer “real-time weather data
Starting this summer, XM Satellite Radio plans to offer “real-time weather data through a targeted service that will deliver information to map-display devices in boats, aircraft and emergency-response vehicles.” That’s according to a story in the April 18 issue of R&R (Radio & Records). In a letter to the FCC, NAB Sr.VP/General Counsel Jack Goodman wrote, “It appears that XM does intend to convert its service from an exclusively national program service to one that delivers locallay differentiated content.” Hmm. I couldn’t find the story online but will keep searching.
XMPCR.
Satellite Radio for your computer. Attaches to your computer via the USB. Access to all 100 channels. You can save song titles and artist names to an “alert” list and get a pop-up message when a favorite song or artist is playing on a different channel. Click and you’re there. XM says “it’s not Internet radio (since the signals are still delivered via satellite), so users will experience no buffering or stalls, no slow channel changes, and the program won’t affect the PC’s performance.” The product is scheduled to begin shipping May 2nd for $69.95. I’ve never been one to listen to the radio at work but this could change that. Tell me again why this will have no impact on “traditional” radio.