Tag Archives: Seth Godin

Me with two really smart guys

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Steve-Seth-Pepper

Pepper Bullock calls himself a “Change-Agent.” He has been advising senior management at Learfield (where I once worked) for years and I’ve gotten to know him a little. A really smart guy who happens to be really nice. That’s him on the right.

I was a little shy about getting my photo made with Seth Godin so Pepper dragged me up for this photo. (Thanks to Alan Blake for sending this along so promptly. He was one of the photographers at this event. A really nice guy, in addition to be a very good photographer.)

Seth Godin

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seth

I first heard Seth Godin speak at a Radio Ink conference in 2000 in Boston. He published Permission Marketing the year before and it was changing the way everybody thought about marketing.

That presentation was the best I had ever seen and I didn’t see a better one in the ensuing 13 years.

Mr. Godin was one of the speakers at an event held by the company from which I recently retired. I had a great seat down front and center and he did not dissapoint. Not sure how long he spoke but it seemed like 15 minutes (probably and hour+ in real time).

If I can get my hands on the audio or video I will take some notes and share them here. Sorry I can’t show you the video because watching how Godin used slides to help him tell his story was a thing of beauty.

Seth Godin on Zero Unemployment

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I know it’s sappy, but Seth Godin can give me goose bumps. Excerpts from recent post:

In a marketplace that’s open to just about anyone, the only people we hear are the people we choose to hear. […] The more valuable someone’s attention is, the harder it is to earn.

Management is almost diametrically opposed to leadership. Management is about generating yesterday’s results, but a little faster or a little more cheaply.

For a long time to come the masses will still clamor for cheap and obvious and reliable. But the people you seek to lead, the people who are helping to define the next thing and the interesting frontier, these people want your humanity, not your discounts.

Why we care about football

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“Going forward, no other sport will ever have a run like this, because the TV-cash part of the connection can’t be recreated. Mass TV built many elements of our culture, but mass TV (except for tonight) is basically over. The new media giants of our age (Facebook, Twitter, Google, etc.) don’t point everyone to one bit of content, don’t trade in mass. Instead, they splinter, connecting many to many, not many to one.” — Seth Godin explains »