A new website for under $60.00

Posted on July 11, 2009 by Steve Mays

On Thursday of this past week one of our company websites “broke.” That’s my non-geek analysis. It wasn’t the first time and we knew it wouldn’t be the last, so –with the support and encouragement of our IT department– we decided to just flush it and start over.

At noon on Friday I installed a new WordPress theme ($59.95 from StudioPress) and started copying and pasting content. By four o’clock, I was pretty much done. Here’s a screen shot of the work-in-progress:

Learfield Communications is comprised of two operating divisions: Sports and News. We have a corporate website; a website for the sports division; one for the news division; and one for each of the networks that make up the news division.

The news division site was a challenge because we really didn’t have any dynamic content for the site and I hated putting up a “brochure” that never changed.

The WordPress site we tossed together in a few hours on Friday afternoon won’t win any awards but it will allow us to do things we couldn’t before. Like video. It’s becoming much easier to shoot, edit and host (yea YouTube and Vimeo!) video, so it makes sense to include it. WordPress has endless plug-ins for this task.

And WordPress is just a very good content management system, at least for our needs. I’ll be able to show folks in our marketing department how to create and update pages which makes it possible to keep the site fresh and current.

WordPress is very social-network friendly. Flickr, YouTube, Twitter… wherever you have content, you can quickly incorporate it.

The effectiveness of this –or any– website will be measured by the quantity and quality of the content and ease of interaction with the people who visit it. WordPress delivers.

It would have been easy to spend a couple of months a few thousand dollars getting a simple site like this developed. I can now take that money and time and go improve some more of our sites. [END OF COMMERCIAL]

smays favicon

Posted on May 30, 2009 by Steve Mays

It really doesn’t take much to make me happy. Since the first time I saw one in a browser address bar, I’ve wanted to add one of these little graphics (they’re called favicons) to my website(s). And it always requied getting someone else to do it for me. I hated my ignorance.

But it’s a snap on WordPress. No end of little plug-ins that make it a snap. You’ll probably have to put up with a bit of gee-whiz’ing for a while as I discover tiny new wonders about WordPress. Thank you, and good night.

Typepad-to-WordPress migration

Posted on May 22, 2009 by Steve Mays

The Typepad-to-WordPress migration is underway. My friend Phil managed
to get most of the 4,000+ posts ported over with images and links
intact. I’ll have to re-post photos from the last six months but that
won’t take long.

You shouldn’t expect any visible dramatic changes. Most of the good stuff is under the hood. I’ve picked a rather spartan theme and expect to do a bit of experimentation in that regard. Sort of like coming home to discover your wife has repainted the living room. Every day.

Posting here will continue to be light until we point smays.com to the new home.