“Quick decisions based on the smallest scraps of data. It’s not fair but it’s true. Your blog, your outfit, the typeface you choose, the tone of your voice, the expression on your face, the location of your office, the way you rank on a Google search, the look of your Facebook page… We all jump to conclusions and we do it every day. Where do you want me to jump?”
— Seth Godin
I don’t have to look at resumes any more but when I did, I don’t recall ever seeing one –not one– that made me want to hire the person. I always thought they were pretty worthless. So does Seth Godin:
“I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.
Here’s why: A resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.
Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine. Just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?
If you don’t have a resume, what do you have?
How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that proceeds you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?”
Why? This from Seth Godin…
If you’re a salesperson, your prospects already do.
If you’re looking for a job, your prospective employers already do.
If you’ve got a job, your co-workers already do.What do they see? Do you know?
…and this from Mindy McAdams (Teaching Online Journalism)…
“If you’re a journalist — or a journalism student who hopes to enter the field — this should concern you. First, what results do you get when you Google yourself (first name, last name, no quotation marks)? Most important, what are the top two or three links? I hope they do not go to pages about you that make you look like an idiot, a sex fiend, or a drunk.”
They both offer suggestions on how to improve your Google juice.
“Most industries innovate from both ends:
They wait for ‘proof’ that this new idea is going to work, or at least won’t prove fatal. (It’s the impulse to wait that made them mediocre in the first place, of course). So, in every industry, the middle waits. And watches. And then, once they realize they can survive the switch (or once they’re persuaded that their current model is truly fading away), they jump in. The irony, of course, is that by jumping in last, they’re condemning themselves to more mediocrity.”
Seth Godin on how to create a great website and how to create a good enough website. A few of my favorite nuggets:
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.
Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”
Start with design. Don’t involve the programming team until you’re 90% done with the look and feel of your pages.
(Do) not to create an original design. There are more than a billion pages on the web. Surely there’s one that you can start with? If your organization can’t find a website that you all agree can serve as a model, you need to stop right now and find a new job.